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Fougasse (Cyril Kenneth Bird)Fougasse It Does Matter: The Country Pays for it original vintage poster WW2c. 1940
c. 1940
About the Item
To see our other original vintage public information posters, scroll down to "More from this Seller" and below it click on "See all from this seller" - or send us a message if you cannot find the poster you want. We have a whole series referring to environmental issues on the theme of "waste not want not" and caring for the environment and recycling.
Cyril Kenneth Bird (1887-1965), ‘Fougasse’
It Does Matter, The Country Pays For It
Don't Waste Here the Fuel you save At Home!
Original Vintage Poster World War II Home Front Propaganda
Lithographic poster c. 1940
38x26cm
The cartoonist Fougasse, was a British cartoonist who was art editor of Punch 1937-1949, and subsequently editor until 1953. He is best known for his ‘Careless Talk Costs Lives’ series of posters, and the other posters both for the Ministry of Information, London Underground and others.
Soon after the war began the Ministry of Information’s wartime poster campaign was regarded as dull and uninspiring on account of its hectoring messages such as ‘Keep Calm and Carry On.’ There were posters telling the population how to conduct virtually every minute of their daily lives – for instance by saving old clothes for rags, turning off the lights, saving food, digging for victory, or watching out for spies. With this instruction overload the population ceased paying attention to the posters, so Fougasse offered his services to the Ministry of Information unpaid, with a view to bringing a touch of humour to serious messages. An amusing picture and a pithy caption helped to get the message across to the reader.
His distinctive style, with the red border, was adopted by other Ministry artists.
- Creator:Fougasse (Cyril Kenneth Bird) (1887 - 1965, British)
- Creation Year:c. 1940
- Dimensions:Height: 14.97 in (38 cm)Width: 10.24 in (26 cm)
- Medium:
- Movement & Style:
- Period:
- Condition:
- Gallery Location:London, GB
- Reference Number:1stDibs: LU79536362022
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- ShippingRetrieving quote...Ships From: London, United Kingdom
- Return PolicyA return for this item may be initiated within 14 days of delivery.
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