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Leonetto Cappiello1934 Leonetto Cappiello's original fashion poster for the Bally brand1934
1934
About the Item
Leonetto Cappiello's original poster for the Bally brand, created in 1934, is an iconic work that embodies both the artist's distinctive style and the sophistication of the Swiss shoe brand. Cappiello, a master of advertising art, captured the essence of Bally through his ingenious design.
Born in Italy in 1875, Leonetto Cappiello is renowned for his ability to create memorable images using bold shapes, vivid colors and a dose of humor. His innovative approach revolutionized the world of advertising, and the Bally poster is a captivating example.
The poster showcases Bally's chic, elegant aesthetic, featuring an elegant woman wearing the brand's shoes while holding an umbrella. The subtle use of color, notably the contrast between the deep red of the umbrella and the softer tones of the dress and shoes, draws the viewer's eye and reinforces the visual impact.
Cappiello succeeds in capturing the essence of Bally by creating a composition that exudes refinement. The image evokes a sense of timeless elegance, reinforcing the brand's association with quality and style. The umbrella adds a subtle narrative element, suggesting that Bally shoes are perfect for all occasions, even rainy days.
The neat typography, with the name "Bally" in capital letters, completes the poster in a balanced way. Cappiello avoids superfluous elements, emphasizing the essential: the shoes and the image of sophistication they embody.
Leonetto Cappiello's original poster for Bally is a perfect fusion of artist and brand. It testifies to Cappiello's ability to combine high-quality graphic design with commercial promotion. His work is a reminder of the importance of artistry in visual communication, and how art can transcend mere advertising to become objects of admiration and collectibility.
Today, Cappiello's Bally poster is not only a testament to the artist's creative genius, but also an icon of twentieth-century advertising design. It continues to captivate admirers of art and design, underlining the power of a well-crafted image to transcend time and leave a lasting impression.
Advertising - Mode
Devambez Paris
- Creator:Leonetto Cappiello (1875 - 1942, French)
- Creation Year:1934
- Dimensions:Height: 63 in (160 cm)Width: 44.49 in (113 cm)
- Medium:
- Movement & Style:
- Period:
- Condition:Good condition, slight soiling, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792212902902
Leonetto Cappiello
Leonetto Cappiello was born in 1875 in Livorno, Italy, but took on the nationality of French in 1930. He first achieved fame as a caricaturist, then by inventing the modern poster and creating the first brand logos, including the green devil for Maurin Quina. A self-taught artist, he created his first paintings in 1886. In November of 1900, he signed his first contract with the publisher P. Vercasson, for whom he produced posters from 1902 to 1913. After World War I he joined the publisher Devambez, for whom he worked until 1936. In 1922, his poster sketches were exhibited at the Venice Biennial and the French Institut in New York. In 1928 his “Self Portrait” was ordered by the Uffizi Gallery in Florence, Italy. In 1936 he participated in the Milan Triennial and the Exhibition of the French Poster in Prague. After his death in 1942, Cappiello’s work was the subject of retrospectives at the Museum of Decorative Arts in Paris in 1947, the House of Culture in Livorno, Italy, in 1960 and the Grand Palais in Paris in 1981.
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