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Pre-Fall 2012 Gucci Embellished One Shoulder Ad Campaign Dress


This is one of my very favorite Gucci pieces from when Frida Giannini was the creative director of the house. It is also one of the most well documented pieces from this collection as it was featured in the ad campaign that year. It was Look 43 in the pre-fall show. Style dot com review of the collection included these remarks: "Frida Giannini has gotten a lot of celebrity mileage out of her ode to the Jazz Age.....The designer's follow-up for pre-fall is a good deal more subdued, almost minimal at times. And over at Vogue the reviews mentioned the gowns: Meanwhile, the evening attire is lighter and simpler, possibly embellished with some subtle appliqués or floral fantasies, and baring the shoulders." The dress has a definitive Grecian feel to it with its one shoulder silhouette. The 'jazz age' touch mentioned in the review above is apparent with that cluster of large crystal embellishments that run over the single shoulder. These are topped with a beautiful dragonfly pin. I love that it was made as an actual working pin so that it can be moved and placed where ever as you wish it to be on the dress, or you can wear it separately as a stand alone piece of jewellery. The cut is loose and easy through the body and it simply drapes over your curves. This makes it very comfortable to wear and very flattering once on. There is a high cut slit running up the seam of one leg so when you move or sit you get a flash of skin showing. Very chic and has a bit of a timeless feel to it. Excellent condition. Unlined with a built in corset bodice that is lightly boned. This interior bodice has its own separate zipper and then there is a second, hidden set zipper on the side of the outer layer. Tagged a modern Gucci 40 Bust: to 17" flat across from side seam to side seam Interior waist: 15" flat across from side seam to side seam Hips: to 21" flat across from side seam to side seam Length: 62" from neck to hem Modern Sizing Equivalent: SML-MED Reference Photos: Gucci Pre-Fall 2012 Presentation / Ad Campaign photos by Mert & Marcus. This garment has been professionally cleaned, pressed and is odor free. Thoroughly checked over before shipping, it will be ready to wear upon arrival.


  • Designer
  • Brand
  • Period
  • Condition
  • Condition Details
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  • Wear
    Wear consistent with age and use.
  • Dimensions
    D 62 in.D 157.48 cm
  • Bust
    17 in. (43.18 cm)
  • Waist
    15 in. (38.1 cm)
  • Hip
    21 in. (53.34 cm)
  • Length
    62 in. (157.48 cm)
  • Seller Location
    Rockwood, CA
  • Seller Reference Number
    Item# DD2258
  • Reference Number
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About the Seller

5 / 5
1stdibs seller since 2010
Located in Rockwood, CA
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