Why is Van Cleef and Arpels so popular?

Van Cleef & Arpels is popular because it has been focused on technical virtuosity, craftsmanship and artistry since the brand's early days. Rather than create earrings, bracelets, necklaces and other adornments primarily for the aim of displaying of wealth and opulence, Van Cleef & Arpels sought to produce jewelry that projected the wearer's taste and style. One of the world's foremost jewelry houses, Van Cleef has also gained very prominent fans over the years, which definitely contributes to its popularity. The house's clients have included the Duchess of Windsor, Marlene Dietrich and Jacqueline Onassis. British royals, whom have long been influencers when it comes to jewelry and fashion, are among the world's countless devotees of Van Cleef's Alhambra collection. In the aughts, Reese Witherspoon was routinely photographed in her onyx Alhambra necklace. Sharon Stone and Mariah Carey were also seen sporting pieces from the collection. Find Van Cleef & Arpels jewelry on 1stDibs.