OK Chevrolet Neon and Porcelain Advertising Sign

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About

In an early example of market "branding", Chevrolet dubbed the used car lot as "OK" cars. This porcelain enameled steel sign is a brilliant logo, topped with two colors of neon. The can is self contained, with the neon transformer housed inside. We even have an original paper hang tag, dated 1949, for an "OK" Chevy truck.The colors are brilliant, and the sign displays beautifully. There are a couple of minor chips in the porcelain, which have been color matched and painted in, as shown.
Details
Place of Origin
United States
Date of Manufacture
1940's
Period
1940-1949
Materials and Techniques
Baked Porcelain Enamel Over Steel
Neon Glass
Condition
Fine Working Condition, Minor Restored Porcelain Chips.
Diameter
30.50
Dealer Location
Los Angeles, CA
Number of Items
1
Reference Number
U12060281201484
Address
Off The Wall Antiques
737 N La Cienega Blvd
Los Angeles CA 90069
US
(310) 853-6884
1stdibs Dealer since 2005 Located in Los Angeles, CA
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