{"id":399820,"date":"2022-07-15T13:55:00","date_gmt":"2022-07-15T17:55:00","guid":{"rendered":"https:\/\/www.1stdibs.com\/blogs\/the-study\/?p=399820"},"modified":"2023-02-24T11:00:11","modified_gmt":"2023-02-24T16:00:11","slug":"jaeger-lecoultre-reverso","status":"publish","type":"post","link":"https:\/\/www.1stdibs.com\/blogs\/the-study\/jaeger-lecoultre-reverso\/","title":{"rendered":"Made for 1930s Polo Players, This Art Deco Watch Looks Good on Everyone"},"content":{"rendered":"\n
\"A<\/a>
This 1938 Jaeger-LeCoultre Reverso<\/a> is designed so that its case can be flipped over to protect the watch’s face.<\/figcaption><\/figure>\n\n\n\n

Launched in 1931, Swiss watch brand Jaeger-LeCoultre<\/a>\u2019s aptly named Reverso<\/a> watch is known for its ingenious reversible case, which smoothly slides out of its cradle, flips over and slides and clicks back into place so that the dial is hidden and the case back becomes the front. <\/p>\n\n\n\n

The Reverso was conceived by Swiss businessman C\u00e9sar de Trey, who, during his travels to India in 1930, noticed that British army officers would often finish a polo match with their watch glass shattered by stray mallet swings and polo balls. For a watch to withstand such impacts, de Trey concluded, the case would have to detach from its support and spin on an axis, allowing the face to be tucked away. <\/p>\n\n\n\n

He approached his friend Jacques-David LeCoultre, a third-generation Swiss watchmaker, with the idea. LeCoultre and his frequent collaborator Frenchman Edmond Jaeger were well known for their superlative horological creations. The pair enlisted French industrial designer Ren\u00e9-Alfred Chauvot to devise a smart-looking watch with a case that swiveled to form its own shield. <\/p>\n\n\n

\n
\"A<\/a>
Though the Reverso’s smooth case back has often been used as a canvas for engraving or enameling, the one on this example is untouched.<\/figcaption><\/figure><\/div>\n\n\n

The result was an instant hit. Thanks to its streamlined Art Deco<\/a> styling, with three gadroons along the top and bottom edges of the rectangular case, as well as its clever and practical design, the Reverso’s acclaim spread far beyond the polo field. <\/p>\n\n\n\n

From the beginning, it had a unisex appeal<\/a> and was embraced by a glamourous set of sports enthusiasts, celebrities and royals that included aviator Amelia Earhart; General Douglas MacArthur; Maharaja Jagatjit Singh, of Kapurthala; and King Edward VIII of Britain. <\/p>\n\n\n\n

This gold version<\/a>, from the 1930s, had remained in one family since it was purchased more than 80 years ago. It is a true original, explains London-based collector and rare-watch expert Chris Kleanthous<\/a>, who\u2019s offering the piece on 1stDibs. <\/p>\n\n\n

\n
\"The<\/a>
An emblem of Art Deco style, the Reverso features three gadroons at the top and bottom edges of its rectangular case, as well as Arabic numerals and blued-steel hands.<\/figcaption><\/figure><\/div>\n\n\n

“Early Reverso models are extremely hard to find in good condition,\u201d he notes. \u201cSo often, they have been tampered with, or their case backs are engraved, which dramatically reduces their value.\u201d <\/p>\n\n\n\n

Fortunately, those aren\u2019t issues here. \u201cThis watch is in immaculate condition,\u201d he marvels. \u201cI particularly love its size, which suits both men and women<\/a>, as well as its sweep center seconds hand, which was introduced to the Reverso in 1934. Interestingly, this model is hallmarked 1938, which refers to the date it was brought into the UK. It was no doubt manufactured before this, and I suspect this timepiece was one of the first sweep seconds to ever have been made.\u201d<\/p>\n\n\n\n

But you don\u2019t have to know the watch\u2019s history to appreciate its charms. \u201cIt’s just beautiful to look at, beautiful to wear,\u201d says Kleanthous, \u201cand it has a wonderful tick when you hold it to your ear.”<\/p>\n\n\n\t

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\n\t\t\t\t\t\tFind More Jaeger-LeCoultre Watches on 1stDibs\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\tShop All<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Launched in 1931, Swiss watch brand Jaeger-LeCoultre\u2019s aptly named Reverso watch is known for its ingenious reversible case, which smoothly slides out of its cradle, flips over and slides and clicks back into place so that the dial is hidden and the case back becomes the front. The Reverso was conceived by Swiss businessman C\u00e9sar […]<\/p>\n","protected":false},"author":394,"featured_media":400113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"apple_news_api_created_at":"2022-07-15T17:55:41Z","apple_news_api_id":"f5d77913-6b37-4478-a130-f1333d7d845a","apple_news_api_modified_at":"2023-02-24T16:00:15Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/A9dd5E2s3RHihMPEzPX2EWg","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[15568218,246],"tags":[15567312,12049673,15567730,15550442,15568479,15550625,15567731,15567728,15569650,15569648,15569649,15567729,15550624,15569651,15567709,250],"dibs-categories":[15565904],"dibs-designs":[],"dibs-styles":[],"dibs-creators":[],"dibs-sellers":[15566831],"class_list":["post-399820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-obsession-of-the-week","category-watches","tag-alexandra-zagalsky","tag-art-deco","tag-cesar-de-trey","tag-chris-kleanthous","tag-edmond-jaeger","tag-form-watches","tag-jacques-david-lecoultre","tag-jaeger-lecoultre-2","tag-mens-watches","tag-polo","tag-rene-alfred-chauvot","tag-reverso","tag-shaped-watches","tag-swiss-watches","tag-unisex-watches","tag-watches-2","dibs-categories-dibs-j_wat","dibs-sellers-dibs-kleanthous"],"acf":{"post_format":"article","subtitle":"The sleek, perfectly proportioned Jaeger-LeCoultre Reverso captures the spirit of an era defined by forward-looking design and technological innovation. ","contributors":{"hide_byline":false,"columnist":[{"ID":361856,"post_author":"456","post_date":"2021-12-14 22:36:15","post_date_gmt":"2021-12-15 03:36:15","post_content":"\n

Alexandra Zagalsky is a London-based journalist specializing in luxury topics, art and travel content. She began her journalistic career in Paris, where she worked on a cultural guide for English-speaking expats. Her first big break was an interview with Lionel Poil\u00e2ne, the late, venerable baker from Paris\u2019s Saint-Germain-des-Pr\u00e9s district who popularized the two-kilogram sourdough loaf and once made a bread chandelier for Salvador Dal\u00ed<\/a>.

Zagalsky moved back to London in her early 20s and has since worked with a number of august publications, including the Week<\/em>, the Telegraph<\/em>, the Times<\/em> and a variety of art and design outlets, such as Introspective<\/em><\/a> and V&A<\/em>, Sotheby\u2019s<\/em> and Christie\u2019s<\/em> magazines. She studied fine art and the history of art at Goldsmiths, University of London, and continues to explore the contemporary art scene, including the world of NFTs.

She has written extensively on the subject of vintage watches<\/a> and describes the Cartier<\/a> Crash as her favorite timepiece. \u201cIt\u2019s a great emblem of the Swinging Sixties and an adaptation of the house\u2019s classic Baignoire<\/a> Allong\u00e9e wristwatch, its sinuous Daliesque style apparently inspired by a model brought into the London Cartier workshop that had been distorted in a car crash,\u201d she says. \u201cI love it for all sorts of reasons, not least because it\u2019s so unconventional and daring, as all great design objects often are.\u201d

Find out more about Zagalsky\u2019s work on Linkedin<\/a>.<\/p>\n","post_title":"Alexandra Zagalsky","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"alexandra-zagalsky","to_ping":"","pinged":"","post_modified":"2025-11-27 03:14:00","post_modified_gmt":"2025-11-27 08:14:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.1stdibs.com\/blogs\/the-study\/contributors\/alexandra-zagalsky\/","menu_order":0,"post_type":"contributors","post_mime_type":"","comment_count":"0","filter":"raw"}],"photographer":"","custom_byline":false},"show_date":true,"interstitial_banners":[{"acf_fc_layout":"collection","interstitial_banner_shortcode":"jaeger-lecoultre-cta","interstitial_banner_background_image":400126,"interstitial_banner_heading":"Find More Jaeger-LeCoultre Watches on 1stDibs","interstitial_banner_subheading":"","interstitial_banner_button_text":"Shop All","interstitial_banner_button_url":"https:\/\/www.1stdibs.com\/creators\/jaeger-lecoultre\/jewelry\/watches\/"}],"slideshows":false,"show_related_items_footer_popup":false},"dibs_designs_tags":null,"dibs_sellers_tags":["dibs-kleanthous"],"dibs_creators_tags":null,"dibs_styles_tags":null,"dibs_categories_tags":["dibs-j_wat"],"featured_image_url":"https:\/\/www.1stdibs.com\/blogs\/the-study\/wp-content\/uploads\/Kleanthous-Jaeger-LeCoultre-Reverso-Art-Deco-9-Carat-Gold-1938-Hero-640x450.jpg","post_title":"Made for 1930s Polo Players, This Art Deco Watch Looks Good on Everyone","fimg_url":{"thumbnail":{"source_url":"https:\/\/www.1stdibs.com\/blogs\/the-study\/wp-content\/uploads\/Kleanthous-Jaeger-LeCoultre-Reverso-Art-Deco-9-Carat-Gold-1938-Hero-120x120.jpg","width":120,"height":120},"medium":{"source_url":"https:\/\/www.1stdibs.com\/blogs\/the-study\/wp-content\/uploads\/Kleanthous-Jaeger-LeCoultre-Reverso-Art-Deco-9-Carat-Gold-1938-Hero-350x350.jpg","width":350,"height":350},"full":{"source_url":"https:\/\/www.1stdibs.com\/blogs\/the-study\/wp-content\/uploads\/Kleanthous-Jaeger-LeCoultre-Reverso-Art-Deco-9-Carat-Gold-1938-Hero.jpg","width":1318,"height":1318}},"jetpack_featured_media_url":"https:\/\/www.1stdibs.com\/blogs\/the-study\/wp-content\/uploads\/Kleanthous-Jaeger-LeCoultre-Reverso-Art-Deco-9-Carat-Gold-1938-Hero.jpg","apple_news_notices":[],"yoast_head":"\nMade for 1930s Polo Players, This Art Deco Watch Looks Good on Everyone | The Study<\/title>\n<meta name=\"description\" content=\"The sleek, perfectly proportioned Jaeger-LeCoultre 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