The Shadow (Pink Freud and the Pleasant Horizon)

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Andre Von Morisse
The Shadow (Pink Freud and the Pleasant Horizon)
2015

About the Item

Von Morisse is a conceptual painter, interested in exploring aspects of human psychology and how we interact with the world. With his work End of a New Dawn, reviewed by Jonathan Goodman in Art in America (Oct. 2005, p.180), he won the Best New Contemporary Artists Award 2005 at the Kunstnerenes Hus Museum in Oslo, Norway. End of a New Dawn explores relationship between painting and photography “reversing" the traditional roles of the two mediums by using paintings as the starting point for an elaborate and intricate photographic process. The large-scale photographs use paintings invented and made by von Morisse as the subject matter of the photographs. The paintings, in black and white, depict witty, time scrambling visions of sci-fi future stocked with technologies of the recent past. The artist photographed them, enlarging the images so that they take on a soft focus. That process seems to undermine accuracy and truth of photography. The title "End of a New Dawn" refers with nostalgia to the immense technological promises of the 60’s & the 70’s, before they dissipated into the ambiguities of the information age. The series following "End of A New Dawn" is "Pink Freud and The Pleasant Horizon". The shadow, is from an Edition of 5. This is number 2 of 5 (No Artist Proofs). This is PHOTO BASED ART. Contemporary, Conceptual Photo-based art.. ABOUT THIS WORK: THE SHADOW (PINK FREUD AND THE PLEASANT HORIZON) Pink Freud and the Pleasant Horizon consists of six photographs (silver gelatin prints on paper, mounted on aluminum, 44 x 44 x 2.5 in.) of paintings the artist first executed in black and white (oil on canvas, 26 x 26 in.) and then photographed. This series of 12 works is accompanied by 4 color paintings: Pink Freud 2 (2015), Pink Freud’s Dream (2015), Pink Froid and You don’t always get the memories you want (2013). An earlier version of Pink Freud was featured on the cover of Gastronomica. The Journal of Food and Culture (UC Berkeley Press, Fall 2007), and in The Food Show: The Hungry Eye at the Chelsea Art Museum in New York (2007) along works by Vik Muniz, Wayne Thiebaud, Rirkrit Tiravanija, Andy Warhol, et al. The project "Pink Freud and the Pleasant Horizon" stems from Andre von Morisse’s interest in the powerful influence of Freud, Darwin, and Christ on ideas about psychological, scientific and spiritual motors of human life and on popular culture since the 20th century. Von Morisse is particularly concerned with the moment when society ceased to treat shared responsibilities and values as fundaments of its organization, and became atomized by bringing needs of the individual to the fore. A pivotal figure in this transition was Freud’s nephew, Edward Bernays (1891-1995). An American born in Vienna, he became the father of public relations. Bernays combined the psychoanalytical ideas of his uncle with theories of crowd psychology to pioneer the PR industry's use of social sciences to design public persuasion campaigns. He developed techniques of manipulating public opinion while serving Woodrow Wilson during WWI and later worked for the biggest US companies. He was the one responsible for the 1920s smoking campaign targeted at women. ANDRE VON MORISSE (Norwegian, b. 1966 in Oslo, Norway, lives and works in New York, NY) Andre von Morisse was born in Oslo, Norway in 1966 and came to America in 1978. In 1990, he graduated cum laude from the Art Center College of Design in Pasadena, CA and moved to New York in 1991. His works were featured in many group shows in galleries and museums in the US, and he had solo exhibitions with McKenzie Fine Art (2005 & 2003), and James Graham and Sons (2000, 1997) in New York, NY. Reviewed in the Art News (2007), Art in America (2005), New York Magazine (2003), Artnet (2000), and Review (1997), his art has also been often featured by Norway’s main dailies Aftenposten and VG, Kunst art magazine (2013), as well as Norwegian-American newspaper, Norway Times. Von Morisse’s paintings are held in prominent private and corporate collections in the US. Born in Norway in an artistic family and educated in the US, von Morisse turns his acute insight rooted in the European tradition of intellectual irony to examination of American visual and popular culture. His imagery combines cartoon aesthetics with surrealism and pop-art, employing icons of mass culture and history of art for a playful exploration of the consumerist era. PROVENANCE Silas von Morisse Gallery EXHIBITIONS 2015, Andre von Morisse, Pink Freud and the Pleasant Horizon, October 28 - December 13, ART 3, Brooklyn, NY PRESS 2015, Freud Quotes, "Andre von Morisse: Pink Freud & the Pleasant Horizon" 2015, The Vienna Psychoanalyst, "In Conversation With," by DWP, November 18 2015, Artsy, "Sigmund Freud Stars in Andre von Morisse's Pop Painitngs," by Ari Spools, November 12 2015, Exhibition Nest, "Andre von Morisse 'Pink Freud and the Pleasant Horizon'," October 2015, NY Art Beat, "Andre von Morisse 'Pink Freud and the Pleasant Horizon,'" October 2015, The Vienna Psychoanalyst, "ANDRE VON MORISSE, PINK FREUD & THE PLEASANT HORIZON," October

Creator:
Andre Von Morisse (1966, Norwegian)
Creation Year:
2015
Dimensions:
Height: 44 in (111.76 cm)Width: 44 in (111.76 cm)Depth: 2.5 in (6.35 cm)
More Editions & Sizes:
edition of 5Price: $16,500
Medium:
Photographic Paper,Silver Gelatin
Movement & Style:
Contemporary
Period:
2010-
Condition:
Gallery Location:
New York, NY
Reference Number:
1stDibs: LU104415714632

The Shadow (Pink Freud and the Pleasant Horizon)

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Andre Von Morisse
The Shadow (Pink Freud and the Pleasant Horizon)
2015

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Stripper Crazy Horse, Paris France, Black and White Photography Night Life 1950s, 1956

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