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Walter Hoyle
Walter Hoyle Shell Guide to Monmouthshire advertising poster Modern British Art

1950s

About the Item

Walter Hoyle (1922-2000) Shell Guide to Monmouthshire Original poster for Shell c. 1950s 76x51cm Shell commissioned a series of posters to go with their County Guide books, and they commissioned paintings by the leading artists of the day. Hoyle trained at Beckenham School of Art and the Royal College of Art. At the latter he was strongly influenced by Edward Bawden, one of Britain’s greatest linocut printers. Bawden had been commissioned by the 1951 Festival of Britain to produce a mural for the South Bank, and chose Hoyle to assist on account of his great talent. Hoyle moved to Great Bardfield in Essex, becoming a part of the Great Bardfield group of artists of whom in the post war era probably Bawden and Kenneth Rowntree are the most famous. (If he had not died whilst on active service as a war artist, off Iceland in an air-sea rescue, Eric Ravilious would have had this accolade.) Diverse in style, they created figurative work – in stark contrast to the abstract work of the St Ives artists at the opposite end of the country. The Fry Art Gallery in Saffron Walden was established to celebrate the works of the Great Bardfield group. Hoyle taught at St Martin’s School of Art from 1951-60, Central School of Arts and Crafts from 1960-64, and Cambridge School of Art from 1964-1985 during which time he launched Cambridge Print Editions. His work is in the collections of the Tate Gallery, Victoria & Albert Museum, The British Museum, Kettle’s Yard and the Fry Art Gallery. The Royal West of England Academy hold a large oil painting of Trinity College Cambridge. Commercial commissions came from Shell, the BBC, the Post Office, the Folio Society, Christies Contemporary Art and Editions Electo. He wrote the book “To Sicily with Edward Bawden.”
  • Creator:
    Walter Hoyle (1922 - 2000, British)
  • Creation Year:
    1950s
  • Dimensions:
    Height: 29.93 in (76 cm)Width: 20.08 in (51 cm)Depth: 0.04 in (1 mm)
  • Medium:
  • Movement & Style:
  • Period:
  • Condition:
    Short edge tears which are hidden by mount/mat; some age toning. Metal hanger removed to allow matting. See photograph for more information.
  • Gallery Location:
    London, GB
  • Reference Number:
    1stDibs: LU79534514752
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