Machine Age Art Deco Streamline Gilbert Rohde for Kroehler Cocktail Table

Pioneering self-taught industrial designer, writer and teacher Gilbert Rohde helped define the earliest phase of modernism in the United States. He is one of the most influential figures of 20th-century design and is credited with helping legendary mid-century modern furniture manufacturer Herman Miller avert financial disaster during the Great Depression.

Born in New York City, Rohde studied painting at the Art Students League after high school. He found lucrative employment, first as a political cartoonist and then as a catalog illustrator for American department stores. He was particularly enthralled with drawing furnished interiors.

Rohde began to design furniture in his spare time. He traveled to the Bauhaus school in Germany and the International Exhibition of Modern Decorative and Industrial Arts in Paris, and drew on the Art Deco movement and the work of designers such as Émile-Jacques Ruhlmann in his early pieces. Rohde opened his own studio in 1929 and secured private and commercial commissions. His clients would come to include formidable furniture makers Heywood-Wakefield and Troy Sunshade, and his innovative bentwood furnishings for them were practical and intended for the modern consumer.

In 1930, Rohde met Herman Miller founder D.J. De Pree in the company’s Michigan showroom during a business trip. By then, Rohde had a long list of prominent clients and his furniture had been exhibited in museums and galleries. Herman Miller was weathering a devastating slowdown in business, and the American furniture industry had generally been hit hard by the Great Depression.

Rohde boldly informed De Pree that the brand’s furniture had become outdated, which was part of the reason the company was in financial jeopardy. Homes had become smaller and could no longer accommodate the large Gothic– and Victorian–style furnishings and traditional reproductions of period bedroom suites that Herman Miller was offering at the time, Rohde explained.

Rohde secured a contract to design for the Michigan manufacturer. He championed the use of exotic woods and tubular steel, and created streamlined, unadorned bedroom furniture for Herman Miller — collections that included convenient vanities, which were unconventional pieces for De Pree’s company back then.

In 1933, Rohde oversaw the design of two bedrooms featuring sleek Herman Miller furniture — including innovative storage pieces he designed — as part of an International–style exhibit at the 1933 Chicago World’s Fair. The installation garnered acclaim for De Pree’s brand all over the world and afforded Rohde the opportunity to execute on his visionary ideas in front of a global audience. Rohde later designed lighting, seating and more for Herman Miller and was extensively involved in the company's marketing strategy and other areas of the business.

In 1942, Herman Miller, anticipating a postwar economic boom, began to produce office furniture for the first time, but its legacy is in the home. Working with legendary designers such as Ray and Charles Eames, Isamu Noguchi and Alexander Girard, the manufacturer fostered some of the boldest expressions of what we now call mid-century modern style.

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Before growing into one of the largest furniture brands in the United States in the mid-20th century, the Kroehler Manufacturing Co. had humble beginnings. It was founded in 1902, when Peter E. Kroehler, a Chicago-based businessman who grew up on a farm in Minnesota, bought a small furniture manufacturer called Naperville Lounge Co., a maker of wooden lounge chairs and upholstered furniture, founded in 1893. He had first worked there as a clerk before rising to partner and then president and finally owner. Under Kroehler’s leadership, a new factory was built in Naperville, Illinois, a suburb of Chicago, in 1913, and soon after the company was renamed.

Kroehler Manufacturing Co. became a fixture of the American furniture industry, eventually employing around 8,000 people in four plants in Illinois and Ohio, and by the 1940s was bringing in more than $20 million in annual sales. The company was a pioneer in innovative 20th-century furniture, patenting some of its designs, like the Unifold sofa bed with a removable mattress that was developed in 1909 and the sideways foldable Duofold sofa bed. Colorful ads in popular magazines such as Ladies Home Journal propelled these dual-purpose furnishings into customer favorites. Kroehler was also known for its hand-tufted Turkish couches as well as unique shapes for lounge-chair backs, such as batwings and scallops. In addition to seating and sofa beds, the company specialized in furniture for the entire home, from sturdy wooden cabinets to sleek mid-century modern credenzas.

Kroehler’s historic Naperville factory closed in 1978 due to financial struggles and was acquired by a Chicago investment firm that sold the plants as well as the rights to the Kroehler name. Its Naperville factory was converted into apartments in the 1980s, and decades later the company name is still visible on the building.

Kroehler Manufacturing Co. is remembered for its long association with the Chicago area and its quality mid-century modern furniture pieces, which remain coveted collector’s items to this day.

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