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American Car Design Now: Inside the Studios of America's Top Car Designers

About the Item

American Car Design Now: Inside the Studios of America's Top Car Designers by C. Edson Armi. This title provides in-depth examinations of the creative process behind more than 30 contemporary models that embody the trends of the future. The product of more than three years of research, this volume collects the author's essays and interviews with the design directors of General Motors, Ford and Daimler Chrysler. American Car Design Now is the first book to explore the creative process behind the making of more than thirty contemporary models that embody the trends of the future. It also assesses the success of these cars from a design perspective." In this revealing volume - the product of more than three years of research - the author shares insights gained from unprecedented behind-the-scenes access to the notoriously secretive and guarded design studios of DaimlerChrysler, Ford, and General Motors and in-depth interviews with their top designers. The author delves into the individual characters in the industry and shows how their different creative and managerial techniques translate to the finished models. This is a beautiful coffee table collectible softcover book. 2003, Rizzoli International Publications.
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