{"id":343334,"date":"2020-07-22T17:47:58","date_gmt":"2020-07-22T21:47:58","guid":{"rendered":"https:\/\/www.1stdibs.com\/blogs\/the-study\/?p=343334"},"modified":"2025-07-15T17:18:48","modified_gmt":"2025-07-15T21:18:48","slug":"most-popular-watch-brands","status":"publish","type":"post","link":"https:\/\/www.1stdibs.com\/blogs\/the-study\/most-popular-watch-brands\/","title":{"rendered":"The 6 Most Popular Watch Brands on 1stDibs"},"content":{"rendered":"\n
\"watches\n\"<\/a><\/figure>\n\n\n\n

As anyone who owns a luxury watch<\/a> can tell you, it\u2019s more than an instrument for noting the time of day. It\u2019s a marvel of craftsmanship, precision, innovation and style.<\/p>\n\n\n\n

The six brands that are consistently the most popular on 1stDibs represent centuries of combined horological expertise as well as design legacies that have shaped the tastes of the modern era.<\/p>\n\n\n\n

For those reasons, their watches continue to be symbols of prestige and objects of desire. We\u2019ve put together an introduction to these venerable houses. Read on to get better acquainted.<\/p>\n\n\n\n

\n\n\n\n

Patek Philippe<\/strong><\/h2>\n\n\n\n
\"Patek<\/a>
Patek Philippe 2526J 1st Series automatic Calatrava watch, 1954<\/a><\/figcaption><\/figure>\n\n\n\n

It shouldn\u2019t be surprising that a Patek Philippe<\/a> holds the world auction record for a watch ($31.2 million for a Patek Grandmaster Chime<\/a>, sold at Christie\u2019s Geneva last November, in case anyone\u2019s wondering). Known for impeccable craftsmanship and some of the most complicated timepieces ever created, the brand is considered by many to be the height of fine watchmaking.<\/p>\n\n\n\n

The house was founded in Geneva in 1839 by Polish expats Antoni Patek and Franciszek Czapek. Czapek left the firm, and in 1845, Patek partnered with French watchmaker Jean Adrien Philippe. It was the beginning of a beautiful friendship.<\/p>\n\n\n\n

Catering to the glitterati of Europe, the pair counted among their clients Tolstoy, Pope Pius IX and Queen Victoria, as well as Countess Koscowicz of Hungary, for whom they created the first Swiss-made wristwatch in 1868. They also had their eye on the American market and in 1851 entered an arrangement with Tiffany & Co.<\/a> still in effect today.<\/p>\n\n\n\n

During the Great Depression, brothers Jean and Charles Stern, who had previously supplied Patek Philippe with watch dials, bought the company, and it continues to be run by the Stern family today.<\/p>\n\n\n\n

Under the Sterns, the house has developed some of its most famous models, including the Calatrava<\/a>, an elegantly minimal dress watch introduced in 1932 and named for the Calatrava Cross (the company\u2019s logo since 1887), and the Nautilus<\/a>, the brand\u2019s first sports watch, conceived by legendary designer G\u00e9rald Genta in 1976.<\/p>\n\n\n\n

Despite the house\u2019s longevity, it\u2019s rumored that it has manufactured fewer than a million Patek watches, making each one all the more coveted.<\/p>\n\n\n\n

\n\n\n\n

Rolex<\/h2>\n\n\n\n
\"Rolex<\/a>
Rolex Submariner Hulk green dial bezel men’s watch 116610LV, 2014<\/a> <\/figcaption><\/figure>\n\n\n\n

Ask anyone, anywhere, to name a luxury watch brand, and the answer will probably be \u201cRolex<\/a>.\u201d This enviable worldwide recognition can be credited in part to the genius of company founder Hans Wilsdorf. When the German-born watch dealer and his brother-in-law, Alfred Davis, set up their London enterprise, in 1905, they called it Wilsdorf & Davis, according to the traditional formula.<\/p>\n\n\n\n

But Wilsdorf was determined to come up with another name that was short, would look good on a watch dial and was easy to say and remember in several languages. In 1908, he trademarked the name Rolex, and by 1920, he had moved the company to Geneva and redubbed it as Montres Rolex S.A.<\/p>\n\n\n\n

But the main reasons for the brand\u2019s success are its commitment to precision<\/a> and unflagging pursuit of innovation. In 1926, the company introduced the aptly named Oyster model. With a screw-down crown and case back, both fitted with rubber gaskets, this was the first truly waterproof watch.<\/p>\n\n\n\n

Five years later, Rolex upped the ante with the Oyster Perpetual<\/a>. That model\u2019s patented Perpetual movement contained a rotor mechanism enabling it to self-wind. In another trendsetting move, in 1945, the brand debuted the Datejust<\/a>, with a date window prominently displayed on the dial.<\/p>\n\n\n\n

The company\u2019s two most iconic models are sports watches. Although the Submariner<\/a>, which debuted in 1953, was developed as a dive watch, its waterproof case, solid construction and good looks made it a favorite of adventurers and urbanites alike, including James Bond, who wore it in classics like Dr. No <\/em>and Goldfinger<\/em>. The Daytona<\/a>, the racing chronograph made famous by Paul Newman<\/a>, is especially sought after by collectors. Newman\u2019s personal Daytona, which hit the auction block in 2017, sold for $17.8 million.<\/p>\n\n\n\n

\n\n\n\n

Cartier<\/h2>\n\n\n\n
\"Cartier<\/a>
Cartier Tank Americaine watch, 2007<\/a><\/figcaption><\/figure>\n\n\n\n

King Edward VII of England called Cartier<\/a> <\/em>the \u201cjeweler of kings and king of jewelers.\u201d Established in 1847 by Louis-Fran\u00e7ois Cartier<\/a>, the French maison<\/em> was from its beginnings a darling of the aristocracy. But it was the founder\u2019s grandson, Louis Cartier, who cemented its reputation as a trendsetting watchmaker. In 1904, he made the first men\u2019s wristwatch for a friend, Brazilian coffee-plantation heir Alberto Santos-Dumont.<\/p>\n\n\n\n

Although the pocket watch was the de rigueur men\u2019s accessory of the day, Santos-Dumont, a pioneering aviator, found his own hard to consult while keeping his plane aloft. Louis fashioned a timepiece with a flat, square case on a leather strap that could be referred to easily at a glance. Named in honor of Louis\u2019s friend, the Santos<\/a> was eventually produced for sale in 1911. <\/p>\n\n\n\n

Deemed daring and modern, men\u2019s wristwatches became a vogue among the elite. Capitalizing on his success, Louis released the Tonneau<\/a> in 1906. Its barrel-shaped case, another departure from the traditional round pocket watch, was embraced by other savvy watchmakers and remains a perennial favorite.<\/p>\n\n\n\n

However, the Tonneau was soon eclipsed by Louis\u2019s most iconic design. During the First World War, he was so impressed by the Renault tanks he saw on the Western Front that in 1917, he created a watch inspired by their industrial forms \u2014 the Cartier Tank watch<\/a>.<\/p>\n\n\n\n

Louis\u2019s inventive streak didn\u2019t stop at men\u2019s watches. In 1906, he took a traditional round ladies\u2019 case and stretched it into an elegant oval. The style was later dubbed the Baignoire<\/a> for its resemblance to the elongated curves of a bathtub. In 1914, he commissioned artist George Barbier<\/a> to illustrate an invitation to an upcoming exhibition. The resulting Dame \u00e0 la panth\u00e8re <\/em>marked the debut of the animal that would become synonymous with the house.<\/p>\n\n\n\n

That same year, Cartier introduced its first jewel incorporating the panther motif: a diamond watch with onyx spots, the inspiration for the current women\u2019s Panth\u00e8re<\/a> model. After Louis\u2019s death, in 1942, his legacy continued in the brand\u2019s penchant for timepieces with unusual shapes. Its ultimate expression may be the Dal\u00ed-esque Crash<\/a> watch, introduced in 1967 and said to be modeled on a Baignoire pulled from a car wreck.<\/p>\n\n\n\n

\n\n\n\n

Omega<\/strong><\/h2>\n\n\n\n
\"Omega<\/a>
Omega Moonwatch Anniversary Limited Series Apollo 11, 310.60.42.50.99.001, 2019<\/a><\/figcaption><\/figure>\n\n\n\n

It\u2019s a celebrated part of Omega<\/a> lore that the brand\u2019s Speedmaster Professional Chronograph<\/a> was the first watch to make a lunar landing. But there\u2019s more to the company\u2019s heritage than the story of the Moonwatch. The house\u2019s origins date to 1848, when Swiss watchmaker Louis Brandt first set up shop. His sons Louis-Paul and C\u00e9sar took over after his death, and in 1894, the pair developed an intriguing new movement.<\/p>\n\n\n\n

Not only was it highly accurate, but every part was replaceable, making it easy for any professional to service. The Brandts called their movement the Omega, and as its popularity spread, they changed their company\u2019s name to that of its flagship product.<\/p>\n\n\n\n

In 1917, the British Royal Flying Corps designated Omega as an official supplier, and during World War II it became the principal watch supplier for the British forces and their allies. These commissions further strengthened Omega\u2019s commitment to ensuring its products\u2019 reliability under extreme conditions. In 1948, it launched the versatile Seamaster<\/a>. Developed as a dive watch, the Seamaster proved its durability at high altitudes and freezing temperatures, as well.<\/p>\n\n\n\n

Thanks in part to its rugged reputation and Omega\u2019s links to the British military, it became James Bond\u2019s watch of choice in 1995, appearing in GoldenEye<\/em> and every succeeding Bond movie; it is set to return in this year\u2019s No Time to Die<\/em>. Nevertheless, the most famous Omega by far is the Speedmaster<\/a>, introduced in 1957. The first chronograph to display its tachymeter scale on the bezel instead of the dial for easier readability, it was quickly adopted by engineers and scientists.<\/p>\n\n\n\n

Worn by Buzz Aldrin during the 1969 Apollo 11 lunar mission, it\u2019s the only watch certified by NASA for extravehicular activity (space walks) \u2014 and, as far as we know, the only one approved by the Russian space agency, too. <\/p>\n\n\n\n

\n\n\n\n

Breitling<\/strong><\/h2>\n\n\n\n
\"Breitling<\/a>
Breitling Navitimer Fighter Limited Edition <\/a>H13330<\/a> watch, 2000<\/figcaption><\/figure>\n\n\n\n

For pilots and others in love with flight, no brand is more closely associated with the world of aviation than Breitling<\/a>. From the beginning, watchmaker L\u00e9on Breitling, who opened his shop in the Swiss Jura Mountains in 1884, was focused on chronographs and their uses in the burgeoning fields of sports, science and industry.<\/p>\n\n\n\n

After L\u00e9on\u2019s death, in 1914, his son Gaston continued along his father\u2019s trajectory. An early fan of aeronautics, Gaston introduced one of the first wrist-worn chronographs, a welcome upgrade for pilots used to executing complex maneuvers while juggling a pocket watch.<\/p>\n\n\n\n

In 1934, Gaston\u2019s son Willy made another leap in the chronograph\u2019s evolution, patenting the first wristwatch with two pushers \u2014 one to start and stop elapsed time and one to reset \u2014 a feature now taken for granted.<\/p>\n\n\n\n

But perhaps the most significant development under Willy\u2019s leadership was the Chronomat<\/a> watch. Introduced in 1942, it featured a patented rotating slide-rule bezel for making calculations on the fly. This innovation led to the 1952 creation of the brand\u2019s signature timepiece: the Breitling Navitimer<\/a>.<\/p>\n\n\n\n

Designed in partnership with the Aircraft Owners and Pilots Association, it was adopted as the official watch of the AOPA in 1959 and remains the world\u2019s most iconic pilot\u2019s watch. Not content to rule just the air, Breitling developed dive watches as well, including the Superocean<\/a>, released in 1957, and the Transocean<\/a>, which followed in 1958. The house also took its show on the road, producing dashboard clocks and then watches in partnership with luxury automaker Bentley.<\/p>\n\n\n\n

The Navitimer, however, still reigns supreme among pilots everywhere. With Top Gun: Maverick <\/em>coming to screens later this year, now may be the perfect time to pick up a vintage Breitling Top Gun Navitimer<\/a>, displaying the official logo of the United States Navy Fighter Weapons School, for yourself or your favorite wingman.<\/p>\n\n\n\n

\n\n\n\n

Piaget<\/strong><\/h2>\n\n\n\n
\"Piaget<\/a>
Piaget ladies’ gold watch with jade dial, 1970s<\/a><\/figcaption><\/figure>\n\n\n\n

Although many know Piaget<\/a> for its haute joaillerie<\/em>, it began as a watchmaking venture in the charmingly named Swiss town of La C\u00f4te-aux-F\u00e9es. Georges-\u00c9douard Piaget started as a maker of watch movements, founding his firm in 1874. By the 1920s, the company had become a purveyor of luxury timepieces, and its expertise in movements would prove one of its defining strengths.<\/p>\n\n\n\n

In 1957, the house introduced the Calibre 9P. Just two millimeters thick, it was then the thinnest hand-wound movement in the world. Three years later, Piaget announced the Calibre 12P, the world\u2019s thinnest automatic movement, at 2.3 mm. <\/p>\n\n\n\n

With these ultra-thin movements at their disposal, the brand\u2019s designers were free to create imaginative pieces with little concern for size. At the same time, Piaget was expanding its focus with new ateliers devoted to jewelry making. The influence of the jewelry workshops on the watch business led to some spectacular designs for both women and men.<\/p>\n\n\n\n

In the 1960s, Piaget debuted watches with dials made from semiprecious hard stones like lapis lazuli<\/a>, jade<\/a>, turquoise<\/a> and tiger\u2019s-eye<\/a>, capturing the attention of Jackie Kennedy and other style arbiters. It also introduced the cuff watch \u2014 a wide bracelet surrounding a colorful stone dial. In 1979, the company unveiled the Polo<\/a>, its first luxury sports watch. The horizontal gold bars composing the band didn\u2019t stop at the case; they also formed the dial, allowing the Fort Knox motif to continue seamlessly around the wrist.<\/p>\n\n\n\n

Yves Piaget, the founder\u2019s great-grandson, described the Polo as \u201ca watch bracelet rather than a mere wristwatch.\u201d Today, the house still amazes in the realm of super-slim watches with its Altiplano collection. The Altiplano Ultimate Concept is the world\u2019s thinnest mechanical watch, with a profile of just two millimeters, case and all.<\/p>\n\n\n\n

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\n\t\t\t\t\t\tShop Watches on 1stDibs\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\tView All<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"

As anyone who owns a luxury watch can tell you, it\u2019s more than an instrument for noting the time of day. It\u2019s a marvel of craftsmanship, precision, innovation and style. The six brands that are consistently the most popular on 1stDibs represent centuries of combined horological expertise as well as design legacies that have shaped 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