{"id":357676,"date":"2021-09-10T13:15:32","date_gmt":"2021-09-10T17:15:32","guid":{"rendered":"https:\/\/www.1stdibs.com\/blogs\/the-study\/?p=357676"},"modified":"2024-06-25T17:44:59","modified_gmt":"2024-06-25T21:44:59","slug":"whimsical-italian-furniture","status":"publish","type":"post","link":"https:\/\/www.1stdibs.com\/blogs\/the-study\/whimsical-italian-furniture\/","title":{"rendered":"We Dare You Not to Smile at These Whimsical Italian Designs"},"content":{"rendered":"
\n
\"Green<\/a>
This year marks the 50th anniversary of the Pratone chaise<\/a>, an icon of Italian Radical Design<\/a> created by Giorgio Ceretti, Piero Derossi and Riccardo Rosso<\/a> and produced by Gufram<\/a>.<\/figcaption><\/figure>\n<\/div>\n\n\n

Although furniture can be serious business, it’s just as often playful, provocative, energizing and even liberating. Perhaps nothing embodies these characteristics better than postmodern Italian design<\/a>.<\/p>\n\n\n\n

Starting in the mid-1960s, proponents of Italy\u2019s Radical Design movement<\/a> broke with formality and convention by fusing the joy of Pop art<\/a> with the systems of mass production. The result was innovative furniture<\/a> that bucked the status quo.<\/p>\n\n\n\n

One of the period’s most iconic pieces is the Pratone chaise<\/a>, an unconventional seat designed in 1971 by Giorgio Ceretti, Piero Derossi and Riccardo Rosso<\/a> and produced by Gufram<\/a>, an Italian manufacturer at the forefront of the movement.<\/p>\n\n\n\n

This fall, Gufram celebrates the 50th anniversary<\/a> of the Pratone<\/a>. In honor of the milestone, we\u2019re taking a moment to revel in Radical Design\u2019s legacy of humor and strong visual statements with a look at six pieces that are sure to brighten your day and bring a smile to your face.<\/p>\n\n\n\n

\n\n\n\n

Achille and Pier Giacomo Castiglioni Snoopy Lamp<\/strong><\/h2>\n\n\n\n
\"Achille<\/a>
Achille and Pier Giacomo Castiglioni for FLOS Snoopy table lamp in green, new<\/a><\/figcaption><\/figure>\n\n\n\n

The Milan-based Castiglioni brothers<\/a>, best known for their 1962 Arco floor lamp<\/a>, looked to Snoopy, one of the world\u2019s most familiar cartoon characters, when creating this lighthearted riff<\/a> on the traditional banker\u2019s lamp<\/a> in 1967. Its oblong shade, perched on a slanted base, suggests the head and muzzle of the beloved beagle drawn by comic-strip artist Charles Schulz<\/a>.<\/p>\n\n\n\n

Speaking about his approach to design, Achille Castiglioni<\/a>, who died in 2002, said: \u201cThere has to be irony, both in design and in the objects. I see around me a professional disease of taking everything too seriously. One of my secrets is to joke all the time.\u201d <\/p>\n\n\n\n

\n\n\n\n

Joe Colombo Tube Chair<\/strong><\/h2>\n\n\n\n
\"Joe<\/a>
Joe Colombo for Flexform Tube chair in blue, 1969, offered by Galerie Yves Gastou<\/a><\/figcaption><\/figure>\n\n\n\n

Probably most famous for his Elda armchair<\/a> and his innovative use of plastics, Joe Colombo<\/a> exhibited as a fine artist before turning to architecture and industrial design. The 1969 Tube chair<\/a> exemplifies his unconventional, futuristic thinking and commitment to creating easily portable objects that can be adapted to the comfort and fancy of the user. An example of this chair is in the permanent collection of the Museum of Modern Art<\/a> in New York City.<\/p>\n\n\n\n

\n\n\n\n

Ettore Sottsass Ultrafragola Mirror<\/strong><\/h2>\n\n\n
\n
\"An<\/a>
An Ettore Sottsass Ultrafragola mirror<\/a> in a Park Avenue apartment designed by Melanie Morris<\/a>. Photo by Adam Kane Macchia<\/figcaption><\/figure>\n<\/div>\n\n\n

Before founding the Memphis Group<\/a>, in 1981, Ettore Sottsass<\/a> dreamed up this fun, flamboyant and sensuous mirror<\/a> in 1970 as a challenge to modernism<\/a>\u2019s clean lines and austere shapes.<\/p>\n\n\n\n

\u201cEttore Sottsass was as much a poet and an artist as he ever was a seasoned industrial designer<\/a>,\u201d says Keith Johnson, president and director of Brooklyn-based design gallery Urban Architecture<\/a>. \u201cSottsass loved womankind \u2014 not in a prurient manner but entirely in keeping with the great Italian romantic writers and Symbolist<\/a> poets. I\u2019ve always maintained that love permeated all of his life\u2019s work.\u201d<\/p>\n\n\n\n

\n\n\n\n

Giorgio Ceretti, Piero Derossi and Riccardo Rosso Pratone Chaise<\/strong><\/h2>\n\n\n\n
\n
\"Giorgio<\/figure>\n\n\n\n
\"Giorgio<\/figure>\n
The Pratone<\/a> has always been a crowd-pleaser, as seen in images from 1984 (left) and today (right). Photos courtesy of Gufram<\/figcaption><\/figure>\n\n\n\n

Representing a magnified portion of a grassy meadow, the Pratone<\/a> provides a lounging place for an individual or a group. \u201cIt is so unlike anything else that it stands out and is still iconic after 50 years,\u201d says Charley Vezza, Gufram<\/a>\u2019s global creative orchestrator.<\/p>\n\n\n\n

\u201cWhen it was designed by Giorgio Ceretti, Piero Derossi and Riccardo Rosso<\/a>, in 1971, people were used to sitting very formally on chairs and sofas,\u201d he explains. \u201cMeanwhile, society was opening up to less stiff ways of living and, therefore, of using their homes and the objects inside their homes.\u201d The Pratone immediately became the symbol of a new and different approach to interiors.<\/p>\n\n\n

\n
\"The<\/a>
The new Pratone Forever, a slightly smaller version of the chaise, is covered in wool boucl\u00e9 and comes in three colors, including Greenest<\/a>, seen here.<\/figcaption><\/figure>\n<\/div>\n\n\n

As part of the design\u2019s 50th-anniversary fete, Gufram has released the Pratone Forever, a scaled-down version of the lounger meant to nestle more easily into contemporary spaces. It also has an unexpected finish. Whereas the original is made from painted polyurethane foam, this special edition is covered in an elastic wool boucl\u00e9<\/a> available in three colors: Green<\/a>, Greener<\/a> and Greenest<\/a>.<\/p>\n\n\n\n

\n\n\n\n

Gae Aulenti Tour Table<\/strong><\/h2>\n\n\n\n
\"Gae<\/a>
Gae Aulenti Tour table, new, offered by Duplex<\/a><\/figcaption><\/figure>\n\n\n\n

Architect and designer Gae Aulenti<\/a> is most remembered for transforming a Paris train station into the galleries of the Mus\u00e9e d\u2019Orsay<\/a>. That same gift for reimagining is evident in her witty and provocative 1993 table. \u201cTour<\/a> is a design classic, an art piece with a timeless aesthetic that triggers the viewer\u2019s imagination by reinterpreting the use of bicycle wheels,\u201d says Patrizio Chiarparini<\/a>, founder of Duplex<\/a>, a New York\u2013based design boutique. \u201cSimple and irreverent, it epitomizes the designer\u2019s view of life. This is a great piece to celebrate Gae Aulenti, an extraordinary woman and talent.\u201d<\/p>\n\n\n\n

\n\n\n\n

Marcantonio Forest Lounge Chair<\/strong> <\/h2>\n\n\n
\n
\"Marcantonio<\/a>
Marcantonio for <\/a>Scarlet Splendour<\/a> Forest chair, new<\/figcaption><\/figure>\n<\/div>\n\n\n

Contemporary designer and sculptor Marcantonio<\/a>\u2019s Vegetal Animal series playfully caricatures floral and faunal forms, while his use of high-grade brass, suede and wool elevates the pieces, resulting in furnishings of sculptural beauty and elegant irony. His off-beat sensibility transforms everyday objects into cheerfully thought-provoking works of art. \u201cThe Forest chair<\/a> is an amalgamation of Marcantonio\u2019s love for nature and modern design,\u201d says Suman Kanodia, cofounder of Scarlet Splendour<\/a>, the piece’s manufacturer. \u201cIts stylized branches, luxurious brass \u2018bark\u2019 and whimsical tufts of green truly make one smile.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Although furniture can be serious business, it’s just as often playful, provocative, energizing and even liberating. Perhaps nothing embodies these characteristics better than postmodern Italian design. Starting in the mid-1960s, proponents of Italy\u2019s Radical Design movement broke with formality and convention by fusing the joy of Pop art with the systems of mass production. The 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22:36:16","post_modified_gmt":"2021-12-15 03:36:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.1stdibs.com\/blogs\/the-study\/contributors\/katherine-gleason\/","menu_order":0,"post_type":"contributors","post_mime_type":"","comment_count":"0","filter":"raw"}],"photographer":"","custom_byline":false}},"dibs_designs_tags":["dibs-snoopy-lamp","dibs-tube-chair","dibs-ultrafragola-mirror"],"dibs_sellers_tags":["dibs-duplex","dibs-gufram-srl","dibs-scarlet-splendour","dibs-urban-architecture-inc"],"dibs_creators_tags":["dibs-achille-and-pier-giacomo-castiglioni","dibs-ettore-sottsass","dibs-gae-aulenti","dibs-joe-colombo","dibs-marcantonio","dibs-riccardo-rosso-piero-derossi-and-giorgio-ceretti"],"dibs_styles_tags":null,"dibs_categories_tags":["dibs-f"],"featured_image_url":"https:\/\/www.1stdibs.com\/blogs\/the-study\/wp-content\/uploads\/Gufram-PRATONE-toiletpaper1968-13270212-640x450.jpg","post_title":"We Dare You Not to Smile at These Whimsical Italian 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