Rare Set of Four Pretzel Armchairs by Norman Cherner for Plycraft For Sale
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Rare Set of Four Pretzel Armchairs by Norman Cherner for Plycraft


A rare set of four Rockwell II armchairs by Plycraft in the original ebonized finish. Norman Cherner design, but attributed to "Lou App" on the label. Please see our other listing for a matching pair of rare barstools by Plycraft. Abstracted from the article by Anna Hoffman, Apartment Therapy, September 19, 2012: Norman Cherner is an unsung hero of mid-century design, an innovator in plywood and in affordable design. And the story of his most famous design is a dramatic tale of innovation, betrayal and, ultimately, of justice. Norman Cherner was an American architect and designer. He studied and taught at Columbia University, and was an instructor at MoMA in the late 1940s. There, he became steeped in the MoMA-favored Bauhaus approach. Cherner was determined to make affordable design a reality. He created a prototype for prefabricated housing. He published books on the subject of affordable design throughout the 1950s. But it was the plywood chair that Cherner is best known for, and the story of its creation is fascinating. In the 1950s, the Herman Miller company, led by George Nelson, was working on creating lightweight chairs out of plywood. Their Pretzel chair was designed by Nelson's office in 1952 and produced by a Massachusetts-based company called Plycraft. The Pretzel chair proved too fragile and costly, so Herman Miller stopped production in 1957. But because of the Pretzel chair, Plycraft had the materials and techniques for constructing plywood furniture, and they didn't want them to go to waste. George Nelson recommended that Norman Cherner design a sturdier and more affordable Pretzel-type chair that could be more easily produced on Plycraft's equipment, so Paul Goldman, the owner of Plycraft, hired Cherner. After Cherner turned in his design to Plycraft, though, he was told the project had been scrapped. Not long after, Cherner was in a furniture showroom in New York and saw his design for sale! Examining the label, he saw it was from Plycraft and was attributed to "Bernardo." He sued Plycraft in 1961 and won; Goldman admitted that Bernardo was a fabricated name. Plycraft continued to produce Cherner's chair, but Cherner received royalties and proper credit. The chair was produced until the 1970s. The story continues: Some years later, Goldman tweaked the design to make the chair even sturdier and began to produce it again. He called it the Rockwell chair, because Norman Rockwell had featured it on a 1961 cover of the Saturday Evening Post. The label indicated the chair was designed by "Lou App," which was simply Goldman's first name spelled backwards. Plycraft, the company he founded in Lawrence, MA in 1953, produced furniture until 1993 when Goldman was sued by the EPA for environmental negligence. He paid a $15,000 fine and took out a full page apology in local papers. A year later, the Plycraft building at 139 Canal Street was consumed in a fire. Goldman died in 2003 at the age of 91. The chair designed by Norman Cherner for Plycraft in 1958 is found in design collections throughout the world, including the Vitra Design Museum. Today, it is manufactured from the original drawings, molds and specifications by Cherner Chair, a Cherner family company headed by the designer's sons. "The Cherner Chair is still regarded as one of the most dramatic designs utilizing the technology of molding plywood. Like the 1958 original, the Cherner armchair utilizes a molded plywood beech core seat with a unique construction of laminated plywood in graduated thickness with face veneers in beech or walnut. The graceful and sweeping arms are made of solid beech which gives the chair additional strength and beauty." A few important notes about all items available through this 1stdibs dealer: 1. We list all our items as being in "good" condition with "wear consistent with age and use," even when they may be viewed subjectively as being in "very good" or "excellent" condition. We would rather our customers be pleasantly surprised than rudely awakened. We have not yet had an item returned. If we have found significant flaws that go beyond age appropriate wear, we describe them in the Condition section, so please be sure to check. 2. We are what we call "glass agnostic." If we are offering the perfect table base with a glass top that is not the size, shape, or edge treatment you prefer, just let us know before you place your order. If we have what you want, we'll supply it. We can also ship most items without the glass, if you would like to have it made locally or want to save on shipping. 3. If we have had an item restored or polished, we always ask our specialists to make it look "old but well cared for" rather than "new." Most people prefer vintage items to have some patina, or what we like to call "attractive defects." However, if you would prefer an item to look new, please let us know. We may be able to have it polished further for an additional charge. 4. 1stdibs shipping quotes tend to be the best. While there are rare circumstances when we may be able to beat them -- and we can almost always get it to you faster for an additional charge -- usually we cannot ship it for less. The exception is items 1stdibs believes should be shipped freight but you believe can be shipped in a box. If so, let us know. We'll be happy to help. 5. We care about our customers and want to give you the best service possible. We try to respond to messages within minutes, but in no event does it take more than a few hours. Sometimes, though, messages get lost. If you haven't received a reply to your inquiry, price request, or order within 24 hours, please contact us by telephone. There is a link on every 1stdibs item page. Either way, if you first saw the item here rather than on our website or at our retail store, we will ask you to complete your transaction on 1stdibs.


  • Wear
    Wear consistent with age and use.
  • Dimensions
    H 30.5 in. x W 26 in. x D 21 in.H 77.47 cm x W 66.04 cm x D 53.34 cm
  • Seat Height
    18 in. (45.72 cm)
  • Seller Location
    Palm Beach Gardens, FL
  • Seller Reference Number
  • Sold As
    Set of 4
  • Reference Number
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About the Seller

5 / 5
1stdibs seller since 2015
Located in Palm Beach Gardens, FL
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