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Leonetto Cappiello1916 Original Leonetto Cappiello's poster - Je ne fume que le Nil1916
1916
About the Item
Leonetto Cappiello's original "Je ne fume que le Nil" poster, created in 1916 and printed by Vercasson in Paris, for Papier à Cigarettes Joseph Bardou & Fils, is a work of undeniable visual power that has become emblematic in the world of advertising.
The central element of the poster is a majestic elephant. This imposing elephant, with its characteristic trunk and majestic stance, occupies a central place in the composition, immediately capturing the viewer's gaze.
The limited color palette, with contrasting hues, and the simplicity of the composition highlight Cappiello's ingenuity in communicating complex messages with simple yet impactful visual means.
The original "Je ne fume que le Nil" poster embodies the successful fusion of visual art and advertising. It underscores Cappiello's creative genius for creating iconic images that continue to resonate with audiences across the decades. This poster remains a timeless example of how graphic design can influence brand perception and captivate public attention.
Advertising - Tobacco
Joseph Bardou & Fils
Vercasson à Paris
- Creator:Leonetto Cappiello (1875 - 1942, French)
- Creation Year:1916
- Dimensions:Height: 47.25 in (120 cm)Width: 63 in (160 cm)
- Medium:
- Period:
- Condition:Good condition, restored tears, dirt, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792212895012
Leonetto Cappiello
Leonetto Cappiello was born in 1875 in Livorno, Italy, but took on the nationality of French in 1930. He first achieved fame as a caricaturist, then by inventing the modern poster and creating the first brand logos, including the green devil for Maurin Quina. A self-taught artist, he created his first paintings in 1886. In November of 1900, he signed his first contract with the publisher P. Vercasson, for whom he produced posters from 1902 to 1913. After World War I he joined the publisher Devambez, for whom he worked until 1936. In 1922, his poster sketches were exhibited at the Venice Biennial and the French Institut in New York. In 1928 his “Self Portrait” was ordered by the Uffizi Gallery in Florence, Italy. In 1936 he participated in the Milan Triennial and the Exhibition of the French Poster in Prague. After his death in 1942, Cappiello’s work was the subject of retrospectives at the Museum of Decorative Arts in Paris in 1947, the House of Culture in Livorno, Italy, in 1960 and the Grand Palais in Paris in 1981.
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- ShippingRetrieving quote...Ships From: PARIS, France
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