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Draughts Eat Coal Original Vintage Poster - WW2 Fuel Efficiency Green Energy Eco

c. 1940s

About the Item

To see our other original vintage public information posters, scroll down to "More from this Seller" and below it click on "See all from this seller" - or send us a message if you cannot find the poster you want. We have a whole series referring to environmental issues on the theme of "Waste not want not" and caring for the environment and recycling. Draughts Eat Coal - Stop All Draughts! Save Fuel for Production Lithographic poster 76 x 50cm Issued by the Ministry of Fuel and Power Printed for HM Stationery Office by Greycaines, Watford and London Soon after the war began the Ministry of Information’s wartime poster campaign was regarded as dull and uninspiring on account of its hectoring messages such as ‘Keep Calm and Carry On.’ There were posters telling the population how to conduct virtually every minute of their daily lives – for instance by saving old clothes for rags, turning off the lights, saving food, digging for victory, or watching out for spies. With this instruction overload the population ceased paying attention to the posters, so Fougasse offered his services to the Ministry of Information unpaid, with a view to bringing a touch of humour to serious messages. An amusing picture and a pithy caption helped to get the message across to the reader. Other poster designers were also recruited in order to create similar messages. Fuel was needed for production of munitions and machinery, as well as to drive the machinery. The population was therefore exhorted not to waste fuel. Successful Home Front propaganda posters, as Fougasse proved, needed to amuse the watcher; cartoonists were accordingly highly regarded for this task.
  • Creation Year:
    c. 1940s
  • Dimensions:
    Height: 29.93 in (76 cm)Width: 19.69 in (50 cm)
  • Medium:
  • Movement & Style:
  • Period:
  • Condition:
    Folds, as issued, slight discolouring to horizontal fold, but exhibits very well.
  • Gallery Location:
    London, GB
  • Reference Number:
    1stDibs: LU79532416743
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