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Senior Manager, Paid Media

As the largest luxury online marketplace, we are changing the way consumers shop for luxury items online. We are looking for a Senior Manager, Paid Media to join our marketing team to help drive the evolution of our digital marketing capabilities and efficiently scale existing channel performance. This is a new position to support our growing Paid Media team and reports directly to the Senior Director, Paid Media. In this role, you will be involved in supporting the digital strategy, campaign creation, optimization, and reporting for all digital paid marketing channels. As the Senior Manager you will be responsible for reaching the right audience at the right time to grow sales and visibility for 1stdibs.com

To be successful in this role you will be a digital native who enjoys working with a diverse range of teams to help drive successful campaigns forward. In this role there will be a particular emphasis on new growth categories and channels, so you will be someone who is happy working in an ambiguous environment and enjoy the challenge of working in a fast paced environment. As we expand our Paid Media reach, a deep understanding of Social channels would be an advantage.

 

What You'll Do

  • Help develop the strategy and lead the execution for a variety of existing and new paid marketing channels (Paid Search, Display, Retargeting, Affiliates + Influencer Marketing, Paid Social, etc)
  • Implement and manage strategic media plan aimed at driving scale while maintaining performance targets
  • Develop actionable customer focused channel strategies to increase new customer acquisition and improve purchase frequency of existing customers
  • Partner with integrated marketing managers focused on specific audiences (ex: interior designers) or categories (ex: fine jewelry) to develop and execute strategic plans that meet aggressive growth targets for the company’s top priorities.
  • Increase performance of shopping channels by optimizing feed titles, descriptions, and other attributes
  • Work with creative department to develop marketing advertisements
  • Suggest optimizations and testing ideas by analyzing past performance data
  • Evaluate the marketing technology stack and provide guidance to leadership on in-house vs. out-of-house tech and team structures
  • Partner with Marketing and Creative teams to drive creative innovation, and improve our product storytelling through digital channels
  • Evolve reporting framework to more effectively capture program performance and produce actionable run-of-business channel optimizations
  • Utilize customer analysis, including lifetime value and cost to acquire metrics, to optimize marketing programs and improve audience development of media programs
  • Provide analytical support for forecasting of daily/weekly/monthly sales trends and guidance on risks to plans
  • Clearly and concisely communicate program performance and progress against goals in a cross-functional setting
  • Nurture and mentor junior team members to maximize their potential and fuel their evolution as digital marketers

What you’ll bring

  • Have 7+ years of digital marketing experience across paid search, paid social, digital advertising and affiliate marketing
  • Have experience supporting multi-functional in-house teams and vendors/agencies
  • Are strongly familiar with marketplace business models and P&Ls to drive ROI positive solutions
  • Have working knowledge of standard industry reporting and diagnostic tools
  • Are an excellent oral and communicator; Ability to communicate effectively across all levels of the organization from external vendors to senior leadership
  • Are able to transform detailed analysis into straightforward summaries for cross-functional partners
  • Experience in social channels such as Facebook, Instagram and Pinterest would be beneficial
  • Demonstrated strong digital and e-commerce knowledge and curiosity
  • Committed cross functional partner and a great team player
  • Sense of humor a plus

 

1stdibs is the world’s largest online luxury marketplace for rare and desirable objects. It has become the go-to source for the world's leading interior designers and consumers to find antiques, furniture, jewelry, vintage fashion and fine art.

Backed by Benchmark Capital, Insight Venture Partners, Index Ventures, Spark Capital and Alibaba, 1stdibs is a unique blend of expert curators and seasoned Internet executives from companies including Amazon, Google, eBay, Mlb.com, PayPal, and Twitter.

 

 

1stdibs is an equal opportunity employer. We celebrate diversity and we are committed to creating an inclusive environment for all employees.