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Rachel Berkowitz
Anisha, Radio Host & Conrad, Entrepreneur - Fairfax Royalty - Black Female

2018

About the Item

Fairfax Royalty Exhibtions: "Show Me Your Neon," Gallery 1202, Gilroy, CA. November 18-December 2019 "Fairfax Royalty," The Argyle, Los Angeles, CA. October 2017 Fairfax Royalty, Daniel Raphael Gallery, London, November 2017 Fairfax Royalty Exerpt: The Fairfax District is the center for all things trending in Los Angeles, and it happens to be where I live. The neighborhood, especially along Fairfax Avenue, has been transformed from its humbler Jewish roots of delis and bagel bakeries to become the epicenter of the LA hip-hop/ skate-culture scene: an ever-evolving, hyped-up mix of inventive fashion, edgy music and truly beautiful people...The Fairfax Royalty are the subjects of this study, in which I explore the concepts of portraiture in an age dominated by social media and its fleeting images. I contrived a scenario where I asked: Image if only one portrait was all that could be left behind as historical evidence of your life. What ideas about yourself would you project through the portrait? How would the image incorporate your personality and desires? Would the portrait be posed or spontaneous?...This idea was taken to epic proportions by my subjects.” Fairfax Royalty is a series photographed by Los Angles based photographer Rachel Berkowitz, documenting her neighborhood, the Fairfax District. The following excerpt is from her printed book "Fairfax Royalty:" "The neighborhood, especially along Fairfax Avenue, has been transformed from its humbler Jewish roots of delis and bagel bakeries to become the epicenter of the LA hip-hop/ skate-culture scene: an ever-evolving, hyped-up mix of inventive fashion, edgy music and truly beautiful people...The Fairfax Royalty are the subjects of this study, in which I explore the concepts of portraiture in an age dominated by social media and its fleeting images. I contrived a scenario where I asked: Imagine if only one portrait was all that could be left behind as historical evidence of your life. What ideas about yourself would you project through the portrait? How would the image incorporate your personality and desires? Would the portrait be posed or spontaneous?...This idea was taken to epic proportions by my subjects.” Berkowitz embedded herself in to the trend-setting society of Fairfax, and approached it as an actor would approach getting into "character," through method-acting. As Berkowtitz states, she used, "an anthropological perspective...[and] delved directly into the game of trendsetting, absorbing behaviors, fashion and musical tastes set by the street's royalty." This experience was in direct opposition to her London upbringing, and forced her to see the dichotomy of these two lifestyles as they molded her career as an artist. Berkowitz not only created a series of photographs during this documentary project, but also produced a book and a performance piece during the process. Rachel Berkowitz EXHIBITIONS ● Fine Art Exhibitons (paintings): ~ Solo Painting show “Art&Music” with “Gamble” series at The Rose Room, Venice, Los Angeles (Nov 2018) ~ Solo Painting show for charity event at House of G&C, Los Angeles (September 2018) ~ Solo Painting show “Nightlife” at The Argyle, Los Angeles (September 2017) ~ Solo Painting show “Cultural Journeys” at Buckwild Gallery, Venice, Los Angeles (August 2016 ~ Solo Painting show “Cultural Journeys” at Dortoit Center of the Arts, Los Angeles (May 2016) ~ UCLA Undergraduate Juried Art Exhibition, (February 2016) ~ Solo Painting Show “Spacial Meditations”, % Gallery, London (August 2015) ~ UCLA’s White Art Gallery, “Dreams” (2013) ● Solo Fine Art Photography Shows: ~ Gloria, Gallery Serendip, Japan, August 2017 ~ Fairfax Royalty, The Argyle, Los Angeles, October 2017 ~ Fairfax Royalty, Daniel Raphael Gallery, London, November 2017
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