{"id":840,"date":"2022-08-03T16:55:00","date_gmt":"2022-08-03T20:55:00","guid":{"rendered":"https:\/\/www.1stdibs.com\/the-mint\/?p=840"},"modified":"2022-08-03T16:57:07","modified_gmt":"2022-08-03T20:57:07","slug":"how-to-promote-your-nfts","status":"publish","type":"post","link":"https:\/\/www.1stdibs.com\/the-mint\/how-to-promote-your-nfts\/","title":{"rendered":"How to Promote Your NFTs"},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/david_lopez_ponce-hypnosis-original.mp4\"><\/video><figcaption><a href=\"https:\/\/www.1stdibs.com\/nft\/art\/hypnosis\/id-n_7DPAHBVZit\/\"><em>Hypnosis<\/em>, 2022, by David Lopez Ponce<\/a><\/figcaption><\/figure>\n\n\n\n<p>In the <a href=\"https:\/\/www.1stdibs.com\/the-mint\/how-do-nfts-work\/\">world of NFTs<\/a>, it\u2019s not true that if you build it, they will come. NFT art, and the exorbitant prices certain pieces have fetched, have made headlines in recent years, leading some artists to believe they can make a killing <a href=\"https:\/\/www.1stdibs.com\/the-mint\/how-to-sell-nfts\/\">selling their NFT artwork<\/a>. The truth is, the majority of NFT artworks \u2014 roughly 78 percent \u2014 go for less than $700.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.1stdibs.com\/introspective-magazine\/nft-launch\/\">value of NFT art<\/a> depends less on the pieces themselves than on the artists\u2019 ability to tap into trends, identify demand and, most importantly, promote and market their work. If you don\u2019t want your work to get lost in the vast NFT marketplace sea, read on for a bevy of ways to promote what you create and catch the attention of buyers.<\/p>\n\n\n\n<h2 class=\"has-text-align-left wp-block-heading\">1. Know What NFT Art Buyers Are Looking For<\/h2>\n\n\n\n<p>First things first: If you know what NFT collectors want in their art \u2014 and from the NFT buying experience \u2014 you can find ways to stand out and show prospective purchasers that you\u2019ve got the goods. Here\u2019s what many buyers look for in cryptoart.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pedigree&nbsp;<\/h3>\n\n\n\n<p>Many collectors only buy works they love, whether they\u2019re by well-known artists or some college kid who lives in a basement studio apartment in the Midwest. Others, whether to better their odds of a profit or to avoid scams, will buy only from artists who have a decent following and a proven sales record.<\/p>\n\n\n\n<p>Not pedigreed? Fake it till you make it. With the right promotional strategy, you can at least check the \u201cnot a scam\u201d box.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.1stdibs.com\/nft\/profile\/supervillain\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/bad_oats-poster_girl-crop-738x1024.jpg\" alt=\"poster girl, 2020, by bad oats\" class=\"wp-image-888\" width=\"775\" height=\"1076\" srcset=\"https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/bad_oats-poster_girl-crop-738x1024.jpg 738w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/bad_oats-poster_girl-crop-216x300.jpg 216w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/bad_oats-poster_girl-crop-768x1066.jpg 768w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/bad_oats-poster_girl-crop-1107x1536.jpg 1107w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/bad_oats-poster_girl-crop-672x933.jpg 672w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/bad_oats-poster_girl-crop.jpg 1246w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/a><figcaption><a href=\"https:\/\/www.1stdibs.com\/nft\/art\/poster-girl\/id-n_Ei99rxleZb\/\"><em>poster girl<\/em>, 2020, by bad oats<\/a><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Backstory and Roadmap<\/h3>\n\n\n\n<p>Every artist has a story, and all great art has one, too. Your <a href=\"https:\/\/www.infostor.com\/nft-projects\/what-are-nft-roadmap-examples-and-points-to-know\/#:~:text=If%20you%20like%20NFTs%2C%20you,its%20desired%20goals%20and%20milestones.\">NFT roadmap<\/a> tells these tales and describes any perks that come with your NFT artwork.<\/p>\n\n\n\n<p>This subtext helps increase your trust factor and enhances the intrinsic value of a work. For example, it was the story and roadmap behind <a href=\"https:\/\/dappradar.com\/blog\/renewed-bored-ape-roadmap-pushes-mutant-apes-to-new-heights\">Bored Apes Yacht Club<\/a> that helped drive valuations of these popular NFTs to soaring heights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Perks<\/h3>\n\n\n\n<p>People love getting more for what they pay. Add a perk or two in your NFT\u2019s smart contract when you <a href=\"https:\/\/www.1stdibs.com\/the-mint\/how-to-mint-an-nft\/\">mint it<\/a> to increase its perceived value.<\/p>\n\n\n\n<p>The perk could be anything: a T-shirt with the artwork screen-printed on it, an invitation to a VIP reception, a physical version of the piece, a membership to your private Discord community. Let your creative imagination be your guide.<\/p>\n\n\n\n<h2 class=\"has-text-align-left wp-block-heading\">2. Build Community<\/h2>\n\n\n\n<p>Buyers like to see that an artist is part of a community. It gives you legitimacy and helps them trust you. Ideally, even before you create your piece, you\u2019ll find some relevant communities on social channels like <a href=\"https:\/\/discord.com\/invite\/1stdibs\">Discord<\/a>, <a href=\"https:\/\/twitter.com\/1stDibsNFT\">Twitter<\/a>, Reddit and Telegram and start engaging meaningfully with other members.<\/p>\n\n\n\n<p>A strong and active NFT community benefits everyone in it, including collectors, investors and known and unknown artists. You can connect with buyers, profit from the advice and experiences of fellow NFT artists and offer your own two cents. Although you probably won\u2019t sell your NFTs directly in these forums, you\u2019ll get your name and your art out there, and that can lead to relationships and opportunities you wouldn\u2019t otherwise have access to.<\/p>\n\n\n\n<h2 class=\"has-text-align-left wp-block-heading\">3. Start Your Own NFT Art Collection<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.1stdibs.com\/nft\/profile\/vfcc\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/foam_or_stillness.-original-1024x1024.jpg\" alt=\"Foam, or stillness., 2022, by \u2026- ..-. -.-. -.-.\" class=\"wp-image-890\" srcset=\"https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/foam_or_stillness.-original-1024x1024.jpg 1024w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/foam_or_stillness.-original-300x300.jpg 300w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/foam_or_stillness.-original-150x150.jpg 150w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/foam_or_stillness.-original-768x768.jpg 768w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/foam_or_stillness.-original-933x933.jpg 933w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/foam_or_stillness.-original.jpg 1428w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><a href=\"https:\/\/www.1stdibs.com\/nft\/art\/foam-stillness\/id-n_cABoLyQ5mQ\/\"><em>Foam, or stillness.<\/em>, 2022, by \u2026- ..-. -.-. -.-.<\/a><\/figcaption><\/figure>\n\n\n\n<p>It\u2019s fun and easy to <a href=\"https:\/\/www.1stdibs.com\/the-mint\/how-to-buy-nfts\/\">buy NFTs<\/a>, and collecting the work of other cryptoartists is a great way to participate in the community and cultivate a buyer\u2019s mindset. It also adds to your trust factor: Once you\u2019re a \u201cplayer,\u201d you\u2019ve acquired pedigree.<\/p>\n\n\n\n<p>Many NFT investors pore over selling charts and trends to decide what they should purchase (or sell) next. Learning these skills can help you tap into the right markets and hone your messaging to attract buyers for your own art.<\/p>\n\n\n\n<p>Promote your NFT-art purchases on your website, social channels and where you bought the work. The artists will likely share your posts with their audience, getting your name out there and expanding your credibility. <\/p>\n\n\n\n<h2 class=\"has-text-align-left wp-block-heading\">4. Collaborate&nbsp;<\/h2>\n\n\n\n<p>Artistic collaborations help all the creators and organizations involved reach larger audiences. Pieces produced collaboratively tend to have stories that entice buyers.<\/p>\n\n\n\n<p>One way to team up is to create a project with someone whose art complements yours. Release a shared drop to your respective fan bases on social media and in your communities. You could also agree with another creator to promote each other&#8217;s work to your audiences in a sort of micro-influencer trade. <\/p>\n\n\n\n<p>NFT collectives are another great way to collaborate with different artists and expand your horizons, both as a creator and a promoter. Remember, web3 is expected to be driven by creators sharing information and entertainment. The more fluent you are in everything non-fungible, the more likely you are to find your niche in the new world.<\/p>\n\n\n\n<h2 class=\"has-text-align-left wp-block-heading\">5. Add Your Drop to NFTCalendar, and Notify the Press<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.1stdibs.com\/nft\/profile\/nftmb\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/marlene_burns-hybrid_70-original-1024x605.jpg\" alt=\"Hybrid #70, 2020, by Marlene Burns\" class=\"wp-image-886\" srcset=\"https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/marlene_burns-hybrid_70-original-1024x605.jpg 1024w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/marlene_burns-hybrid_70-original-300x177.jpg 300w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/marlene_burns-hybrid_70-original-768x454.jpg 768w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/marlene_burns-hybrid_70-original.jpg 1428w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><a href=\"https:\/\/www.1stdibs.com\/nft\/art\/hybrid-70\/id-n_kp4nhUyjsX\/\">Hybrid #70 by Marlene Burns<\/a><\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/nftcalendar.io\/\">NFTCalendar<\/a> is the first calendar in the NFT universe, and it\u2019s a valuable community resource. It\u2019s easy to add your token drop to it, and it\u2019s free. But it\u2019s probably not enough on its own to get you the traffic you\u2019re hoping for. <\/p>\n\n\n\n<p>To promote your drop as widely as possible, search out newsletters like <a href=\"https:\/\/nfthunters.com\/\">NFT Hunters<\/a>, which issues a rundown of promising NFT-art projects once or twice a week to its subscribers. Google \u201cSubmit NFT news\u201d to find publications and organizations that publish press releases related to NFT art. <a href=\"https:\/\/nftsguru.com\/sell-nfts\/nft-press-release-examples\/\">Write your own compelling press release<\/a>, and send it out. If you have any additional media contacts, get your release to them, too.<\/p>\n\n\n\n<h2 class=\"has-text-align-left wp-block-heading\">6. Promote with Teasers on Social Media<\/h2>\n\n\n\n<p>Most people are on social media, and social platforms are particularly effective for promoting NFT art \u2014 especially Discord, Twitter, <a href=\"https:\/\/www.instagram.com\/1stdibs\/\">Instagram<\/a> and Reddit. Meta, formerly <a href=\"https:\/\/www.facebook.com\/1stDibs\/\">Facebook<\/a>, sees NFTs as integral to the success of the burgeoning metaverse. <\/p>\n\n\n\n<p>Social media can help you reach new audiences, but go in with a light hand. If you make your posts engaging and specific, people are more apt to like and share them. But if you go on ad nauseam about your upcoming NFT release and not much else, they\u2019ll tune you out \u2014 and possibly hold it against you. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.1stdibs.com\/nft\/profile\/MCArtist\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/maryanne_chisholm-the_embrace-original-1024x1024.jpg\" alt=\"\" class=\"wp-image-889\" srcset=\"https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/maryanne_chisholm-the_embrace-original-1024x1024.jpg 1024w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/maryanne_chisholm-the_embrace-original-300x300.jpg 300w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/maryanne_chisholm-the_embrace-original-150x150.jpg 150w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/maryanne_chisholm-the_embrace-original-768x768.jpg 768w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/maryanne_chisholm-the_embrace-original-933x933.jpg 933w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/maryanne_chisholm-the_embrace-original.jpg 1428w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><a href=\"https:\/\/www.1stdibs.com\/nft\/art\/embrace\/id-n_iazjVDJa9F\/\"><em>The Embrace<\/em>, 2022, by Maryanne Chisholm<\/a><\/figcaption><\/figure>\n\n\n\n<p>Here are a few tips for promoting your NFT art on social media:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use hashtags like #nft, #nftart, #nftartist, #nfts, #nftcommunity, #cryptoart, #cryptoartist and #digitalart. Include a few in your profile description.<\/li><li>Share more than just images of your art and info about the drop. Explain your creative process, tell the story behind the work, or talk about your influences. This will help you generate deeper interest in your release.<\/li><li>Use good social media etiquette. Engage positively and meaningfully with other creators, and be yourself.&nbsp;<\/li><\/ul>\n\n\n\n<p>Since you\u2019ll ideally have plenty of time to drum up interest around an NFT release, create a series of teasers for your social media channels and other communities. Divulge a variety of details leading up to the drop, and include different views of the piece or photos of you creating art.&nbsp;<\/p>\n\n\n\n<p>Make clear in your teasers what it is you\u2019re promoting and what\u2019s in it for the buyer. If you\u2019re going to promote on a lot of channels, create a calendar to help you schedule teasers strategically and with the appropriate frequency for each channel.<\/p>\n\n\n\n<h2 class=\"has-text-align-left wp-block-heading\">7. Get Everyone You Know Excited for the Release<\/h2>\n\n\n\n<p>Ask your friends, family, coworkers and online pals to share your work and teasers on their social media channels. Make it easy for them with posts you\u2019ve designed to be highly shareable.<\/p>\n\n\n\n<h2 class=\"has-text-align-left wp-block-heading\">8. Concoct a Contest or Giveaway<\/h2>\n\n\n\n<p>Everyone loves to get something for free. If you want your audience to do something for you, such as like and share or sign up for your newsletter, offer them a chance to get something in return \u2014 ideally something they really want and will remember you by, like an original work on paper or a tote bag bearing your cryptoart.<\/p>\n\n\n\n<h2 class=\"has-text-align-left wp-block-heading\">9. Apply to Be a Guest on Reddit\u2019s \u201cAsk Me Anything\u201d<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.1stdibs.com\/nft\/profile\/Jeetkhagram\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/jeet_khagram-architecture_is_frozen_music-original-819x1024.jpg\" alt=\"Architecture is frozen music, 2022, by Jeet Khagram\" class=\"wp-image-892\" width=\"775\" height=\"969\" srcset=\"https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/jeet_khagram-architecture_is_frozen_music-original-819x1024.jpg 819w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/jeet_khagram-architecture_is_frozen_music-original-240x300.jpg 240w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/jeet_khagram-architecture_is_frozen_music-original-768x960.jpg 768w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/jeet_khagram-architecture_is_frozen_music-original-746x933.jpg 746w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/jeet_khagram-architecture_is_frozen_music-original.jpg 1142w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/a><figcaption><a href=\"https:\/\/www.1stdibs.com\/nft\/art\/architecture-frozen-music\/id-n_N2PocrFuyF\/\"><em>Architecture is frozen music<\/em>, 2022, by Jeet Khagram<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Also known as AMA, \u201c<a href=\"https:\/\/reddit.zendesk.com\/hc\/en-us\/articles\/115002427523--Ask-Me-Anything-series\">Ask Me Anything<\/a>\u201d is a series on Reddit where guests answer questions submitted by the Reddit community. It\u2019s a great forum for promoting your NFT art, especially if you have a few friends in the audience who ask the right questions. <\/p>\n\n\n\n<p>The benefit of doing an AMA interview is that you can get people to know, like and trust you \u2014 and remember you when your NFT drops. Even if no one asks you about it directly, find a way to weave your cryptoart into the answers you give.&nbsp;<\/p>\n\n\n\n<h2 class=\"has-text-align-left wp-block-heading\">10. Hire an Influencer<\/h2>\n\n\n\n<p>This isn\u2019t the easiest strategy to tackle right off the bat, since you may not know the major influencers in your online communities. They are often celebrities, but not every NFT influencer is a celebrity or has a million followers. You\u2019ll need to DYOR (do your own research) to discover who you should be targeting.<\/p>\n\n\n\n<p>The cost of hiring influencers depends on a lot of factors, including their reach and the type of promotion you want. If you\u2019ve got the funds and you think the results will be worth the investment, give it a shot. It\u2019s important to track the performance of any influencers you hire. If their promotions of your NFT art are working, you can choose to continue. If not, put your marketing money elsewhere.<\/p>\n\n\n\n<p>Aside from paid influencers, you may be able to get some likes or shares from people in your community who have reach but don\u2019t wield their influence (only) for money.&nbsp;<\/p>\n\n\n\n<h2 class=\"has-text-align-left wp-block-heading\">11. Try Paid Advertising<\/h2>\n\n\n\n<p>If you have a large NFT project you want to promote to a bigger audience, or if you have extra funds to spend on advertising, try paid ads along with the strategies described above. Paid advertising gets you in front of audiences on your social media platforms of choice. But make sure your ads have a very clear call to action, such as signing up for an email list or entering a contest for a free item with your NFT art emblazoned on it.&nbsp;<\/p>\n\n\n\n<p>Promoting NFT art isn\u2019t much different from promoting a gallery show or an online art sale. Know your audience and engage with it authentically, and you may be richly rewarded on auction day.<\/p>\n\n\n<div class=\"interstitial-banner interstitial-banner--collection\">\n    <div class=\"container\">\n        <div class=\"interstitial-collection-banner\">\n            <a href=\"https:\/\/www.1stdibs.com\/nft-collections\/market\/\" target=\"_blank\" rel=\"noopener\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"803\" src=\"https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/john_perez-saint_michaels_incantations-original.jpg\" class=\"attachment-full-width size-full-width\" alt=\"\" srcset=\"https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/john_perez-saint_michaels_incantations-original.jpg 802w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/john_perez-saint_michaels_incantations-original-300x300.jpg 300w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/john_perez-saint_michaels_incantations-original-150x150.jpg 150w, https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/john_perez-saint_michaels_incantations-original-768x769.jpg 768w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/>            <\/a>\n        <\/div>\n        <div class=\"interstitial-collection-text\">\n            <a href=\"https:\/\/www.1stdibs.com\/nft-collections\/market\/\" target=\"_blank\" rel=\"noopener\">\n                <div class=\"interstitial-heading serif-title\">Discover More NFTs on 1stDibs<\/div>\n                                <a class=\"feature-banner-button button\" href=\"https:\/\/www.1stdibs.com\/nft-collections\/market\/\">\n                    <span>View Now<\/span>\n                <\/a>\n\n            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<!--\n\n<div class=\"interstitial-banner interstitial-banner-collection interstitial-container\">\n  <div class=\"interstitial-content\">\n    <div class=\"interstitial-background-image\">\n      <img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"300\" src=\"https:\/\/www.1stdibs.com\/the-mint\/wp-content\/uploads\/2022\/08\/john_perez-saint_michaels_incantations-original-802x300.jpg\" class=\"attachment-interstitial size-interstitial\" alt=\"\" \/>    <\/div>\n    <div class=\"container interstitial-text\">\n      <a class=\"interstitial-link-around-text\" href=\"https:\/\/www.1stdibs.com\/nft-collections\/market\/\" target=\"_blank\" rel=\"noopener\">\n        <div class=\"interstitial-heading\">Discover More NFTs on 1stDibs<\/div>\n        <div class=\"interstitial-subheading\"><\/div>\n      <\/a>\n      <a class=\"button\" href=\"https:\/\/www.1stdibs.com\/nft-collections\/market\/\" target=\"_blank\" rel=\"noopener\">\n        <span>View Now<\/span>\n      <\/a>\n    <\/div>\n  <\/div>\n<\/div> -->\n","protected":false},"excerpt":{"rendered":"<p>In the world of NFTs, it\u2019s not true that if you build it, they will come. NFT art, and the exorbitant prices certain pieces have fetched, have made headlines in recent years, leading some artists to believe they can make a killing selling their NFT artwork. The truth is, the majority of NFT artworks \u2014 [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[90],"tags":[290,92,302,289,297,146,288,145,294,301,293,296,291,292,66,295,299,298,300],"class_list":["post-840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-need-to-know","tag-290","tag-artist","tag-ask-me-anything","tag-bad-oats","tag-collaboration","tag-crypto","tag-david-lopez-ponce","tag-how-to","tag-influencer","tag-instagram","tag-jeet-khagram","tag-marketing","tag-marlene-burns","tag-maryanne-chisholm","tag-nft","tag-promote","tag-reddit","tag-social-media","tag-twitter"],"acf":{"secondary_featured_image":false,"width":false,"post_format":"article","subtitle":"Here are 11 ingenious methods NFT artists use to expand their audiences and sales.","contributors":{"hide_byline":false,"columnist":[{"ID":601,"post_author":"2","post_date":"2022-04-15 21:32:58","post_date_gmt":"2022-04-15 21:32:58","post_content":"<!-- wp:paragraph {\"placeholder\":\"Add Bio...\"} -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"1stDibs Editors","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"1stdibs-editors","to_ping":"","pinged":"","post_modified":"2022-08-23 22:57:10","post_modified_gmt":"2022-08-24 02:57:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.1stdibs.com\/the-mint\/?post_type=contributors&#038;p=601","menu_order":0,"post_type":"contributors","post_mime_type":"","comment_count":"0","filter":"raw"}],"photographer":"","custom_byline":false},"related_items":false,"interstitial_banners":[{"acf_fc_layout":"collection","interstitial_banner_shortcode":"nft-marketplace","interstitial_banner_background_image":895,"interstitial_banner_heading":"Discover More NFTs on 1stDibs","interstitial_banner_subheading":"","interstitial_banner_button_text":"View Now","interstitial_banner_button_url":"https:\/\/www.1stdibs.com\/nft-collections\/market\/"}],"title":"","text":""},"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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