DIG IT Chair Velvet

GIOPAGANI is an all-around project dedicated to the world of Interior Design born in 2015. Reinterpreting shapes by dressing them with material and color, this is the philosophy of the brand. A poetics that is staged through a vocabulary of color that is expressed by distinguishing the brand in a decisive way. The creative philosophy of the designer is to read codes and styles belonging to different memories and inspirations, reinterpreting them in a contemporary key and giving life to Capsule Collections: thematic containers that generate different and representative worlds, rich in sounds and stories that make them unique. A dynamic creativity, in continuous evolution. A stylistic journey through the eras and places that have characterized the history of design. “I often see myself as a tailor, a figure who, entering deeply into the customer’s culture, tries to better interpret his story and is able to create a suit able of representing him in an excellent way. A creativity free from standardized production systems.” We rely on Italian artisanship and its universal uniqueness as if it were a scientific rule, the only way to achieve beauty and create objects that overcome trends and fashions. An industrial craftsmanship that allows you to carefully follow the creation of every single product, an Haute Couture process for the large manual component that characterizes it.