P110 Lounge Chairs by Rosselli, Partner of Gio Ponti, Exhibited at MoMA, NY For Sale
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P110 Lounge Chairs by Rosselli, Partner of Gio Ponti, Exhibited at MoMA, NY


Three, superb and rare, sculptural form, 1972, 'P110' lounge chairs by Italian architect and designer Alberto Rosselli (1921-1976) featuring remarkable and costly, avant garde, single piece, moulded black ABS plastic seats. From 1952 until his death in 1976 Rosselli was in architectural partnership with Gio Ponti and Fornaroli as the 'Studio Ponti-Fornaroli-Rosselli' in Milan, Italy. Alberto Rosselli's 'P110' lounge chair was designed for the progressive Italian company 'Saporiti' in 1972, it is a rarely seen Classic from the incredibly fertile experimental design period seen in Italy during the key years 1965-1973. The 'P110' chair is a radical blending of the past with the future, the tubular chrome steel frame reminiscent of the 'Bauhaus' school blends seamlessly into the wonderful futuristic free-form single piece moulded ABS plastic seat, the 'P110' lounge chair could even be stacked. The P110 formed part of a series of free-form organic shaped moulded plastic seating that Rosselli designed for Saporiti during the late 60s through to the early 1970s with wonderfully evocative names such as 'moby dick,' 'jumbo','jaranda' and 'play' . Rosselli's rare 'moby dick' chaise longue featured in the Bond movie 'the spy who loved me', an example of the 'moby dick' sold for $69.600 in December 2006 at Phillips New York. The 'P110' lounge chair featured in the iconic 'Italy- new domestic landscape' exhibition held at MOMA, New York during the summer of 1972 where it featured on the fold down deck of Rosselli's landmark 'mobile house' with its radical hinged and fold down exterior walls and flexible interior space. Please see image 7. The 'p110' lounge chairs was also exhibited at the landmark 'Eurodomus' 4 exhibition held at the 'pallazo delle belle arte' at Valentino in Turin, Italy during May 1972. Please see Image 6 Earlier Rosselli had been a key protagonist during the mid-1950s to the mid-1960s period which represents an eventful time in the history of Italian design. Marking the heyday of the nation’s ‘economic miracle’, this is when the rationalist logic and socialist ambitions characterizing the reconstruction efforts of the immediate post-war period slowly gave way to the more experimental attitudes and liberal aspirations which were to distinguish Italian design culture from that point onwards. In the midst of this ocean of change, like a captain and his ship navigating through strange waters, we find architect and designer Alberto Rosselli. , In 1952 Alberto Rosselli (1921-1976) went into partnership with Gio Ponti forming the Studio Ponti-Fornaroli-Rosselli, P.F.R.: 1952–1976); which continued until Rosselli's death in 1976. Furthermore he also founded the magazine 'Stile Industria' in 1953 including the founding of the design award ' 'Compasso d’Oro' , he was part of the prestigious jury selecting the first three 1954-1956 'premio compasso d'oro' design awards and the manifestation of the legendary tenth edition of the 'Triennale di Milano' design exhibition. All taking place during 1953-1943, these highly significant events converge to render these years a key turning point in the history of Italian design and in the institutionalization of design mediation in Italy. Alberto Rosselli was awarded a posthumous life time achievement design award in 1987. Literature (illustrating the P110) chair : 'Domus' ,April 1972, page 29 , illustrates the P110 chairs exhibited at the 'Eurodomus 4' exhibition during May 1872, in Turin Italy. See image 6. 'Italy: The New Domestic Landscape,' Emilio Ambasz, ed ,New York, 1972, page 187 (featured in Rosselli's groundbreaking mobile house interior exhibited at MOMA New York as part of the famous 'Italy- new domestic landscape exhibition,' see image 7. 'Il design Italiano 1964-1990' Andrea Branzi, page 75. Exhibitions: 'Eurodomus 4' design exhibition, May 1972, Palazzo delle belle arti' at Valentino, Turin Italy. See image 6. 'Italy -New domestic landscape,' MOMA New York, May 26 -Sep 11 1972. See image 7 'Alberto Rosselli,' retrospective exhibition, curated by Davide Crippa e Barbara Di Prete, May-June 2003, Milan polytechnic, Italy. Photo available on request.


  • Condition Details
    The chrome exhibits some areas of wear and light pitting and tiny losses commensurate with originality,age and use, The ABS seats have a few very light scratches but nothing deep ,or unsightly , barely noticeable at all. Please see photos
  • Wear
    Wear consistent with age and use.
  • Dimensions
    H 25.2 in. x W 27.37 in. x D 29.93 in.H 64 cm x W 69.5 cm x D 76 cm
  • Seat Height
    15.36 in. (39 cm)
  • Seller Location
    bergen op zoom, NL
  • Sold As
    Set of 3
  • Reference Number
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About the Seller

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Located in bergen op zoom, NL
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