{"id":305543,"date":"2018-06-12T15:25:16","date_gmt":"2018-06-12T19:25:16","guid":{"rendered":"https:\/\/www.1stdibs.com\/blogs\/the-study\/?p=305543"},"modified":"2021-12-15T07:17:43","modified_gmt":"2021-12-15T12:17:43","slug":"simon-doonan-soccer-style","status":"publish","type":"post","link":"https:\/\/www.1stdibs.com\/blogs\/the-study\/simon-doonan-soccer-style\/","title":{"rendered":"Confessions of a (Semi-Retired) Window Dresser"},"content":{"rendered":"\n
\"Simon
Simon Doonan, whose new book, Soccer Style<\/em>, was just released in the United States. Photo by Joe Gaffney<\/figcaption><\/figure><\/div>\n\n\n\n

This year marks the 20th anniversary of the publication of my first book, Confessions of a Window Dresser<\/em>. This rambunctious memoir included images of my taboo-busting Barneys<\/a> window displays including life-sized caricatures of Margaret Thatcher as a leather-clad, whip-wielding dominatrix and Tammy Faye Bakker, singing hymns next to a giant mascara wand-slash-holiday tree.<\/p>\n\n\n\n

By all accounts the book was a big hit: Madonna bought the movie rights, it got a second printing and launched my career as a writer. Since then, I have written hundreds of columns and five more books. Number seven, Soccer Style: The Magic and Madness<\/em><\/a>, hit the shelves this week.<\/p>\n\n\n\n

As I gradually switched m\u00e9tiers, I discovered something extraordinary: Writing and window-dressing \u2014 can you think of two more wildly dissonant professions? \u2014 revealed themselves to be virtually indistinguishable. Originality of concept, risk-taking, maniacal persistence and the ability to ditch a lousy idea which isn\u2019t working, these, I discovered to my surprise, form the basis of success in both occupations. And my own particular voice\u2014 cheeky, irreverent, gaudy and, dare I say it, mesmerizing \u2014 worked equally well whether I was scribing at my desk or zhuzhing a window display.<\/span><\/p>\n\n\n\n

\"Louis<\/a>
Louis Vuitton’s monogrammed soccer ball<\/a> is highlighted in the book.<\/figcaption><\/figure><\/div>\n\n\n\n

There\u2019s a new bloke dressing the Barneys windows named Matthew Mazzucca, and he and his team are doing a bang-up job. And moi<\/em>? Have I finally put down my glue gun? Have I moved away from the staple gun? Not entirely. Every time I pop out another book, some genius in the PR team at the publishing house fixes me with a gleeful \u201ceureka\u201d look and shrieks, \u201cOMG! I have a crazy idea! We should have you create a window display to promote your book!\u201d Oh, the curse of being the world\u2019s first (and only) writer\/window dresser!<\/p>\n\n\n\n

At this point, I usually affect a mildly exasperated air, sigh, roll my eyes and say something like \u201cI bet Dostoyevsky never had to dress his own windows!\u201d But inside I am secretly gleeful, delighted at the opportunity to reload that glue gun and to Velcro my trusty pin cushion to my wrist.<\/p>\n\n\n\n

And so it is with Soccer Style<\/em>. (Saturday Night Fever Pitch<\/em> is the title in the U.K.) The ink on the PR strategy was hardly dry before talk of a window display filled the corridors of Laurence King Publishing. Outwardly, I affected my usual air of: O<\/em>y vey! Do I really have to?<\/em> But inside I was Norma Desmond in Sunset Boulevard<\/em>, dementedly contemplating a return to the studio: \u201cIt\u2019s not a comeback. I hate that word! It\u2019s a return to the millions of people who have never forgiven me for deserting them!\u201d<\/p>\n\n\n\n

\"Simon
In his window display for the Jonathan Adler store at 37 Greenwich Avenue in New York, Doonan placed copies of Soccer Style<\/em> alongside husband Adler’s pottery<\/a>. Photo by Kristina Sumfleth<\/figcaption><\/figure><\/div>\n\n\n\n

On May 29th, I clambered into the window of the Jonathan Adler<\/a> store \u2014 yes, he\u2019s my husbear! \u2014 on Greenwich Avenue and, glue gun blazing, set about arranging soccer balls and disco balls into a pleasing tableau. Soccer Style<\/em> is a humorous exploration of the stylish culture \u2014 boots, balls and Balenciaga<\/a>! \u2014 which has developed around the beautiful game over the last half-century.<\/p>\n\n\n\n

My goal was to create a display which deftly reflects the vibe of this passion project. Was I successful? You be the judge. The resulting display has been installed in various Jonathan Adler locations. Swing by and give it the old thumbs-up or thumbs down. And for God\u2019s sake buy a bloody book, or I will be back to window-dressing full time!<\/p>\n","protected":false},"excerpt":{"rendered":"

This year marks the 20th anniversary of the publication of my first book, Confessions of a Window Dresser. This rambunctious memoir included images of my taboo-busting Barneys window displays including life-sized caricatures of Margaret Thatcher as a leather-clad, whip-wielding dominatrix and Tammy Faye Bakker, singing hymns next to a giant mascara wand-slash-holiday tree. By all […]<\/p>\n","protected":false},"author":1,"featured_media":307371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"apple_news_api_created_at":"2021-11-10T14:49:20Z","apple_news_api_id":"20b38d76-6242-4eb8-9209-f26c137769b1","apple_news_api_modified_at":"2021-11-10T14:49:20Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AILONdmJCTriSCfJsE3dpsQ","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[106],"tags":[3383,15548271,15548171,15548161,8576913,7298193,15537393,12052413,15532183,15548251,15548261,15548201,332973,15544233,15548321,692,15548181,15548231,15548151,15548241,15548221,15542223,14971843,15548191,15548281,15548211],"dibs-categories":[15565834,15565565,15565813,15565840],"dibs-designs":[],"dibs-styles":[],"dibs-creators":[15566505],"dibs-sellers":[],"class_list":["post-305543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-2","tag-balenciaga","tag-ball","tag-barneys","tag-confessions-of-a-window-dresser","tag-decorating","tag-decorator","tag-department-store","tag-display","tag-dressing","tag-football","tag-greenwich-avenue","tag-humorist","tag-jonathan-adler","tag-laurence-king-publishing","tag-matthew-mazzucca","tag-new-york","tag-retail","tag-saturday-night-fever-pitch","tag-simon-doonan","tag-soccer","tag-soccer-style-the-magic-and-madness","tag-sports","tag-window","tag-window-dresser","tag-window-dressing","tag-writer","dibs-categories-dibs-f_mor_col","dibs-categories-dibs-f","dibs-categories-dibs-f_mor","dibs-categories-dibs-f_mor_col_spo","dibs-creators-dibs-jonathan-adler"],"acf":{"post_format":"article","subtitle":"Even 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