{"id":432332,"date":"2025-11-25T15:14:43","date_gmt":"2025-11-25T20:14:43","guid":{"rendered":"https:\/\/www.1stdibs.com\/blogs\/the-study\/?p=432332"},"modified":"2025-11-26T09:29:31","modified_gmt":"2025-11-26T14:29:31","slug":"rolex-nicknames","status":"publish","type":"post","link":"https:\/\/www.1stdibs.com\/blogs\/the-study\/rolex-nicknames\/","title":{"rendered":"Rolex Nicknames Explained: Get the Stories behind the Bluesy, Sprite, Pepsi and More"},"content":{"rendered":"
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\"\"<\/figure><\/div>\n\n\n

The undisputed king of watch brands, Rolex<\/a> occupies a realm all its own. No other watchmaker even approaches its 32 percent share of the market, the closest being Cartier<\/a>, with 8 percent.<\/p>\n\n\n\n

So elevated is the brand that it even has its own vocabulary: Its proprietary alloy of rose gold is called Everose; its stainless-steel blend, Oystersteel; its two-tone gold-and-steel construction, Rolesor; and its proprietary ceramic, Cerachrom.<\/p>\n\n\n\n

Beyond this official Rolex lexicon, collectors have developed nicknames for specific models, running the gamut from Batman and Starbucks to Hulk and Pepsi. Based on the features and colors of the watches they represent, these monikers are shorthand ways to describe and date them, and even identify their materials. None is derogatory \u2014 a nickname implies fondness, after all, or in the case of Rolex collectors<\/a>, devotion. All are terms of endearment. Here\u2019s a quick lesson on how to speak Rolex.<\/p>\n\n\n\n

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The Rolex Pepsi<\/a><\/h2>\n\n\n
\n
\"Rolex<\/a>
Rolex GMT-Master Pepsi Tropical dial 1675, 1966<\/a><\/figcaption><\/figure><\/div>\n\n\n

The GMT-Master II boasts the most nicknames of any Rolex collection, and the Pepsi<\/a> is its most enduring. The model’s bezel is half red and half blue, like the Pepsi logo, but Rolex often refers to the color scheme as the BLRO (bleu\/rouge<\/em>, or blue\/red).<\/p>\n\n\n\n

Read more.<\/a><\/p>\n\n\n\n

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The Rolex Coke<\/a><\/h2>\n\n\n
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\"Rolex
<\/a>Rolex GMT-Master II Coke 40mm 16710 watch, 2000<\/a><\/figcaption><\/figure><\/div>\n\n\n

The GMT-Master II Coke<\/a>, which debuted in 1982, has an aluminum bezel colored black and red, like the Coke logo. It was made in two references, 16760 and 16710.<\/p>\n\n\n\n

Read more.<\/a><\/p>\n\n\n\n

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The Rolex Root Beer<\/a><\/h2>\n\n\n
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\"Rolex
Rolex GMT-Master II Root Beer 126711CHNR, 2025<\/a><\/figcaption><\/figure><\/div>\n\n\n

The Rolex GMT Master Root Beer<\/a>, in steel and yellow gold with a gold-and-brown bezel, is much warmer and more exotic than its starker Coke and Pepsi cousins. Introduced in 1970, it was discontinued in 2006 before returning in 2018 with a brown-and-black bezel made of Cerachrom ceramic, in place of previous versions’ anodized aluminum.<\/p>\n\n\n\n

Read more.<\/a><\/p>\n\n\n\n

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The Rolex Batman<\/a><\/h2>\n\n\n
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\"Rolex<\/a>
Rolex GMT-Master II Batman 126710BLNR, 2024<\/a><\/figcaption><\/figure><\/div>\n\n\n

The soda nicknames went on hiatus when the GMT-Master II Reference 116710BLNR Batman<\/a> came along, in 2013. Its black-and-blue Cerachrom bezel was just too close a match to the Caped Crusader\u2019s costume, although it has also been called the Bruiser, because of its resemblance to a black eye.<\/p>\n\n\n\n

Read more.<\/a><\/p>\n\n\n\n

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The Rolex Batgirl<\/a><\/h2>\n\n\n
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\"Rolex<\/a>
Rolex GMT-Master II Batgirl Reference# 126710BLNR, 2025<\/a><\/figcaption><\/figure><\/div>\n\n\n

When Rolex reintroduced the Batman in 2019, it was immediately nicknamed the Batgirl<\/a>, presumably because its new Jubilee bracelet seemed more feminine or at least better suited to a dress watch, which was the reason that bracelet style had been offered on the Root Beer.<\/p>\n\n\n\n

Read more.<\/a><\/p>\n\n\n\n

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The Rolex Sprite<\/a><\/h2>\n\n\n
\n
\"Rolex<\/a>
Rolex GMT-Master II Sprite 126720VTNR, 2024<\/a><\/figcaption><\/figure><\/div>\n\n\n

The Sprite<\/a>, a GMT-Master II introduced in 2022 with a black dial and green-and-black Cerachrom bezel, returned to the tradition of naming models in the collection after soda brands.<\/p>\n\n\n\n

Read more.<\/a><\/p>\n\n\n\n

\n\n\n\n

The Rolex Hulk<\/a><\/h2>\n\n\n
\n
\"Rolex<\/a>
Rolex Submariner Hulk 116610LV, 2019<\/a><\/figcaption><\/figure><\/div>\n\n\n

The Submariner<\/a> collection, all of whose variations have Oyster bracelets, lays claim to the second-most nicknames in the Rolex world. The Hulk<\/a>, officially called the Oyster Submariner Date, got its sobriquet because the green of its dial and Cerachrom bezel matches the hue of the Marvel comic superhero’s skin.<\/p>\n\n\n\n

Read more.<\/a><\/p>\n\n\n\n

\n\n\n\n

The Rolex Starbucks<\/a><\/h2>\n\n\n
\n
\"Rolex<\/a>
Rolex Submariner Date 41mm Starbucks with Oyster bracelet 126610LV, 2023<\/a><\/figcaption><\/figure><\/div>\n\n\n

The Rolex Starbucks<\/a>, a Submariner<\/a> Date Oystersteel, was essentially a 2020 relaunch of the Kermit \u2014 which had a similar black dial and green bezel \u2014 but with a Cerachrom rather than aluminum insert. The updated model got an updated nickname, presumably because Starbucks was a more current popular-culture reference than the Muppet.<\/p>\n\n\n\n

Read more.<\/a><\/p>\n\n\n\n

\n\n\n\n

The Rolex Panda<\/a><\/h2>\n\n\n
\n
\"Rolex
Rolex Daytona steel-and=ceramic automatic Watch 116500LN with white Panda dial, 2010\u2013<\/a><\/figcaption><\/figure><\/div>\n\n\n

The name Panda<\/a> is bestowed on any watch with a white dial and black subdials at 3, 6 and 9 o\u2019clock, an arrangement that resembles the face of a panda with a white fur face and black eyes and nose.<\/p>\n\n\n\n

Read more.<\/a><\/p>\n\n\n\n

\n\n\n\n

The Rolex Bluesy<\/a><\/h2>\n\n\n
\n
\"Rolex
Rolex Submariner Date Bluesy Reference# 126613LB, 2025<\/a><\/figcaption><\/figure><\/div>\n\n\n

Introduced in 1984, the Rolex Submariner <\/a>Bluesy<\/a>, Reference 16803, got its nickname from its blue dial and bezel, which is incorporated in a steel-and-gold Rolesor construction.<\/p>\n\n\n\n

Read more.<\/a><\/p>\n\n\n\t

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\n\t\t\t\t\"Rolex\"\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\tShop Rolex on 1stDiubs\t\t\t\t\t<\/div>\n\t\t\t\t\t
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<\/p>\n","protected":false},"excerpt":{"rendered":"

The undisputed king of watch brands, Rolex occupies a realm all its own. No other watchmaker even approaches its 32 percent share of the market, the closest being Cartier, with 8 percent. So elevated is the brand that it even has its own vocabulary: Its proprietary alloy of rose gold is called Everose; its stainless-steel […]<\/p>\n","protected":false},"author":293,"featured_media":432373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"apple_news_api_created_at":"2025-11-25T20:18:02Z","apple_news_api_id":"4557b0ce-72ea-4812-b553-46ea5947ab30","apple_news_api_modified_at":"2025-11-26T14:32:27Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAACA==","apple_news_api_share_url":"https:\/\/apple.news\/ARVewznLqSBK1U0bqWUerMA","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[246],"tags":[],"dibs-categories":[],"dibs-designs":[],"dibs-styles":[],"dibs-creators":[],"dibs-sellers":[],"class_list":["post-432332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watches"],"acf":{"post_format":"article","subtitle":"Their nicknames are derived from soda varieties, comic-book characters and Muppets, but that doesn\u2019t mean you can\u2019t take these Rolexes seriously.\r\n","contributors":{"hide_byline":false,"columnist":[{"ID":361855,"post_author":"1","post_date":"2021-12-14 22:36:15","post_date_gmt":"2021-12-15 03:36:15","post_content":"","post_title":"Carol Besler","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"carol-besler","to_ping":"","pinged":"","post_modified":"2021-12-14 22:36:15","post_modified_gmt":"2021-12-15 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Content","banner_ad_image":false,"banner_ad_url":"","banner_ad_dealer_id":"","banner_ad_start_date":"","banner_ad_end_date":"","banner_ad_shortcode":""},"dibs_designs_tags":null,"dibs_sellers_tags":null,"dibs_creators_tags":null,"dibs_styles_tags":null,"dibs_categories_tags":null,"featured_image_url":"https:\/\/www.1stdibs.com\/blogs\/the-study\/wp-content\/uploads\/Rolex-640x450.jpeg","post_title":"Rolex Nicknames Explained: Get the Stories behind the Bluesy, Sprite, Pepsi and 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