Why is buying a Rolex a good investment?

Buying a Rolex may or may not be a good investment. Whether or not this kind of purchase meets the financial goal of a given investor or collector will depend upon a range of factors such as the rarity of the watch, its condition and more. While a study of luxury investments in 2019 found that jewelry was among the worst-performing collectibles (luxury handbags had the highest returns), experts have reported that jewelry’s status as an investment is improving.

While the rise in popularity of vintage Rolex watches is of no surprise to aficionados, collectors and industry experts, when it comes to contemporary luxury wristwatches, Rolex is also often the first brand that springs to mind. Not only is the company revered for its precision timekeeping and impeccable craftsmanship, but its name was designed to be memorable.

The demand for Rolex watches has soared in recent years. This has led to wait lists at authorized Rolex dealers extending as long as several years for new versions of popular models, like the Daytona and the Submariner. While the enthusiasm for Rolex that is shared by celebrities and prominent influencers has kept the brand in the spotlight, its work has long been celebrated all over the world. The main reasons for the brand’s success are its commitment to precision and unflagging pursuit of innovation.

Determining the value of any collectible depends upon a variety of aspects. Because Rolex is so well-known for its innovation and legacy of craftsmanship, this can have a positive effect on the long-term value of its jewelry.

Jewelry industry professionals advise that investment-worthy high-quality vintage jewelry should include its maker’s hallmarks. (Genuine Rolex watches have their serial and model numbers deeply engraved into the metal between the lugs attaching the band to the body — whereas fakes often just have them etched on with acid.)

At 1stDibs, we believe in buying what you love. Our shopping experience enables discovery and learning, whether you are a seasoned connoisseur or just beginning your collection. Buyers should keep in mind that the value of any investment is subject to fluctuation, and any investment decisions should be made according to the guidance of a financial advisor.

Find a helpful Rolex buying guide and a collection of vintage Rolex watches today on 1stDibs.