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I love it. What is it? The power of instinct in design and branding
About the Item
The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world’s biggest brands
No other design company has worked with as many significant brands as Turner Duckworth, the company behind the visual identities of Amazon, McDonald’s, Coca-Cola, and even Metallica. I love it. What is it? showcases Turner Duckworth’s philosophies, learnings, and adventures from more than three decades of working with major brands and presents the firm’s unique and optimistic outlook, along with hints, tips, and the inside scoop on what makes successful brands tick.
The book, a fascinating anthology of essays, think pieces, and 150 color illustrations that explore the power of instinct in brand design, includes a selection of their familiar but captivating work alongside 20 contributions from leading voices of the design, business, and marketing worlds that explore creativity, instinct, failure, and more.
Features texts from leaders in the fascinating but often-hidden worlds of design and branding, including: Moira Cullen (Former Design Director, Coca-Cola North America); Morgan Flatley (Executive Vice President, Global Chief Marketing Officer and New Business Ventures, McDonald’s); Linda Lee (Chief Marketing Officer, Campbell Meals & Beverages); Stefan Sagmeister (Designer, Sagmeister Inc.); Jessica Spence (President of North America, Beam Suntory); and more.
- Dimensions:Height: 9.5 in (24.13 cm)Width: 6.75 in (17.15 cm)Depth: 0.82 in (2.09 cm)
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- Date of Manufacture:2024
- Production Type:New & Custom(Current Production)
- Estimated Production Time:Available Now
- Condition:
- Seller Location:New York, NY
- Reference Number:Seller: 97818386660641stDibs: LU1878346087382
Phaidon
PHAIDON: HOME OF THE VISUAL ARTS
Phaidon Press, founded in Vienna in 1923 is the premier global publisher of the creative arts. We work with the world's most influential authors to produce innovative books on art, photography, design, architecture, fashion, food, travel, and illustrated books for children that represent the very best in design, quality, and taste. Phaidon's beautiful illustrated books are treasured worldwide for their outstanding content and award-winning production. In October 2012, Phaidon came under new ownership and its new senior management team began the task of growing the company for the long term as the world's leading publisher of books in the visual arts, food, and children's markets. Publishing successes in subsequent years expanded the growing art program to include books made in collaboration with the global superstar Rihanna, NIKE, photographer Annie Leibovitz, fashion designer Sir Paul Smith, the streetwear brand Supreme, and Cecily Brown, one of many cutting-edge artists in the company's iconic Contemporary Artists Series. More recently, Phaidon has successfully added interior design to its core publishing categories. Phaidon now operates a global sales and distribution network, selling in over 100 countries and publishing books in English, Chinese, French, Spanish, Japanese, and German, and with an increasing number of publishing partners in further languages.
About the Seller
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Established in 1923
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2,192 sales on 1stDibs
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