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William Curtis
Plate 1838. Cycad

1787

About the Item

This piece would pair well with "Plate 1851. Cycad." by William Curtis which is also listed. WILLIAM CURTIS. The Botanical Magazine. Engravings with original hand-color. 9.5” x 5.75” Unframed. London, 1787. The long rich story of The Botanical Magazine, which was launched by its founder, William Curtis in 1787, deserves a special place in the history of botanical illustration. Curtis, born in Hampshire England in 1746, showed signs even as a schoolboy of a compulsive interest in natural history that was to dominate his adult life. He trained as an apothecary, but had no inclination for the profession. While employed as a demonstrator of botanical plants at the Chelsea Physic Garden in London, he embarked on a folio intending to depict all of the plants growing within a ten-mile radius of London. This Flora was an ambitious but doomed enterprise. In 1787 Curtis began the publication of The Botanical Magazine: or Flower Garden Displayed. This horticultural periodical was designed to popularize and encourage the cultivation of new and rare wild plants in English gardens. He hoped to recoup the financial losses he had suffered with the Flora. The magazine was a small format periodical, which was published at monthly intervals and sold by subscription. Each installment featured three carefully hand colored copper plate engravings along with accompanying text on the cultivation and origins of the plants. It was an instant success. Curtis always said that the Flora brought him praise but The Botanical Magazine brought him pudding. The reputation of Curtis' magazine rests on the beauty and accuracy of the fine botanical illustrations. It became very important for introducing newly arrived and exotic species from around the world. The pursuit of new plants reached frenzy during the 19th century as discoveries were made around the world and expeditions were commissioned to gain new information about colonial treasures. It continued to thrive and play an important role throughout the 19th century. The illustrations were still hand colored up to 1948 when color printing was adopted. In 1984 it was renamed The Kew Magazine and continues to this day.
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