Alex Jona White Diamond 18 Karat White Gold Inside-Out Pavé Hoop Earrings

Walking past number eight of Via Bogino, Palazzo Balbo di Vinadio, a baroque building built in 1690 in Torino, Italy, you would little suspect that its grand façade conceals a 3300 sq ft. chic gallery that more than a shop resembles to a 18th century noble town house containing a remarkable collection of design jewelry, antique silver and objet d'art. This is Jona today, the story of a passion which started back in 1961 when Giorgio Jona, enthusiast, passionate collector of antiques decided to leave the stock exchange career to start his own business, dealing in antique silver, antique oriental art and gemstones for the creation of fine jewelry. The company has grown since then, also thanks to the shared passion for the business by Giorgio's son, Alex who felt the need to create jewelry which may be worn in every occasion. Today Jona is home to designers and support staff with the clear ambition to keep on growing. Alex travels the world to discover extraordinary precious stones, pearls and diamonds with which he personally designs exquisite pieces of jewelry. Jona jewels stand out, not only for their special design and for the excellent quality of the gemstones, but also for the careful attention given to details during all the manufacturing process. Alex’s passion flows in splendid jewels entirely hand-crafted in the best Italian goldsmith tradition.