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Leopoldo MetlicovitzSuperato - Vintage Adv Lithograph by L. Metlicovitz - 19141914
1914
About the Item
Image dimensions: 26x18.8 cm.
Superator is an amazing colored lithograph on cardboard, realized by the Italian artist and one of the fathers of the modern Italian poster art, Leopoldo Metlicovitz (Trieste, 1868 - Ponte Lambro, 1944) and printed in 1914 by G. Ricordi and C. Milano, Milan.
This is a wonderful vintage Art Nouveau advertising poster for the "Superator, stufa a gas d'alcool, Distillerie italiane Milano, Via Torino 51 - Via S. Vito 41", representing the gas stove to published. inscriptions printed on lower margin, under the image: "L. Metlicovitz / Off. G. Ricordi and C. Milano / 100 x 140". In excellent conditions, as good as new.
This modern original poster shows the vintage Art Nouveau taste and Metlicovitz's full mastery of the artistic medium, has the dignity of an object of art to collect and could be a colorful and fashionable piece for your sophisticated home furniture.
Leopoldo Metlicovitz (Trieste, 1868 - Ponte Lambro, 1944)
The Italian painter, illustrator, theatrical and advertising scenographer is considered one of the precursors of Futurism and, together with Leonetto Cappiello, Adolf Hohenstein, Giovanni Maria Mataloni and Marcello Dudovich, one of the fathers of modern Italian poster art.
He began his artistic career at the age of fourteen working as an apprentice in a typography in Udine, where he learned the technique of lithography. Here he is noticed by Giulio Ricordi, owner of the namesake Officine Grafiche, who invites him to Milan to work as a lithographer. In 1892, after collaborating with Tensi, a photographic product company, he returned to Ricordi as technical director. At the same time, he entered the theatrical environment and began his career as a set designer and costume designer at La Scala. The Mele di Napoli tailoring company entrusted him with the task of advertising his clothes and in 1906, on the occasion of the great Universal Exposition in Milan, he won the competition for the fair poster, establishing himself also as a poster artist and then collaborating with several magazines as an illustrator. For Ricordi he takes care of the illustrations of calendars, opera librettos, postcards. Other famous images created by him are those for the poster of the film Cabiria, a blockbuster of the silent film scripted by Gabriele D'Annunzio, and the trademark that is still used today by the Brothers Branca Distilleries, producers of Fernet Branca. From 1915 until the last years of his life he devoted himself to painting, landscapes and portraits.
- Creator:Leopoldo Metlicovitz (1868 - 1944, Italian)
- Creation Year:1914
- Dimensions:Height: 14.18 in (36 cm)Width: 10.24 in (26 cm)Depth: 0.04 in (1 mm)
- Medium:
- Period:
- Condition:Insurance may be requested by customers as additional service, contact us for more information.
- Gallery Location:Roma, IT
- Reference Number:
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