Is Panerai better than Rolex?

Depending on what kind of watch you're looking for, one may be better than the other. For instance, if you want a highly functional sport watch, some of Rolex's models may be better for you. That said, the brands' watches are very similar quality-wise. The main difference is their appearances: While Rolex designs more traditional timepieces, Panerai is more contemporary and bold.