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John Hassall
'Don't I Wish it Was Loaded'

1907

About the Item

Gouache on board, signed lower right and titled bottom left Image size: 20 1/2 x 18 inches (52 x 46 cm) Art Deco frame Designed in 1907 for W.D & H.O Wills, advertising Capstan Navy Cut Tobacco & Cigarettes. The text that accompanied this painting on the original poster read 'Capstan Navy Cut, Tobacco and Cigarettes in three grades of Strength'. This original artwork features a young boy and sailor stood together on a pebbly English beach. The boy stands to attention with a toy gun at his side and a hand-made cannon replica at his feet, made from an empty tin box of Capstan Navy Cut Cigarettes. The sailor carrying an empty pipe and hand on his waist, looks out towards the viewer with a glint in his eye. The subject here combines humour and design successfully with an image rooted in modern life of the time and of its restless mechanical acceleration. George Hassall had an affinity for poster art and was often referred to in his heyday as the 'Poster King'. His poster are immediately recognisable for combination flat colour and figure drawing, employing bold lines and an engagingly cheery style the images have immediate impact even from a distance. The abstractions of flat colour are derived from Japanese woodblock prints, the implied illumination of the flat colours ideal for the rendering of the open skies of the seaside. However, these have been softened and made recognisable to the British public of the time through Hassall's style of drawing.
  • Creator:
    John Hassall (1868 - 1948, British)
  • Creation Year:
    1907
  • Dimensions:
    Height: 20.5 in (52.07 cm)Width: 18 in (45.72 cm)
  • More Editions & Sizes:
    1 of 1Price: $5,976
  • Medium:
  • Movement & Style:
  • Period:
  • Condition:
  • Gallery Location:
    London, GB
  • Reference Number:
    1stDibs: LU52410696442
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