{"id":306421,"date":"2020-09-30T12:12:56","date_gmt":"2020-09-30T16:12:56","guid":{"rendered":"https:\/\/www.1stdibs.com\/blogs\/the-study\/?p=306421"},"modified":"2024-07-09T06:41:01","modified_gmt":"2024-07-09T10:41:01","slug":"fashion-logos","status":"publish","type":"post","link":"https:\/\/www.1stdibs.com\/blogs\/the-study\/fashion-logos\/","title":{"rendered":"The Stories behind the Most Famous Luxury Fashion Logos"},"content":{"rendered":"\n
\"logos<\/figure>\n\n\n\n

In the brand-centric world we live in, some believe that wearing the logo of a luxury fashion house<\/a> signifies sophistication and success. It\u2019s the outward marking of one\u2019s sartorial tribe, and it can reveal hints about the wearer\u2019s values and aspirations, as well as her (or his) personal style.<\/p>\n\n\n\n

Today, when a young fashion designer debuts a first collection, the creation of a killer logo is top of mind, along with a savvy branding and marketing strategy. But it wasn\u2019t always this way.<\/p>\n\n\n\n

Some of the world\u2019s most iconic fashion brands didn\u2019t even have logos until years after they launched. Many of these emblems were created organically and tell as much about the history and evolution of the brand as do the clothes<\/a> themselves.<\/p>\n\n\n\n

Here, we present nine stories behind the logos of top luxury fashion brands.<\/p>\n\n\n\n

\n\n\n\n

Chanel<\/h2>\n\n\n
\n
\"Chanel<\/a><\/figure><\/div>\n\n\n

The Chanel<\/a> logo was designed by Coco Chanel herself in 1925 and remains unchanged to this day. Though it is arguably the most recognizable symbol<\/a> of all the major fashion brands, there\u2019s a veil of mystery shrouding the famous double Cs of the Parisian fashion house.<\/p>\n\n\n\n

Some claim that the design comes from an insignia on the Ch\u00e2teau de Cr\u00e9mat, a vineyard villa in the South of France where Chanel stayed at while doing research in the nearby perfume capital of Grasse.<\/p>\n\n\n\n

Others say it is derived from the quasi-Celtic interlocking stained glass window design at the Aubazine Chapel, which housed an orphanage where the designer spent part of her youth. Still others insist that it\u2019s the amalgam of Chanel\u2019s initials with that of her lover and business partner, Arthur \u201cBoy\u201d Capel.<\/p>\n\n\n\n

Above: Chanel small lambskin LED Boy bag with rainbow hardware, 2017<\/a><\/em><\/p>\n\n\n\n

\n\n\n\n

Versace<\/h2>\n\n\n
\n
\"Versace<\/a><\/figure><\/div>\n\n\n

When deciding on a logo for his sultry, shimmering new couture line<\/a> in the late 1970s, Gianni Versace<\/a> settled on the ultimate symbol of fatal attraction: the mythological Medusa.<\/p>\n\n\n\n

Her monstrous appearance and deadly gaze, after all, were bestowed upon her as punishment for her original entrancing beauty, which angered the goddess Athena. In describing her brother\u2019s bold choice for the logo, Donatella Versace<\/a> has said, \u201cWhen I asked Gianni why he chose Medusa\u2019s head, he told me he thought that whoever falls in love with Medusa can\u2019t flee from her.\u201d<\/p>\n\n\n\n

The gilt gorgon head famously worked its way into Versace\u2019s personal realm, as well, appearing as a door knocker at his Milan home and throughout his palatial Miami villa.<\/p>\n\n\n\n

Above: Versace black embellished swimsuit with gold medusa, 2010<\/a><\/em><\/p>\n\n\n\n

\n\n\n\n

Gucci<\/h2>\n\n\n
\n
\"Gucci<\/a><\/figure><\/div>\n\n\n

It\u2019s difficult to determine an exact date for the creation of the Gucci<\/a> logo. What is known, however, is that the double Gs are undoubtedly the initials of Guccio Gucci<\/a>, who founded the company in Florence in 1921, and were most likely adapted into the logo by his eldest son Aldo.<\/p>\n\n\n\n

Though they were created decades earlier, the doubles Gs only became a signature of the brand in the 1960s and ’70s, under the direction of Aldo\u2019s son, Paolo Gucci, when he applied them to the brand\u2019s sought-after bags<\/a> and put them on clothing<\/a> for the first time.<\/p>\n\n\n\n

The highly adaptable letters sometimes appear facing right, sometimes inward, and at other times with flowery flourishes thanks to the latest designs<\/a> by Gucci’s latest creative director, Alessandro Michele<\/a>.<\/p>\n\n\n\n

Above: Gucci by Tom Ford black leather boots, ca. 1999<\/a><\/em><\/p>\n\n\n\n

\n\n\n\n

Louis Vuitton<\/h2>\n\n\n
\n
\"Louis<\/a><\/figure><\/div>\n\n\n

Perhaps no other insignia has been re-worked as often \u2014 and as imaginatively \u2014 as the interlocking letters and fleurettes signifying Louis Vuitton<\/a>. The famous LV monogram was first used in 1896 as part of an initiative by Louis Vuitton\u2019s son, Georges Vuitton, to prevent counterfeiting<\/a> of his coveted new line of travel trunks<\/a>. It’s one of the earliest examples of fashion branding.<\/p>\n\n\n\n

In the 120-plus years since its inception, the logo has been manifested in myriad imaginative expressions, from the graffiti version of the monogram \u2014 a 2001 collaboration between designers Stephen Sprouse<\/a> and Marc Jacobs<\/a> during the latter’s tenure at the brand<\/a> \u2014 to the floral-shaped heels of current creative director Nicolas Ghesqui\u00e8re<\/a>\u2019s Spring\/Summer 2015 boots.<\/p>\n\n\n\n

Above: Louis Vuitton Trunks & Bags multicolor coin keychain, 21st century<\/a><\/em><\/p>\n\n\n\n

\n\n\n\n

Yves Saint Laurent<\/h2>\n\n\n
\n
\"YSL<\/a><\/figure><\/div>\n\n\n

Yves Saint Laurent<\/a>\u2019s vertical YSL logo had a resurgence in the 2000s, thanks to then\u2013creative director Stefano Pilati<\/a>\u2019s designs and advertising campaigns that put the logo front and center. (He famously posed supermodels like Claudia Schiffer alongside life-size logos.) But the design goes back to 1961, when graphic artist Cassandre, who had made his name designing for publications like Harper\u2019s Bazaar<\/em>, conceived it.<\/p>\n\n\n\n

When Hedi Slimane<\/a> took over in 2012, he opted for a new name and a new logo. The ready-to-wear line would become Saint Laurent Paris (referred to as \u201cSaint Laurent<\/a>\u201d) in a simple capitalized, Helvetica font. The updated logo harks back to Yves Saint Laurent\u2019s Rive Gauche line<\/a> from 1966, while the vertical logo is now used to differentiate the haute couture line.<\/p>\n\n\n\n

Above: Yves Saint Laurent gold leather heels, 1970s<\/a><\/em><\/p>\n\n\n\n

\n\n\n\n

Prada<\/h2>\n\n\n
\n
\"\"<\/a><\/figure><\/div>\n\n\n

In 1919, six years after its founding, Prada<\/a> distinguished itself as the official supplier of the royal family of Italy. As such, the company was given special permission to use the traditional Savoy coat of arms and figure-of-eight knot, which remains on its logo to this day.<\/p>\n\n\n\n

However, when Miuccia Prada<\/a>, the youngest granddaughter of company founder Mario Prada, took the reins in 1978, she decided to stir things up. Inspired by the hardware on her grandfather\u2019s trunks, she printed the Prada insignia on a signature triangular metal badge, introducing it in the mid-1980s on a black nylon bag, which made both the bag and the newly fashioned logo instantly synonymous with the Prada brand.<\/p>\n\n\n\n

Above: Prada “Vichy Check Jacquard” bowler bag, 2013<\/a><\/em><\/p>\n\n\n\n

\n\n\n\n

Burberry<\/h2>\n\n\n
\n
\"Burberry<\/a><\/figure><\/div>\n\n\n

Despite its early associations with Polar expeditions and military fatigues of the British armed forces, the history of Burberry<\/a>\u2019s logo is decidedly equestrian. The Equestrian Knight logo was trademarked in 1909 but appeared for the first time around 1901, accompanied by the Latin word Prorsum meaning \u201cforward.\u201d This was fitting for a brand like Burberry, whose patented weatherproof gabardine fabric<\/a> was first used by real-life adventurers, aviators and military men.<\/p>\n\n\n\n

Above: Burberry zip around wallet, 21st century<\/a><\/em><\/p>\n\n\n\n

\n\n\n\n

Herm\u00e8s<\/h2>\n\n\n
\n
\"\"<\/a><\/figure><\/div>\n\n\n

Another equestrian-themed logo is that of Herm\u00e8s<\/a>, although this one is more deeply linked to how the brand got its start. That is: creating saddles, harnesses and other high-end equine paraphernalia at a time when horses were still the preferred mode of transport.<\/p>\n\n\n\n

When the leather maker set up shop in 1880 at its Parisian flagship store on rue Faubourg-Saint-Honor\u00e9, it wasn\u2019t because it was a chic shopping district, but instead because it was strategically positioned close to the Champs-Elys\u00e9es stables.<\/p>\n\n\n\n

While transportation by horse was fading from fashion by the early 20th century, Herm\u00e8s decided to elaborate on its equestrian connection in order to identify with the elegant world of jockey clubs and the society life surrounding them. Based on a gouache drawing entitled Le Duc Attel\u00e9 by Alfred de Dreux, the horse and carriage Herm\u00e8s logo was officially trademarked in 1945.<\/p>\n\n\n\n

Above: Herm\u00e8s VIF Argent silk scarf, 2007<\/a><\/em><\/p>\n\n\n\n

\n\n\n\n

Lanvin<\/h2>\n\n\n\n
\"Lanvin<\/a><\/figure>\n\n\n\n

In 1897, eight years after moving to Paris and founding her eponymous fashion house Lanvin<\/a>, Jeanne Lanvin<\/a> gave birth to her daughter Marguerite Marie Blanche, who would become the fountain of inspiration behind her mother’s creativity and, ultimately, part of the fashion house\u2019s logo.<\/p>\n\n\n\n

Based on a 1907 photo taken of the mother and daughter, dressed in matching outfits at a costume ball, the logo was developed by illustrator Paul Iribe<\/a> in 1923.<\/p>\n\n\n\n

Above: Jeanne Lanvin book, 1988<\/em><\/p>\n\n\n\n

(Article reviewed on the 8th of July, 2024)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In the brand-centric world we live in, some believe that wearing the logo of a luxury fashion house signifies sophistication and success. It\u2019s the outward marking of one\u2019s sartorial tribe, and it can reveal hints about the wearer\u2019s values and aspirations, as well as her (or his) personal style. Today, when a young fashion designer […]<\/p>\n","protected":false},"author":303,"featured_media":323218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"apple_news_api_created_at":"2020-09-30T18:35:31Z","apple_news_api_id":"0e7da7b9-f7a2-4000-b210-7522c3b43208","apple_news_api_modified_at":"2020-09-30T18:35:31Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/ADn2nufeiQACyEHUiw7QyCA","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"1","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":["https:\/\/news-api.apple.com\/sections\/8b012b20-6eb7-478f-914d-852b22a7d76e","https:\/\/news-api.apple.com\/sections\/809cd9be-c9e5-4328-a27b-758e48e35422"],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[15522063,15550953],"tags":[11335603,15525023,13275353,162,2050883,15523433,15549718,15549721,15538813,12549273,15549720,15549722,270,15549728,15549727,13275363,15533603,1162,15549725,15549719,7513683,15549724,15549723,4037783,300933,12788043,164,412],"dibs-categories":[15565982],"dibs-designs":[],"dibs-styles":[15566670],"dibs-creators":[15566926,15566508,15566521,15566492,15566927,15566524,15566523,15566925,15566497],"dibs-sellers":[],"class_list":["post-306421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-iconic-designs","tag-bag","tag-brand","tag-burberry","tag-chanel","tag-coco-chanel","tag-fashion-2","tag-fashion-logos","tag-georges-vuitton","tag-gianni-versace","tag-gucci","tag-guccio-gucci","tag-hedi-slimane","tag-hermes","tag-identity","tag-jeanne-lanvin","tag-lanvin","tag-logo","tag-louis-vuitton","tag-mario-prada","tag-medusa","tag-megan-cipollini","tag-miuccia-prada","tag-prada","tag-saint-laurent","tag-stefano-pilati","tag-versace","tag-ysl","tag-yves-saint-laurent","dibs-categories-dibs-v","dibs-styles-dibs-contemporary","dibs-creators-dibs-burberry","dibs-creators-dibs-chanel","dibs-creators-dibs-gucci","dibs-creators-dibs-hermes","dibs-creators-dibs-lanvin","dibs-creators-dibs-louis-vuitton","dibs-creators-dibs-prada","dibs-creators-dibs-versace","dibs-creators-dibs-yves-saint-laurent"],"acf":{"post_format":"article","subtitle":"From Chanel to YSL, the logos of some legacy fashion houses spark instant brand recognition and have come to symbolize a kind of luxury that feels at once aspirational and attainable. ","interstitial_banners":false,"slideshows":false,"show_date":false,"show_related_items_footer_popup":false,"contributors":{"hide_byline":false,"columnist":[{"ID":361887,"post_author":"1","post_date":"2021-12-14 22:36:21","post_date_gmt":"2021-12-15 03:36:21","post_content":"","post_title":"Megan Cipollini","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"megan-cipollini","to_ping":"","pinged":"","post_modified":"2021-12-14 22:36:21","post_modified_gmt":"2021-12-15 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href=\"https:\/\/www.1stdibs.com\/blogs\/the-study\/fashion-logos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Stories behind the Most Famous Luxury Fashion Logos\" \/>\n<meta property=\"og:description\" content=\"The logos of legacy fashion houses spark instant brand recognition and symbolize a luxury that feels at once aspirational and attainable.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.1stdibs.com\/blogs\/the-study\/fashion-logos\/\" \/>\n<meta property=\"og:site_name\" content=\"The Study\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/1stdibs\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-30T16:12:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-09T10:41:01+00:00\" \/>\n<meta property=\"og:image\" 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