{"id":110143,"date":"2017-04-22T07:43:47","date_gmt":"2017-04-22T11:43:47","guid":{"rendered":"https:\/\/www.1stdibs.com\/blogs\/the-study\/?p=110143"},"modified":"2024-09-20T17:06:03","modified_gmt":"2024-09-20T21:06:03","slug":"studio-54-scott-bromley","status":"publish","type":"post","link":"https:\/\/www.1stdibs.com\/blogs\/the-study\/studio-54-scott-bromley\/","title":{"rendered":"The Architect of Studio 54 on the Notorious Nightclub\u2019s 40th Birthday"},"content":{"rendered":"
\"Studio

The dance floor of Studio 54. Photo courtesy of Bromley Caldari<\/p><\/div>\n

<\/p>\n

Three decades after Studio 54<\/a> opened in 1977, cofounder Ian Schrager<\/a> told <\/span>New York<\/span><\/i> magazine<\/span><\/a> that he regretted inventing the \u201cvelvet rope\u201d barricade with his partner, Steve Rubell. \u201cI\u2019m surprised, quite frankly, that in 30 years no one\u2019s come up with something better,\u201d Schrager said. Now, 40 years out, it\u2019s abundantly clear that some of the most enduring designs from the late \u201970s are social constructs: what it means to be a celebrity, what it means to throw a party and what it means \u2014 in the words<\/a> of scene-maker<\/a> Andy Warhol<\/a> \u2014 to have one\u2019s 15 minutes.<\/span><\/p>\n

\"Andy<\/a>

Andy Warhol and Lou Reed discuss serious business at Studio 54 in a 1978 photo by Rose Hartman<\/a><\/p><\/div>\n

Nevertheless, certain aesthetic trends persist. So we talked with Studio 54 architect Scott Bromley about the good, the bad and the groovy of 1970s design<\/a>.<\/p>\n

Studio 54 opened its doors on \u201cApril 26th, 1977, honey,\u201d says Bromley, like it was yesterday. The club sparked immediate buzz. Cher made an appearance in suspenders and a straw hat, photographed for <\/span>the cover<\/span> of the <\/span>New York Post<\/span><\/i>, and eventually there were fables, like the one about Bianca Jagger riding in on a horse<\/a> (<\/span>fact check<\/span>: she simply mounted it.)<\/span><\/p>\n

\"Rose

Hartman famously photographed Bianca Jagger on a horse inside Studio 54<\/a><\/p><\/div>\n

Bromley\u2019s involvement had started with a phone call from Peruvian public-relations manager Carmen D\u2019Alessio, <\/span>known<\/span> for her social roster of \u201ceveryone beautiful, young and loaded,\u201d according to Warhol. The gist of D\u2019Alessio\u2019s pitch to Bromley was \u201cI represent these kids with a little disco looking at a property on 54th Street.\u201d When Bromley went to see the former theater, Schrager and Rubell weren\u2019t there, but he immediately had a vision that would capture the pulse of the time. \u201cI said, \u2018E<\/span>veryone wants to be on the stage, let\u2019s make the stage the dance floor,<\/span>\u2019\u201d he remembers. <\/span>
\n<\/span><\/p>\n

\"The

The Studio 54 balcony looked on the dance floor like a stage. Photo courtesy of Bromley Caldari<\/p><\/div>\n

These days, Bromley interacts with a lot of young designers<\/a> and architects through his firm, <\/span>Bromley Caldari<\/span><\/a>. \u201cThe kids are so crazy about the \u201970s,\u201d he says. But age and wisdom have brought much-needed perspective as to what should stay in the past: \u201cPolyester 100 percent should never be again.\u201d Instead, if you\u2019re looking for a way to pay tribute to 1977, it would be better to go with a sequined chiffon gown<\/a> by Studio 54 regular Halston<\/a>. <\/span><\/p>\n

\"A<\/a>

A Halston sequined chiffon evening gown from 1977<\/a><\/p><\/div>\n

Bromley also offers a humorous critique of the elevated platforms some designers incorporated into their interiors (and the inverse: plush conversation pits<\/a>.) \u201cIf you have a cocktail, it could kill you. That\u2019s a dangerous design,\u201d he declares. This extends to shag carpeting: \u201cIt\u2019s not good for your knees, but before age 30 it\u2019s terrific.\u201d A 1977 sofa<\/a> by Annie Hi\u00e9ronimus<\/a> for Cinna<\/a> embodies some of the \u201cintimacy\u201d of a conversation pit, minus the literal pitfalls.<\/span><\/p>\n

\"Annie<\/a>

Annie Hieronimus for Cinna sofa, 1977<\/a><\/p><\/div>\n

Bromley is still a fan of animal print, and uses it in his commissions \u2014 as long as it doesn\u2019t run afoul of PETA. \u201cI don\u2019t want the Canadian lynx to be eliminated,\u201d says the native Canadian (Bromley graduated from McGill University in Montreal, and gave up a spot on Canadian Olympic swim team in order to pursue architecture under the mentorship of Philip Johnson<\/a>.)<\/p>\n

\"Karl<\/a>

Karl Springer python-skin lamp, 1987<\/a><\/p><\/div>\n

For Bromley, it\u2019s very easy to understand the intense nostalgia that 1977 evokes, even among those who were too young or too unborn to remember it. \u201cIn 1974, there was this mini economic crash, but as the decade progressed people started to loosen up. The end of the decade was joyous,\u201d Bromley says. He adds that the \u201970s had the most danceable music: \u201cIt made you feel like you were flying.\u201d<\/p>\n

To experience this atmosphere of sex, drugs and rock ‘n’ roll didn\u2019t require a fortune. \u201cIt was really a lifestyle that didn\u2019t matter if you\u2019re rich or poor,\u201d Bromley explains. The high-low appeal endures in trends like neon<\/a> and lucite<\/a>.<\/p>\n

\"Ron<\/a>

Ron Ferri coffee table with a lucite base, mirrored top and internal light, 1970s<\/a><\/p><\/div>\n

Perhaps the most significant \u201970s contribution to residential interiors was the open floor plan. \u201cThe open plan is still the rage now. It has really flourished since the late \u201970s,\u201d Bromley notes. As social freedoms expanded, the functions of the household were no longer cordoned off as if behind a velvet rope. This soaring openness is an integral part of most contemporary interiors.<\/span><\/p>\n

\"The<\/a>

The open-plan home, popularized in the 1970s, persists today in this New York triplex by Amy Lau<\/a>. Photo by Thomas Loof<\/p><\/div>\n

Bromley splits his time between Manhattan and Fire Island, an LGBTQ enclave<\/a> with its own architectural identity. Fire Island was a retreat for many in the Studio 54 scene, including Halston<\/a>. The bacchanal atmosphere of both Studio 54 and Fire Island would wane with the onset of the AIDS crisis, which had a tragic impact on the design world.<\/p>\n

\"Neoclassical

Neoclassical<\/a> sumptuousness met disco fabulousness in the hall of Studio 54. Photo courtesy of Bromley Caldari<\/p><\/div>\n

Nowadays, Studio 54 is frozen in the popular imagination at its apex of fun, even though the quality of the parties declined after Rubell and Schrager’s 1980 sentencing for <\/span>tax evasion<\/span>. The club shut down six years later. Nobody had to watch Studio 54 slowly fade into obscurity.<\/span><\/p>\n

The world grew up, but Studio 54 never did.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":283,"featured_media":116583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[992,106,15522073,112],"tags":[204,13928773,5643,7289693,7298173,14559673,2182,14559693,14559683,13928733,12415723,14559653,14559663,178,13928723,14559713,110,7298183,14559633,301393,692,2042,13928743,14559643,14559623,13928713,13928763,14559703,8400883,13928753],"dibs-categories":[],"dibs-designs":[],"dibs-styles":[],"dibs-creators":[],"dibs-sellers":[],"class_list":["post-110143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture","category-design-2","category-interiors","category-trending","tag-1970s","tag-13928773","tag-andy-warhol","tag-anniversary","tag-architect","tag-bianca-jagger","tag-birthday","tag-carmen-dalessio","tag-cher","tag-club","tag-daisy-alioto","tag-dance","tag-dance-club","tag-designer","tag-disco","tag-ian-schrager","tag-interior-design","tag-interior-designer","tag-lou-reed","tag-manhattan","tag-new-york","tag-new-york-city","tag-nightclub","tag-open-floor-plan","tag-rose-hartman","tag-scott-bromley","tag-shag-carpet","tag-steve-rubell","tag-studio-54","tag-velvet-rope"],"acf":{"subtitle":"Scott Bromley talks about shag carpet\u2019s effects on the knees, how disco dancing feels like \u201cflying\u201d and why kids today love the 1970s.","contributors":{"hide_byline":false,"columnist":[{"ID":361934,"post_author":"1","post_date":"2021-12-14 22:36:34","post_date_gmt":"2021-12-15 03:36:34","post_content":"","post_title":"Daisy Alioto","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"daisy-alioto","to_ping":"","pinged":"","post_modified":"2021-12-14 22:36:34","post_modified_gmt":"2021-12-15 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