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April Greiman
THE MODERN POSTER.

1988

About the Item

THE MODERN POSTER. 1988. 38 3/4x24 1/2 inches, 98 1/2x62 1/4 cm. Condition A. Paper. Greiman, an early proponent of computer imagery and digital design, became a prominent role model for a new generation of American graphic designers in the digital age. She was able to incorporate her knowledge of European Modernism into Californian ;New Wave style. As Steven Heller explained in Eye Magazine in 1993 ;Influenced by typographic experimentation at schools in Basel, London and Amsterdam, so called post modern (Po-Mo) graphic design reared its head as Punk, Swiss Punk, New Wave, Pacific Wave, Deconstructivism, as well as Soviet, Bauhaus and vernacular-retrot; (Eye, Vol 8, No. 2). In addition to designing one of the posters for this seminal poster exhibition at the Museum of Modern Art in New York, the exhibition (along with Armin Hofmann and other designers). Greiman np., Graphic Design in America p. 124, MoMA 81.1990.
  • Creator:
    April Greiman (1948, American)
  • Creation Year:
    1988
  • Dimensions:
    Height: 38.75 in (98.43 cm)Width: 24.5 in (62.23 cm)
  • Medium:
  • Movement & Style:
  • Period:
  • Condition:
  • Gallery Location:
    New York, NY
  • Reference Number:
    1stDibs: LU29221829203
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