{"id":323555,"date":"2018-10-26T09:40:54","date_gmt":"2018-10-26T13:40:54","guid":{"rendered":"https:\/\/www.1stdibs.com\/blogs\/the-study\/?p=323555"},"modified":"2021-12-15T07:07:22","modified_gmt":"2021-12-15T12:07:22","slug":"ash-nyc-will-cooper-apartment","status":"publish","type":"post","link":"https:\/\/www.1stdibs.com\/blogs\/the-study\/ash-nyc-will-cooper-apartment\/","title":{"rendered":"Tour the Bright East Village Apartment of ASH NYC’s Will Cooper"},"content":{"rendered":"\n
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All photos by Christian Harder<\/figcaption><\/figure>\n\n\n\n

Will Cooper is always looking for a project. The creative director of the design firm ASH NYC<\/a> was just in New Orleans wrapping up photography for the opening of H\u00f4tel Peter & Paul<\/a>, a four-year undertaking that involved the restoration and renovation of a historic church, schoolhouse, rectory and convent.<\/p>\n\n\n\n

It\u2019s the latest jewel in the crown of the boundary-breaking Brooklyn studio, which Cooper has been running with his two fellow cofounders for the past seven years.<\/p>\n\n\n\n

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Earlier this year, the team also debuted the Siren Hotel<\/a>, a lavish 106-room spectacle housed in a landmark building in downtown Detroit. And this past spring, he launched the firm\u2019s furniture line, ASH x WC<\/a>, featuring functional, streamlined designs, ranging from angular daybeds to tables that reference Le Corbusier<\/a>. Cooper\u2019s work, to say the least, demands his undivided attention.<\/p>\n\n\n\n

All this busyness (and business) explains the 31-year-old designer\u2019s precisely minimalist approach to his own home, which is in stark contrast to the extravagant hotel interiors ASH creates.<\/p>\n\n\n\n

\u201cI like a bit of reality because I create fantasies all day,\u201d says Cooper of his calming one-bedroom apartment in the East Village, where he has lived since 2016. \u201cThis is the only part of the city that still feels somewhat gritty and authentically New York to me at this point.\u201d<\/p>\n\n\n\n

As he recalls, “I walked in and knew this was the place. I like rectilinear spaces that are without complicated jogs in the floor plate. It was long and narrow, with windows on both sides except in the middle. But I knew I would paint it all white, including the floors, and it would just feel like one big, open space.”<\/p>\n\n\n\n

Amid the apartment\u2019s pristine backdrop (the floor and walls are painted in Benjamin Moore\u2019s Decorator\u2019s White), Cooper brings together a pared-down mix that spans from French and Danish mid-century designs to sculptural accents and evocative works by contemporary artists to pieces from the ASH x WC line.<\/p>\n\n\n\n

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Get the Look<\/div>\n\t\t\t
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