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"Plastics, " Striking, Original Graphic Design for Midcentury Advertisement

About the Item

An early and important example of graphic design by a woman artist, this striking drawing for "Plastics" in ink and watercolor was executed by Elsie Pivcevich in Cleveland. The stylized Christmas ornaments depicted here suggest that the advertisement was for a manufacturer of holiday decorations. The classic 1950s typeface and the clean, abstracted design make this a superb example of original design from the period. Not much is known about Pivcevich, except that she owned and managed a successful graphic design firm for years in the 1940s and 1950s. (Dimensions include original matte.)
  • Creator:
    Elsie Pivcevich (Artist)
  • Dimensions:
    Height: 23.5 in (59.69 cm)Width: 17 in (43.18 cm)Depth: 0.1 in (2.54 mm)
  • Style:
    Mid-Century Modern (Of the Period)
  • Place of Origin:
  • Period:
  • Date of Manufacture:
    circa 1950s
  • Condition:
  • Seller Location:
    Philadelphia, PA
  • Reference Number:
    1stDibs: LU865112652222
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