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"The Chap Book " Original lithograph from “Les Maitres de L’Affiche” series1898
1898
About the Item
BRADLEY, WILL
(1868 - 1962)
The Chap Book
Original lithograph from “Les Maitres de L’Affiche” series
Printed by Imprimerie Chaix, Paris
Bearing MDL stamp lower right, from issue #34, 1898. Plate #136
Unframed Size: 11 3/8 x 15 3/4”
The “Les Maitres de l’Affiche” series was offered as a subscription series to collectors every month
for 60 months, from December 1895 through November 1900. The “Maitres de l’Affiche,” were issued
as separate numbered sheets, referred to as “plates”. They were numbered, with the printers name
“Imprimerie Chaix,” in the margin at the bottom left hand corner, “PL.1” to “PL.240.” In the margin at
the bottom right hand corner of each, is a blind embossed stamp from a design of Cheret’s. The smaller
format and the fact the “Maitres” were a paid subscription series, allowed Imprimerie Chaix to use the
latest state of the art printing techniques, not normally used in the large format posters due to cost. A very
high quality of paper was used, where as the large format posters were printed on lesser quality newsprint,
due to cost and a short expected life span. This explains why the quality of the printing, in the “Maitres de
l’Affiche,” usually far exceeds that of their larger counterparts.
“In 1894 two Harvard students, Stone and Kimball, came up with an idea for a magazine called ‘The Chap
Book’ that would cover literary and artistic news not normally covered in major journals, including the
notion of regarding posters as an art form. Although not meant to be more than college high-jinks, the
tiny curiosity surprised the two by prospering and became enough of a hit that when they returned to their
native Chicago, they continued to publish it there for some years. Bradley contributed to the success of
the original issues of The Chap Book with store counter placards such as this one and created a total of
five designs for the publication. This is the only black and white. The influence of Art Nouveau, is clearly
apparent, and tender, romantic image piques our interest in the ‘curious and interesting songs, ballads,
tales histories etc.’ promised in the text below” (Gold p.75)
- Creation Year:1898
- Dimensions:Height: 19 in (48.26 cm)Width: 14.5 in (36.83 cm)Depth: 0.5 in (1.27 cm)
- More Editions & Sizes:Unknown rare editionPrice: $1,595
- Medium:
- Movement & Style:
- After:Will Bradley (1868 - 1962)
- Period:
- Condition:
- Gallery Location:Hinsdale, IL
- Reference Number:
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- ShippingRetrieving quote...Ships From: Hinsdale, IL
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