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Italian Medical Futurist Sketch of a Poster of a Campaing to Fight Tuberculosis

About the Item

Sketch for a Futurist poster, 1930s, "National Campaign against tuberculosis," made using a mixed technique of pastel and watercolor for the Italian National Campaign to fight tuberculosis and inform people about the prevention of this illness. Measures cm 52 x 37 - inches 20.49 x 14.58. The Italian Federation against tuberculosis was born in 1922 to connect 28 provincial societies against tuberculosis, but just from 1931 it began a real and intense campaign for prevent it and for fund raising about tuberculosis. It was sold also a particular stamp, together with some information to prevent this sickness. The sketch closely represents the style typical of the period, such as Fortunato Depero (1892-1960), painter, sculptor and advertising. Futurism, with the abolition of the barriers between the everyday and creativity, and also with the conviction of operating in society of large numbers, in which mass communication was necessary, in itself has a real attitude toward advertising. Even Depero, with the manifesto The Futurism and the art of advertising (1931), claimed not to see any difference between his work as a painter and that of advertising. Shipping is insured by Lloyd's London.

Similar to:

Fortunato Depero (Artist)

Dimensions:

Height: 14.58 in (37.04 cm)Width: 20.49 in (52.05 cm)Depth: 1 in (2.54 cm)

Materials and Techniques:

Paper

Place of Origin:

Italy

Period:

1930-1939

Date of Manufacture:

1930s