Stanislav V'Soske Palatial Abstract Wool Area Rug, Yellow, Pink, Green, Red 1970

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Stanislav V'Soske Palatial Abstract Wool Area Rug, Yellow, Pink, Green, Red 1970

About the Item

Stanislav V'Soske palatial sized abstract area rug, 1970s Wool. Hand-tufted. Manufactured by V'Soske Inc, USA. Underside with V'Soske label. Measures: 191" H x 119" W. Provenance: Private Collection, Los Angeles. Stanislav V'Soske (1899–1983) was an American carpet designer and manufacturer, co-founder of V'Soske Inc. V’Soske Inc., a bespoke carpet company, was established by V'Soske in the mid-1920s. A trained portrait painter, he became interested in rug manufacturing in the early 1920s, and subsequently founded the world-class carpet company. Being constrained by dated manufacturing techniques and materials, Stanislav “Stan” V’Soske, along with his brothers, Bronyck and Aloyzy, invented the modern hand-tufting technique of rug making, methods to vary the surface and heights of carpeting in tufted, incised or modeled patterns, as well as materials used to make their rugs. Successfully creating an alternative to the traditional loop pile method, Mr. V'Soske perfected a way to tuft through a strong cotton base, creating a needle that could provide various pile heights and densities. This innovation made possible versatility in the interpretation of design and a custom capability that has been unchallenged ever since. From its inception in 1924, V’Soske has been committed to the understanding that the rug is a vital component of space and an extension of the architects’ design philosophy. In 1940 the Museum of Modern Art. New York approached Stanislav V'Soske to collaborate with a group of ten artists on eleven designs V'Soske completed the Collection in 1942 and the Museum offered the Collection in a showing at The Museum Of Modern Art. The show was called "New Rugs By American Artists" and aroused much interest especially among artists and designers. It became part of a traveling show, throughout the United States and Canada, conducted by The Museum Of Modern Art. Two of the rugs, Stuart Davis' "Flying Carpet" and Arshile Gorky's "Bull In The Sun" are now a part of the Museum's permanent collection. The Collection is as important today as when it was first presented and adjudged by American critics as "Fifty years ahead of it time." V'Soske was also included in the important 1950 MoMA " " exhibition (see images). V'Soske's carpets are held in collections and exhibits at the Museum of Modern Art, Cooper Hewitt, Smithsonian Design Museum, and formerly the White House. In 1979, Ellen Hertzmark and Roger McDonald were appointed as V'Soske Inc. Directors of Design. Hertzmark and McDonald's long tenure documents a profoundly important "design" rebellion in hand-tufted wool and silk against 1970s minimalism (exemplified by the hegemony of gray industrial wall-to-wall carpeting), and the transition to decidedly more exuberant postmodernism. V'Soske gave architects the opportunity to express their philosophies with color, pattern, and texture. During the mid 1970s, architecture was in a period of transition as the post-war promise of a new utopia led to built environments that abandoned content and history. Robert Ventori and Denise Scott Brown eloquently addressed those issues in their landmark treatise Complexity and Contradiction in Architecture, in which they stated: “When circumstances defy order, order should bend or break: anomalies and uncertainties give validity to architect”. Roger McDonald and Ellen Hertzmark, V’Soske’s Directors of Design and marketing recognized this ideological transition and embarked on creating a collaborative collection of rugs with the leading and emerging architects from 1979-1993. Each handmade rug became the architects philosophical canvas and provided the opportunity to innovate and explore new methods of fabrication. In 1989, the AIA recognized the company with an Institute Honor Award for its collaboration with architects and, in 2012, New York’s Center for Architecture exhibited V’Soske’s work in a retrospective entitled “Architecture in Transition, 1979-1993.”

Dimensions:
Width: 191 in (485.14 cm)Length: 119 in (302.26 cm)
Style:
Mid-Century Modern (Of the Period)
Materials and Techniques:
Wool
Place of Origin:
United States
Period:
Mid-20th Century
Date of Manufacture:
1979
Condition:
Wear consistent with age and use. Good vintage condition. We just had this piece deep cleaned. Minor age appropriate wear. No major condition issues apparent at this time. Rug remains quite vibrant.
Seller Location:
Brooklyn, NY
Reference Number:
1stDibs: LU4190326502802