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Leonetto CappielloOriginal Vintage Drink Advertising Poster Campari Milano Cappiello Alcohol Italy1920s
1920s
About the Item
Original vintage drink advertising poster by the renowned poster artist Leonetto Cappiello (1875-1942) for the Italian alcoholic aperitif drink "Campari" Davide Campari & Co. Milano. Great design featuring a mirror image of a red devil clown character dressed in a red and white polka dot outfit and holding a bottle of Campari Bitter on one side with his other hand pointing up, reflected in white and grey on the other side holding a bottle of Campari Cordial against their shadow as a silhouette of a leaf on a blue background, the stylised title in bold yellow lettering above and rest of the text below. Very large size. Good condition, large restored tears, small restored paper losses on edges, restored folds, ink stamp on bottom right corner, minor staining, 4 sheet poster backed on linen.
- Creator:Leonetto Cappiello (1875 - 1942, French)
- Creation Year:1920s
- Dimensions:Height: 106.3 in (270 cm)Width: 78.75 in (200 cm)
- Medium:
- Period:
- Condition:Good condition, large restored tears, small restored paper losses on edges, restored folds, ink stamp on bottom right corner, minor staining, 4 sheet poster backed on linen.
- Gallery Location:London, GB
- Reference Number:1stDibs: LU43611891872
Leonetto Cappiello
Leonetto Cappiello was born in 1875 in Livorno, Italy, but took on the nationality of French in 1930. He first achieved fame as a caricaturist, then by inventing the modern poster and creating the first brand logos, including the green devil for Maurin Quina. A self-taught artist, he created his first paintings in 1886. In November of 1900, he signed his first contract with the publisher P. Vercasson, for whom he produced posters from 1902 to 1913. After World War I he joined the publisher Devambez, for whom he worked until 1936. In 1922, his poster sketches were exhibited at the Venice Biennial and the French Institut in New York. In 1928 his “Self Portrait” was ordered by the Uffizi Gallery in Florence, Italy. In 1936 he participated in the Milan Triennial and the Exhibition of the French Poster in Prague. After his death in 1942, Cappiello’s work was the subject of retrospectives at the Museum of Decorative Arts in Paris in 1947, the House of Culture in Livorno, Italy, in 1960 and the Grand Palais in Paris in 1981.
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Associations
LAPADA - The Association of Arts & Antiques Dealers
- ShippingRetrieving quote...Ships From: London, United Kingdom
- Return PolicyA return for this item may be initiated within 3 days of delivery.
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