William Moorcroft Furniture
British, 1872-1945
William Moorcroft (1872–1945), the founder of the celebrated British art-pottery company that shares his last name, was both an aesthete and a technical innovator. Along with William de Morgan, he is regarded as one of the greatest ceramists of the Arts and Crafts movement, yet Moorcroft’s singular style is heavily inflected with the lush naturalism of the Art Nouveau school of art and design.
The son of a decorative pottery painter, Moorcroft was born in Staffordshire, the center of English ceramics-making, studied at the Wedgwood Institute and in 1897 joined the local pottery manufacturer James Macintyre & Co. as a designer. After a year, he was put in charge of the company’s art-pottery studio, and there he developed a new style of wares named “Florian,” made with a technique called tube-lining, or slip-trailing. In this method, decorative motifs are outlined with a thin, raised border produced by piping a thread of clay onto the body of a vessel — much like squeezing toothpaste from a tube.
Moorcroft, who took the unusual step of signing his ceramics, would go on to win numerous international awards. In 1913, backed by the London department store Liberty & Co., he left Macintyre to open his own workshop. Queen Mary, wife of King George V, gave Moorcroft her Royal Warrant in 1928. Shortly before he died in 1945, his son, Walter Moorcroft (1917–2002), took over as head of the firm. The pottery company is still in business in Staffordshire, with a design department headed by Rachel Bishop.
William Moorcroft’s ceramics are noted for their colorful, ebullient (and often slightly surreal) decorations depicting stylized natural forms — flowers, toadstools, fruit (pomegranate is a favorite among collectors), insects and landscapes. Most Moorcroft wares are finished with a glossy overglaze. Blue-and-white and pastel shades were generally used as underglazes on early Moorcroft pieces, and he later developed a rich, ruddy background glaze he called “flambé.”
Moorcroft art pottery has a rich, warm and inviting look — a comforting aesthetic that explains their enduring appeal.
Find antique and vintage William Moorcroft pottery, vases, serveware and more on 1stDibs.
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Item Ships From: England
Creator: William Moorcroft
A William Moorcroft Pottery Ginger Jar and Cover, c1918
By William Moorcroft
Located in Tunbridge Wells, GB
A William Moorcroft Pottery Ginger Jar and Cover, c1918
Additional Information:
Heading : A William Moorcroft Pottery Ginger Jar and Cover
Date : Circa 1918
Origin : Burslem, Staffo...
Category
20th Century English Art Nouveau William Moorcroft Furniture
Materials
Pottery
William Moorcroft Poppy Vase c1925
By William Moorcroft
Located in Tunbridge Wells, GB
Heading : A William Moorcroft poppy vase
Date : c1925
Origin : Burslem, England
Features : Indigi-blue ground with five large poppies.
Marks : WM sign...
Category
1920s British Adam Style Vintage William Moorcroft Furniture
Materials
Ceramic
William Moorcroft Vase
By William Moorcroft
Located in Chipping Campden, GB
5474
A Large and Early William Moorcroft Footed Vase decorated in the Pomegranate design on a Scarce Caledon Green Ground.
Typical Crazing and a minute nick to the footrim
Circa 1912...
Category
1910s Vintage William Moorcroft Furniture
Materials
Earthenware
William Moorcroft Vase - Moonlit Blue c1925
By William Moorcroft
Located in Tunbridge Wells, GB
Heading : William Moorcroft Moonlit Blue vase
Date : c1925
Origin : Burslem, England
Bowl Features : Baluster form with everted rim. Deep and pa...
Category
1920s British Art Nouveau Vintage William Moorcroft Furniture
Materials
Pottery
William Moorcroft Vase
By William Moorcroft
Located in Chipping Campden, GB
5458
William Moorcroft, a Large, Impressive, yet understated Vase decorated with 5 “Big Poppies” in a Rich Flambe Glaze
31cm high, 20 cm wide
Circa 1925
Category
Early 20th Century William Moorcroft Furniture
Materials
Earthenware
William Moorcroft Tudric Pewter Mounted Tazza c1915
By William Moorcroft
Located in Tunbridge Wells, GB
Heading : A William Moorcroft Pomegranate Pattern Pewter Mounted Tazza
Date : c1915
Period : George V
Marks :The pottery tazza is signed with impressed marks and blue monogram. The ...
Category
1910s British Art Nouveau Vintage William Moorcroft Furniture
Materials
Pottery
Large William Moorcroft Wisteria Plum Vase, c1935
By William Moorcroft
Located in Tunbridge Wells, GB
Large William Moorcroft Wisteria Plum Vase, c1935
Additional Information:
Heading : Large William Moorcroft pottery vase
Date : c1935
Origin : Burslem, Engl...
Category
20th Century English William Moorcroft Furniture
Materials
Pottery
Moorcroft Pottery Large Flambe Orchid Ginger Jar, c1955
By William Moorcroft
Located in Tunbridge Wells, GB
Moorcroft Pottery Large Flambe Orchid Ginger Jar, c1955
Additional Information:
Heading : Moorcroft Pottery Large Flambe Orchid Ginger Jar
Date : c1955
Origin : Burslem, Staffordsh...
Category
20th Century English William Moorcroft Furniture
Materials
Pottery
William Moorcroft Vase
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft For James McIntyre, A Florian Vase decorated with an Early Hazeldene Design
10cm high, 11.5cm wide.
Category
Early 20th Century William Moorcroft Furniture
Materials
Earthenware
Set of Six William Moorcroft Pomegranate Pattern Bowls, circa 1930
By William Moorcroft
Located in Tunbridge Wells, GB
Set of Six William Moorcroft Pomegranate Pattern Bowls, circa 1930
Additional Information:
Date: circa 1930
Origin: Burslem, England
Bowl ...
Category
20th Century English William Moorcroft Furniture
Materials
Pottery
William Moorcroft Two Handled Vase
By William Moorcroft
Located in Chipping Campden, GB
5270
William Moorcroft Two Handled Bowl decorated to the interior and exterior with the Pomegranate design on an Ochre Ground
Circa 1910
17cm high...
Category
Early 20th Century British Art Nouveau William Moorcroft Furniture
Materials
Earthenware
Rare Moorcroft Banded Flambe Jug, circa 1930
By William Moorcroft
Located in Tunbridge Wells, GB
Rare Moorcroft Banded Flambe Jug, circa 1930
Additional Information:
Date: c1930
Origin: Burslem, England
Marks: Blue Moorcroft and WM signature on base, Impressed Moorcroft
S...
Category
20th Century English William Moorcroft Furniture
Materials
Pottery
William Moorcroft Vase in the Cornflower Design, circa 1920s
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft Vase in the Cornflower design Circa 1920s
Dimensions: 12cm high
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Category
20th Century William Moorcroft Furniture
Materials
Ceramic
William Moorcroft Vase, 1920s
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft vase decorated with Wisteria design in a Flambe glaze 1920s
Dimensions: 24.5cm high
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Category
20th Century William Moorcroft Furniture
Materials
Ceramic
William Moorcroft Vase
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft vase decorated in the "Spanish" design
Category
1910s Vintage William Moorcroft Furniture
Materials
Pottery
William Moorcroft Vase
By William Moorcroft
Located in Chipping Campden, GB
5082
William Moorcroft vase decorated in the cornflower design on a white ground Circa 1920s.
Dimensions
24cm high, 15cm wide
Complimentary insured postage
14 Day money ba...
Category
Early 20th Century British Arts and Crafts William Moorcroft Furniture
Materials
Earthenware
William Moorcroft Salt Glaze Anemone Vase, circa 1938
By William Moorcroft
Located in Tunbridge Wells, GB
William Moorcroft Salt Glaze Anemone Vase, circa 1938
Additional Information:
Date: 1935-40
Origin: Burslem, England
Bowl Features: Baluster form w...
Category
20th Century English William Moorcroft Furniture
Materials
Pottery
William Moorcroft Vase, circa 1905
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft vase in the Hazeldene design for Liberty and Company Circa 1905
Dimensions: 15.5cm high
Complimentary Insured Postage
14 D...
Category
20th Century William Moorcroft Furniture
Materials
Ceramic
William Moorcroft Vase Decorated it the Pansy Design, 1914
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft vase decorated it the Pansy design on a white ground dated 1914. Undulations to foot rim from the removal from the kiln Dated: 1914
Dimensions: 34cm high
Comp...
Category
20th Century William Moorcroft Furniture
Materials
Ceramic
William Moorcroft Vase, circa 1925
By William Moorcroft
Located in Chipping Campden, GB
Dainty William Moorcroft vase decorated in the Eventide Design
Dimensions: 8.5cm high, 7.5cm wide
Circa 1925
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Category
20th Century William Moorcroft Furniture
Materials
Ceramic
William Moorcroft Vase in the "Cornflower" Design, circa 1920s
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft vase in the "cornflower" design C1920s
Dimensions: 13cm high, 14cm wide
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Category
20th Century William Moorcroft Furniture
Materials
Ceramic
William Moorcroft Vase in the Dawn Design with a Lustrous Glaze, c 1930
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft Vase in the Dawn design with a lustrous glaze C 1930
Dimensions: 12cm high
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Category
20th Century William Moorcroft Furniture
Materials
Ceramic
William Moorcroft Pomander in the Pomegranate Pattern, c. 1908
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft for Liberty & Co pomander with pierced lid in the Pomegranate pattern Dated: c. 1908
Dimensions: 12cm high
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Category
20th Century William Moorcroft Furniture
Materials
Ceramic
William Moorcroft Vase Decorated with the Pansy Design, circa 1915
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft vase decorated with the Pansy design on a white ground Circa 1915
Dimensions: 30cm high
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Category
20th Century William Moorcroft Furniture
Materials
Ceramic
William Moorcroft Two Handled Vase Decorated in Claremont Design, circa 1930s
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft two handled vase decorated in the Claremont design in a good flambe glaze, Circa 1930s
Dimensions: 20cm high, 17cm wide
Complimentary Insured Postage
14 Day ...
Category
20th Century William Moorcroft Furniture
Materials
Ceramic
William Moorcroft Vase
By William Moorcroft
Located in Chipping Campden, GB
5363
Exceptional Example of a William Moorcroft Salt Glazed Landscape Vase, decorated in a pastel palate with an eggshell finish.
30cm high, 15cm wide
Circa 1928
Category
Early 20th Century William Moorcroft Furniture
Materials
Earthenware
William Moorcroft Vase in the Revived Cornflower Design, circa 1912
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft vase in the Revived Cornflower design for MacIntyres Circa 1912
Dimensions: 11.5cm high
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Category
20th Century William Moorcroft Furniture
Materials
Ceramic
William Moorcroft MacIntyre Art Nouveau Blue Daisy Pattern Tobacco Jar
By William Moorcroft
Located in Bishop's Stortford, Hertfordshire
Art Nouveau James MacIntyre & Co lidded tobacco jar decorated with tubelined daisies designed by William Moorcroft (English, 1872-1945) and dating from around 1900. William Moorcroft...
Category
Early 1900s English Art Nouveau Antique William Moorcroft Furniture
Materials
Ceramic
William Moorcroft Bowl for Liberty & Co
By William Moorcroft
Located in Chipping Campden, GB
5361
William Moorcroft for Liberty & Co.
An inverted Bowl decorated with a superb example of the Claremont design
Circa 1908
Category
Early 1900s Antique William Moorcroft Furniture
Materials
Earthenware
William Moorcroft Vase
By William Moorcroft
Located in Chipping Campden, GB
5862
Large William Moorcroft vase in the Claremont design Circa 1920
Dimensions
30cm high, 20cm wide
Complimentary insured postage
14 Day money back guarantee
BADA member...
Category
Early 20th Century British Arts and Crafts William Moorcroft Furniture
Materials
Earthenware
4369 William Moorcroft Vase in the Moonlit Blue Design, circa 1925
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft vase in the Moonlit Blue design Circa 1925
Dimensions: 9cm high
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Category
20th Century William Moorcroft Furniture
Materials
Ceramic
William Moorcroft Vase in the "Cornflower" Design, 1920s
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft vase in a flambe glaze in the "Cornflower" design 1920s
Dimensions: 32cm high, 19cm wide
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Category
20th Century William Moorcroft Furniture
Materials
Ceramic
William Moorcroft Vase in a Flambe Glaze, c1930
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft vase in a Flambe Glaze decorated with Fish and Jelly Fish C1930
Dimensions: 12.5cm high
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Category
20th Century William Moorcroft Furniture
Materials
Ceramic
William Moorcroft Plate
By William Moorcroft
Located in Chipping Campden, GB
5227
William Moorcroft Plate in the Pomegranate design in a colourway produced for Liberty & Co
Circa 1910
21.5cm wide
Complimentary Insure...
Category
Early 20th Century British Art Nouveau William Moorcroft Furniture
Materials
Earthenware
William Moorcroft MacIntyre Art Nouveau Tube Lined Florian Ware Loving Cup
By William Moorcroft
Located in Bishop's Stortford, Hertfordshire
Art Nouveau James MacIntyre & Co. Florian Ware three-handled flared loving cup decorated with tube lined floral designs by William Moorcroft and dating fr...
Category
Early 1900s English Art Nouveau Antique William Moorcroft Furniture
Materials
Pottery
Early William Moorcroft Pottery Large Dish in Freesia Pattern, circa 1935
By William Moorcroft
Located in Lincoln, Lincolnshire
This is a very good early example of a large diameter dish or shallow bowl made by William Moorcroft, of Moorcroft Pottery in the Freesia pattern and dating to circa 1935.
A very ...
Category
Mid-20th Century English Art Deco William Moorcroft Furniture
Materials
Pottery
William Moorcroft Liberty & Co Forget Me Not and Rose Pattern Art Pottery Bowl
By William Moorcroft
Located in Bishop's Stortford, Hertfordshire
A stylish art pottery bowl made for Liberty & Co decorated with tube lined Forget Me Not’s and Rose’s forming garlands around the body of the bowl by William Moorcroft (British, 1872...
Category
Early 1900s English Art Nouveau Antique William Moorcroft Furniture
Materials
Ceramic
William Moorcroft Macintyre Art Nouveau Blue Dahlia Pattern Goblet
By William Moorcroft
Located in Bishop's Stortford, Hertfordshire
Art Nouveau James MacIntyre & Co. Florian Ware goblet decorated with tube lined decoration in a ‘Dahlia’ variant design by William Moorcroft and dating from 1903. William Moorcroft s...
Category
Early 1900s English Art Nouveau Antique William Moorcroft Furniture
Materials
Pottery
William Moorcroft Rare Claremont Mushroom Design Art Pottery Jug Dated 1914
By William Moorcroft
Located in Bishop's Stortford, Hertfordshire
A rare William Moorcroft Claremont pattern jug of tall conical shape with a moulded handle and funnel shaped top with large pouring spout. The jug ...
Category
Early 20th Century English Art Nouveau William Moorcroft Furniture
Materials
Pottery
William Moorcroft Jardiniere
By William Moorcroft
Located in Chipping Campden, GB
5396
Large, Centrepiece William Moorcroft Jardiniere decorated with Pansies and Buds on a Caledon Ground
circa 1914
30cm wide, 21cm high.
Category
1910s Vintage William Moorcroft Furniture
Materials
Earthenware
William Moorcroft MacIntyre Art Nouveau Tube Lined Rose Pattern Vase
By William Moorcroft
Located in Bishop's Stortford, Hertfordshire
Art Nouveau James MacIntyre & Co. vase with tube lined rose garland designs by William Moorcroft (British, 1872-1945) and dating from 1907. William Moorcroft...
Category
Early 1900s English Art Nouveau Antique William Moorcroft Furniture
Materials
Pottery
William Moorcroft MacIntyre Art Nouveau Elegantly Shaped Blue Lilac Pottery Jug
By William Moorcroft
Located in Bishop's Stortford, Hertfordshire
Art Nouveau James MacIntyre & Co. rare Florian Ware tall elegantly shaped handled jug decorated with tube lined lilac flowers designed by William Moorcroft (English, 1872-1945) and d...
Category
Early 1900s Art Nouveau Antique William Moorcroft Furniture
Materials
Earthenware
William Moorcroft furniture for sale on 1stDibs.
William Moorcroft furniture are available for sale on 1stDibs. These distinctive items are frequently made of ceramic and are designed with extraordinary care. There are many options to choose from in our collection of William Moorcroft furniture, although black editions of this piece are particularly popular. We have 82 vintage editions of these items in-stock, while there is 1 modern edition to choose from as well. Many of the original furniture by William Moorcroft were created in the Art Nouveau style in united kingdom during the 20th century. If you’re looking for additional options, many customers also consider furniture by Moorcroft Pottery, William Hair Haseler, and Archibald Knox. Prices for William Moorcroft furniture can differ depending upon size, time period and other attributes — on 1stDibs, these items begin at $295 and can go as high as $6,429, while a piece like these, on average, fetch $1,934.