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Roger de ValerioOriginal Vintage Travel Advertising Poster Deauville National French Railways1935
1935
About the Item
Original vintage travel advertising poster published by the Chemins de Fer de l'Etat / National French Railways to promote tourism to the holiday seaside resort town of Deauville in the Calvados department of Normandy on the Cote Fleurie / Flowery Coast. Stunning aerial illustration by Roger de Valerio (1886-1951) depicting horse racing at the hippodrome with trees in the fields, formal gardens, chateau manor houses and churches, planes flying over the aerodrome airport, yachts in the harbour and trains at the railway station, holidaymakers sunbathing and children playing on the sandy beach dotted with sun umbrellas and beach huts and people swimming in the sea with a ferry and sailing boat on the blue water, the title text in stylised lettering casting a shadow at the top with the word Etat linked three times in green above and Chemins de Fer de l'Etat on a train carriage below. Printed by Devambez, Paris. Good condition, tears, paper loss in the bottom left corner.
- Creator:Roger de Valerio (1886 - 1951, French)
- Creation Year:1935
- Dimensions:Height: 39.77 in (101 cm)Width: 24.81 in (63 cm)
- Medium:
- Period:
- Condition:Good condition, tears, paper loss in the bottom left corner.
- Gallery Location:London, GB
- Reference Number:1stDibs: LU43610177402
Roger de Valerio
Roger de Valerio, whose real name Roger Laviron was a French designer, poster designer and painter who is more particularly known for his advertising posters. De Valerio studied architecture at the School of Fine Arts in Paris. From 1911–14, he worked as artistic director for the newspaper Le Matin. From 1917–24, he joined the music publisher Salabert for which he produced more than 2,000 covers. In 1926, he was an artistic advisor at Devambez for whom he produced some superb posters, then in 1932, he took over the management of the newspaper Le Rire. From 1936–40, he was an associate director of Perceval editions. In 1933, he taught at the technical school of publicity. In 1940, he decided to retire to Belle-Île-en-Mer to devote himself to painting, then to the illustration of books. He produced 19 engravings for Alfred Jarry's Surmâle. In 1951, he illustrated The Lion and the Hen by Sacha Guitry in the edition of Raoul Solar.
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Associations
LAPADA - The Association of Arts & Antiques Dealers
- ShippingRetrieving quote...Ships From: London, United Kingdom
- Return PolicyA return for this item may be initiated within 3 days of delivery.
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