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Leonetto CappielloOriginal Antique Advertising Poster Uricure Medicine Leonetto Cappiello Design1910s
1910s
About the Item
Original antique advertising poster by the renowned poster artist Leonetto Cappiello (1875-1942) for Uricure featuring a great design depicting a smiling elderly man with a white beard wearing a red and white dressing gown and white cap dancing in good health whilst holding a medicine box of Uricure, the title text and treatment benefits in bold yellow and red lettering reading - Uricure en las principales droguerias y farmacias Reumatismo artritis gota & arenillas / Uricure in the main drugstores and pharmacies Rheumatism arthritis gout & kidney stones - set against a black background. Printed by P. Vercasson, Paris. Large size. Good condition, restored paper losses, restored tears, some tears on image, staining, backed on linen.
- Creator:Leonetto Cappiello (1875 - 1942, French)
- Creation Year:1910s
- Dimensions:Height: 55.12 in (140 cm)Width: 39.38 in (100 cm)
- Medium:
- Period:
- Condition:Good condition, restored paper losses, restored tears, some tears on image, staining, backed on linen.
- Gallery Location:London, GB
- Reference Number:1stDibs: LU43612770502
Leonetto Cappiello
Leonetto Cappiello was born in 1875 in Livorno, Italy, but took on the nationality of French in 1930. He first achieved fame as a caricaturist, then by inventing the modern poster and creating the first brand logos, including the green devil for Maurin Quina. A self-taught artist, he created his first paintings in 1886. In November of 1900, he signed his first contract with the publisher P. Vercasson, for whom he produced posters from 1902 to 1913. After World War I he joined the publisher Devambez, for whom he worked until 1936. In 1922, his poster sketches were exhibited at the Venice Biennial and the French Institut in New York. In 1928 his “Self Portrait” was ordered by the Uffizi Gallery in Florence, Italy. In 1936 he participated in the Milan Triennial and the Exhibition of the French Poster in Prague. After his death in 1942, Cappiello’s work was the subject of retrospectives at the Museum of Decorative Arts in Paris in 1947, the House of Culture in Livorno, Italy, in 1960 and the Grand Palais in Paris in 1981.
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Associations
LAPADA - The Association of Arts & Antiques Dealers
- ShippingRetrieving quote...Ships From: London, United Kingdom
- Return PolicyA return for this item may be initiated within 3 days of delivery.
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