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Moschino for sale on 1stDibs
The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Moschino clothing on 1stDibs.
Finding the Right day-dresses for You
Luxurious and versatile, designer day dresses are as well suited to tea at an upscale hotel as they are to your next garden or rooftop party.
Today’s featherlight unisex day dresses — as well as the vibrant vintage day dresses of the 1950s and ’60s — look quite different from the heavy, fabric-rich de rigueur garments of the Victorian era. In the late 19th century, a woman of a certain standing might have multiple dresses to wear throughout the day: specifically, one or two for the daytime and one for the evening. For example, a long-sleeve silk dress with a prominently flared back and a round collar of gold beaded lace that hugs the neck would be suitable for stepping out during the day, while a velvet gown trimmed in silk embroidery but overall comparatively informal in appearance would be worn for afternoon tea at home. At night, a silk velvet evening dress could feature natural world motifs such as butterflies (a characteristic of Art Nouveau design) and have short sleeves adorned with lace and ruffles and a scooped neckline — the perfect attire for the theater.
During the 1920s, after all the chores were done, a woman would change from her housework clothing into a more fashionable day dress to run her errands or socialize. Some 1920s day dresses were brightly colored and featured bold patterns — a cotton dress with a dazzling floral print, perhaps, or, in the case of the more venturesome Art Deco apparel sold in high-end couture fashion boutiques of the era, semi-sheer silk garments embellished with three-dimensional beadwork or rich metallic gold lamé.
Today, a closet full of casual vintage day dresses is a must-have. Whether you opt for black, crimson or beige, day dresses bring an element of glamour to your next appointment, and in the summer, who doesn’t love a wonderfully simple, lightweight day dress cut in cotton and linen?
Because different fashion designers of every decade have offered their own take on the widely loved day dress, you’ll be able to find a variety of vintage and designer day dresses on 1stDibs. Search by creator to find enduring designs by the likes of Emilio Pucci, Pierre Cardin, Yves Saint Laurent and Christian Dior, or browse by period to uncover a scintillating collection of cotton and satin patterned dresses of the 1950s and ’60s.