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Leon DupinOriginal Moutarde AMORA Condiments vintage French antique poster linen-backed1930s
1930s
About the Item
Original Amora Mustard Poster by Leon Dupin – Archival linen-backed French lithograph. Very fine to excellent condition. Undated, but it is presumed to be from the 1930s. No restoration or damage. Excellent colors on French antique (light crème) paper.
A striking original vintage poster advertising Amora Mustard, designed by the renowned French artist Leon Dupin. This authentic piece features Dupin’s signature style and vibrant imagery, capturing the classic French culinary spirit that has made Amora a household name since the early 20th century. Art deco era.
Consumed for thousands of years, mustard is a condiment known for its medicinal qualities. Around 1750, Jean-Baptiste Naigeon, the son of a master vinegar maker, revolutionized Dijon mustard by replacing vinegar with unripe grape juice. This new recipe made the mustard milder, more fragrant, and helped it last longer. In 1919, the Bizouard family, who had taken over the business, registered the 'Amora" brand. The name is credited to Armand Bizouard, who, upon tasting the mustard, is said to have exclaimed, "This is a wonderful mustard, it will be Amora!"
Amora was the name of the rising sun god Ra Ora (Amon Ra). Enchanted by this divine connection, the new brand name was adopted.
A striking vintage poster advertising Amora Mustard, designed by the renowned French artist Leon Dupin. This authentic piece showcases Dupin’s signature style and vibrant imagery, capturing the classic French culinary spirit that has made Amora a household name since the early 20th century.
The poster is professionally archival, linen-backed, and ready to be framed to your exact specifications, ensuring preservation and stability. Condition is excellent, with vivid colors and crisp lines throughout—a testament to its careful conservation.
Rarely available and with only a few copies found over the years, this piece is essential for collectors of vintage French ephemera, culinary memorabilia, or Art Deco advertising enthusiasts. The poster will act as a vibrant focal point in any kitchen, dining area, or gallery wall.
Each poster comes with a Certificate of Authenticity. We use durable, appropriate packaging to ensure it arrives safely.
- Creator:Leon Dupin (1898 - 1971, French)
- Creation Year:1930s
- Dimensions:Height: 39 in (99.06 cm)Width: 20 in (50.8 cm)Depth: 0.3 in (7.62 mm)
- Medium:
- Movement & Style:
- Period:
- Condition:Archival linen-backed. No restoration or damage to this old lithograph. Excellent design for a kitchen or dining room. This is a rare size poster, being only 20" wide—certificate of Authenticity.
- Gallery Location:Spokane, WA
- Reference Number:Seller: 11280 - Amora1stDibs: LU1404217157212
Leon Dupin
Dupin worked with printer Joseph-Charles until 1936. He became the first poster artist at Prot Brothers. in 1936, he declined an offer to go to work in the United States for the studio of Walt Disney because the idea of leaving France and having to learn English made him reject this proposal. In 1939, he participated in the founding of the Academy of the Poster.
About the Seller
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