William Moorcroft Decorative Objects
British, 1872-1945
William Moorcroft (1872–1945), the founder of the celebrated British art-pottery company that shares his last name, was both an aesthete and a technical innovator. Along with William de Morgan, he is regarded as one of the greatest ceramists of the Arts and Crafts movement, yet Moorcroft’s singular style is heavily inflected with the lush naturalism of the Art Nouveau school of art and design.
The son of a decorative pottery painter, Moorcroft was born in Staffordshire, the center of English ceramics-making, studied at the Wedgwood Institute and in 1897 joined the local pottery manufacturer James Macintyre & Co. as a designer. After a year, he was put in charge of the company’s art-pottery studio, and there he developed a new style of wares named “Florian,” made with a technique called tube-lining, or slip-trailing. In this method, decorative motifs are outlined with a thin, raised border produced by piping a thread of clay onto the body of a vessel — much like squeezing toothpaste from a tube.
Moorcroft, who took the unusual step of signing his ceramics, would go on to win numerous international awards. In 1913, backed by the London department store Liberty & Co., he left Macintyre to open his own workshop. Queen Mary, wife of King George V, gave Moorcroft her Royal Warrant in 1928. Shortly before he died in 1945, his son, Walter Moorcroft (1917–2002), took over as head of the firm. The pottery company is still in business in Staffordshire, with a design department headed by Rachel Bishop.
William Moorcroft’s ceramics are noted for their colorful, ebullient (and often slightly surreal) decorations depicting stylized natural forms — flowers, toadstools, fruit (pomegranate is a favorite among collectors), insects and landscapes. Most Moorcroft wares are finished with a glossy overglaze. Blue-and-white and pastel shades were generally used as underglazes on early Moorcroft pieces, and he later developed a rich, ruddy background glaze he called “flambé.”
Moorcroft art pottery has a rich, warm and inviting look — a comforting aesthetic that explains their enduring appeal.
Find antique and vintage William Moorcroft pottery, vases, serveware and more on 1stDibs.
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Creator: William Moorcroft
William Moorcroft Vase
By William Moorcroft
Located in Chipping Campden, GB
5474
A Large and Early William Moorcroft Footed Vase decorated in the Pomegranate design on a Scarce Caledon Green Ground.
Typical Crazing and a minute nick to the footrim
Circa 1912...
Category
1910s Vintage William Moorcroft Decorative Objects
Materials
Earthenware
William Moorcroft Two Handled Vase
By William Moorcroft
Located in Chipping Campden, GB
5270
William Moorcroft Two Handled Bowl decorated to the interior and exterior with the Pomegranate design on an Ochre Ground
Circa 1910
17cm high...
Category
Early 20th Century British Art Nouveau William Moorcroft Decorative Objects
Materials
Earthenware
ART NOUVEAU MOORCROFT Florian Ware silver rim bowl
By William Moorcroft
Located in Richmond Hill, ON
William Moorcroft Florian ware silver rim bowl. Green style.
Large bowl.
Size: 7.8 diameter
Condition:All over crazing and hairlines to base
Category
Early 1900s English Art Nouveau Antique William Moorcroft Decorative Objects
Materials
Ceramic
Signed William Moorcroft Pomegranate Cobalt Wisteria Art Pottery Vase Circa 1950
By William Moorcroft
Located in Hamilton, Ontario
This large size and lovely vase beautifully decorated in 'Wisteria' pattern art pottery vase was done by the Moorcroft Pottery company of England in circa 1950 using their fine tube ...
Category
Mid-20th Century English William Moorcroft Decorative Objects
Materials
Pottery
William Moorcroft for Moorcroft Pottery ‘MOONLIT BLUE’ large BOWL, circa 1925
By William Moorcroft
Located in Richmond Hill, ON
A Superb William Moorcroft Pottery Moonlit Blue Tree Landscape pattern Shallow Bowl.
The delightful bowl has mid-blue tube-lined trees with brown highlights over a graduated cobalt b...
Category
1920s English Art Deco Vintage William Moorcroft Decorative Objects
Materials
Pottery
William Moorcroft Vase
By William Moorcroft
Located in Chipping Campden, GB
5458
William Moorcroft, a Large, Impressive, yet understated Vase decorated with 5 “Big Poppies” in a Rich Flambe Glaze
31cm high, 20 cm wide
Circa 1925
Category
Early 20th Century William Moorcroft Decorative Objects
Materials
Earthenware
Circa 1940 William Moorcroft Leaf and Berry Cobalt Art Pottery Vase England
By William Moorcroft
Located in Hamilton, Ontario
This beautiful art pottery vase was done by the Moorcroft Pottery company of England in circa 1940 using their signature deep cobalt blue ground and done in the 'Leaf and Berry' patt...
Category
Mid-20th Century English Art Deco William Moorcroft Decorative Objects
Materials
Pottery
William Moorcroft Clematis Cobalt Art Pottery Vase Circa 1940 England
By William Moorcroft
Located in Hamilton, Ontario
This beautiful art pottery vase was done by the Moorcroft Pottery company of England in circa 1940 using their signature deep cobalt blue ground and done in the 'Clematis' pattern.
D...
Category
Mid-20th Century English Art Deco William Moorcroft Decorative Objects
Materials
Pottery
Art Nouveau style MOORCROFT PURIRI Tree pattern by Philip Gibson lidded pot.
By William Moorcroft
Located in Richmond Hill, ON
MOORCROFT Art Pottery PURIRI Tree pattern by Philip Gibson designer-lidded pot. Dated 2004. BOXED.
A Moorcroft pottery biscuit barrel and cover in the Puriri Tree pattern, of should...
Category
Early 2000s English Art Nouveau William Moorcroft Decorative Objects
Materials
Ceramic
MOORCROFT HARTGRING pattern twin handled vase. Emma BOOSONS design.
By William Moorcroft
Located in Richmond Hill, ON
MOORCROFT Art Pottery HARTGRING pattern twin-handled vase. Emma BOOSONS design. 2002
Marvelous Emma Bossons for Moorcroft ‘Hartgring’ twin-handled vase with tube-lined decorated wit...
Category
Early 2000s English Arts and Crafts William Moorcroft Decorative Objects
Materials
Ceramic
Large William Moorcroft Wisteria Plum Vase, c1935
By William Moorcroft
Located in Tunbridge Wells, GB
Large William Moorcroft Wisteria Plum Vase, c1935
Additional Information:
Heading : Large William Moorcroft pottery vase
Date : c1935
Origin : Burslem, Engl...
Category
20th Century English William Moorcroft Decorative Objects
Materials
Pottery
25th Anniversary MOORCROFT Club Flames of the Phoenix by Rachel Bishop Vase
By William Moorcroft
Located in Richmond Hill, ON
MOORCROFT Art Pottery FLAMES of the PHOENIX pattern by Rachel Bishop. Shape s 99/8. Dated 2008.BOXED.
A Flames of the Phoenix pattern vase of compressed ovoid form with tall collar ...
Category
Early 2000s English Arts and Crafts William Moorcroft Decorative Objects
Materials
Ceramic
Art Nouveau style MOORCROFT vase by Sally Tuffin and painted by Sharon Austin.
By William Moorcroft
Located in Richmond Hill, ON
MARVELOUS Moorcroft pottery vase designed by Sally Tuffin painted by Sharon Austin, circa 1990, size 364/8, in the 'Red Tulip' pattern, of baluster form with tube-lined decoration, t...
Category
1990s English Art Nouveau William Moorcroft Decorative Objects
Materials
Ceramic
Moorcroft Pottery Large Flambe Orchid Ginger Jar, c1955
By William Moorcroft
Located in Tunbridge Wells, GB
Moorcroft Pottery Large Flambe Orchid Ginger Jar, c1955
Additional Information:
Heading : Moorcroft Pottery Large Flambe Orchid Ginger Jar
Date : c1955
Origin : Burslem, Staffordsh...
Category
20th Century English William Moorcroft Decorative Objects
Materials
Pottery
William Moorcroft Vase
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft For James McIntyre, A Florian Vase decorated with an Early Hazeldene Design
10cm high, 11.5cm wide.
Category
Early 20th Century William Moorcroft Decorative Objects
Materials
Earthenware
Rare Moorcroft Banded Flambe Jug, circa 1930
By William Moorcroft
Located in Tunbridge Wells, GB
Rare Moorcroft Banded Flambe Jug, circa 1930
Additional Information:
Date: c1930
Origin: Burslem, England
Marks: Blue Moorcroft and WM signature on base, Impressed Moorcroft
S...
Category
20th Century English William Moorcroft Decorative Objects
Materials
Pottery
William Moorcroft Salt Glaze Anemone Vase, circa 1938
By William Moorcroft
Located in Tunbridge Wells, GB
William Moorcroft Salt Glaze Anemone Vase, circa 1938
Additional Information:
Date: 1935-40
Origin: Burslem, England
Bowl Features: Baluster form w...
Category
20th Century English William Moorcroft Decorative Objects
Materials
Pottery
William Moorcroft Vase in the Cornflower Design, circa 1920s
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft Vase in the Cornflower design Circa 1920s
Dimensions: 12cm high
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20th Century William Moorcroft Decorative Objects
Materials
Ceramic
Moorcroft Pomegranate Design Bowl
By William Moorcroft
Located in East Geelong, VIC
This Moorcroft bowl is decorated with the "Pomegranate" design on a mottled green ground. This pattern was introduced in 1910 and became Moorcroft's most successful design, continuin...
Category
1920s English Arts and Crafts Vintage William Moorcroft Decorative Objects
Materials
Earthenware
William Moorcroft Vase, 1920s
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft vase decorated with Wisteria design in a Flambe glaze 1920s
Dimensions: 24.5cm high
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20th Century William Moorcroft Decorative Objects
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Ceramic
William Moorcroft Vase, circa 1905
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft vase in the Hazeldene design for Liberty and Company Circa 1905
Dimensions: 15.5cm high
Complimentary Insured Postage
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Category
20th Century William Moorcroft Decorative Objects
Materials
Ceramic
William Moorcroft Vase, circa 1925
By William Moorcroft
Located in Chipping Campden, GB
Dainty William Moorcroft vase decorated in the Eventide Design
Dimensions: 8.5cm high, 7.5cm wide
Circa 1925
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20th Century William Moorcroft Decorative Objects
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Ceramic
William Moorcroft Vase in the "Cornflower" Design, circa 1920s
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft vase in the "cornflower" design C1920s
Dimensions: 13cm high, 14cm wide
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20th Century William Moorcroft Decorative Objects
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Ceramic
William Moorcroft Vase
By William Moorcroft
Located in Chipping Campden, GB
5363
Exceptional Example of a William Moorcroft Salt Glazed Landscape Vase, decorated in a pastel palate with an eggshell finish.
30cm high, 15cm wide
Circa 1928
Category
Early 20th Century William Moorcroft Decorative Objects
Materials
Earthenware
William Moorcroft Vase in the Revived Cornflower Design, circa 1912
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft vase in the Revived Cornflower design for MacIntyres Circa 1912
Dimensions: 11.5cm high
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20th Century William Moorcroft Decorative Objects
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Ceramic
William Moorcroft Vase Decorated it the Pansy Design, 1914
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft vase decorated it the Pansy design on a white ground dated 1914. Undulations to foot rim from the removal from the kiln Dated: 1914
Dimensions: 34cm high
Comp...
Category
20th Century William Moorcroft Decorative Objects
Materials
Ceramic
William Moorcroft Two Handled Vase Decorated in Claremont Design, circa 1930s
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft two handled vase decorated in the Claremont design in a good flambe glaze, Circa 1930s
Dimensions: 20cm high, 17cm wide
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20th Century William Moorcroft Decorative Objects
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Ceramic
William Moorcroft Vase in the Dawn Design with a Lustrous Glaze, c 1930
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft Vase in the Dawn design with a lustrous glaze C 1930
Dimensions: 12cm high
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20th Century William Moorcroft Decorative Objects
Materials
Ceramic
William Moorcroft Vase in a Flambe Glaze, c1930
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft vase in a Flambe Glaze decorated with Fish and Jelly Fish C1930
Dimensions: 12.5cm high
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20th Century William Moorcroft Decorative Objects
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Ceramic
William Moorcroft Vase Decorated with the Pansy Design, circa 1915
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft vase decorated with the Pansy design on a white ground Circa 1915
Dimensions: 30cm high
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20th Century William Moorcroft Decorative Objects
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Ceramic
4369 William Moorcroft Vase in the Moonlit Blue Design, circa 1925
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft vase in the Moonlit Blue design Circa 1925
Dimensions: 9cm high
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20th Century William Moorcroft Decorative Objects
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Ceramic
William Moorcroft Vase in the "Cornflower" Design, 1920s
By William Moorcroft
Located in Chipping Campden, GB
William Moorcroft vase in a flambe glaze in the "Cornflower" design 1920s
Dimensions: 32cm high, 19cm wide
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20th Century William Moorcroft Decorative Objects
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Ceramic
William Moorcroft Vase
By William Moorcroft
Located in Chipping Campden, GB
5082
William Moorcroft vase decorated in the cornflower design on a white ground Circa 1920s.
Dimensions
24cm high, 15cm wide
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Early 20th Century British Arts and Crafts William Moorcroft Decorative Objects
Materials
Earthenware
William Moorcroft Plate
By William Moorcroft
Located in Chipping Campden, GB
5227
William Moorcroft Plate in the Pomegranate design in a colourway produced for Liberty & Co
Circa 1910
21.5cm wide
Complimentary Insure...
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Early 20th Century British Art Nouveau William Moorcroft Decorative Objects
Materials
Earthenware
William Moorcroft Vase
By William Moorcroft
Located in Chipping Campden, GB
5862
Large William Moorcroft vase in the Claremont design Circa 1920
Dimensions
30cm high, 20cm wide
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Early 20th Century British Arts and Crafts William Moorcroft Decorative Objects
Materials
Earthenware
Moorcroft Pottery Queens Choice Large Ginger Jar 769/8, Emma Bossons, circa 2000
By William Moorcroft
Located in Banner Elk, NC
First quality 8" Moorcroft Pottery in Queens Choice large ginger jar, 769/8 by Emma Bosson, circa 2000 in excellent condition. Produced by the renowned Mo...
Category
Early 2000s English William Moorcroft Decorative Objects
Materials
Ceramic
Pair of Antique Moorcroft Art Pottery Candlesticks in the Wisteria Pattern
By William Moorcroft
Located in Hamilton, Ontario
This pair of art pottery candlesticks were made by the well known Moorcroft Pottery factory of England and date to approximately 1920 and done in their signature style. The candlesti...
Category
Early 20th Century English Art Deco William Moorcroft Decorative Objects
Materials
Pottery
William Moorcroft Liberty & Co Forget Me Not and Rose Pattern Art Pottery Bowl
By William Moorcroft
Located in Bishop's Stortford, Hertfordshire
A stylish art pottery bowl made for Liberty & Co decorated with tube lined Forget Me Not’s and Rose’s forming garlands around the body of the bowl by William Moorcroft (British, 1872...
Category
Early 1900s English Art Nouveau Antique William Moorcroft Decorative Objects
Materials
Ceramic
Early William Moorcroft Pottery Large Dish in Freesia Pattern, circa 1935
By William Moorcroft
Located in Lincoln, Lincolnshire
This is a very good early example of a large diameter dish or shallow bowl made by William Moorcroft, of Moorcroft Pottery in the Freesia pattern and dating to circa 1935.
A very ...
Category
Mid-20th Century English Art Deco William Moorcroft Decorative Objects
Materials
Pottery
Art Deco White Moorcroft Art Pottery Vase in Claremont Pattern with Toadstools
By William Moorcroft
Located in Hamilton, Ontario
This small bulbous shaped art pottery vase was done by William Moorcroft of England in approximately 1920 in a period amArt Deco style. The vase is done with a white salt glaze...
Category
Early 20th Century English Art Deco William Moorcroft Decorative Objects
Materials
Pottery
William Moorcroft Macintyre Art Nouveau Blue Dahlia Pattern Goblet
By William Moorcroft
Located in Bishop's Stortford, Hertfordshire
Art Nouveau James MacIntyre & Co. Florian Ware goblet decorated with tube lined decoration in a ‘Dahlia’ variant design by William Moorcroft and dating from 1903. William Moorcroft s...
Category
Early 1900s English Art Nouveau Antique William Moorcroft Decorative Objects
Materials
Pottery
Antique William Moorcroft Art Pottery Tulip Patterned Vase with Lustre Glaze
By William Moorcroft
Located in Hamilton, Ontario
This art pottery vase was done by the Moorcroft Pottery company of England in circa 1920 with a pastel green ground with a rare tulip pattern and a light lustre over glaze. This vase...
Category
Early 20th Century English Art Deco William Moorcroft Decorative Objects
Materials
Pottery
William Moorcroft Wisteria Vase
By William Moorcroft
Located in Hamilton, Ontario
A large size and lovely vase beautifully decorated in 'Wisteria' pattern; designed and produced by William Moorcroft. It features fine tube lining and rich colours on a deep cobalt b...
Category
Early 20th Century English William Moorcroft Decorative Objects
Materials
Pottery
A William Moorcroft Pottery Ginger Jar and Cover, c1918
By William Moorcroft
Located in Tunbridge Wells, GB
A William Moorcroft Pottery Ginger Jar and Cover, c1918
Additional Information:
Heading : A William Moorcroft Pottery Ginger Jar and Cover
Date : Circa 1918
Origin : Burslem, Staffo...
Category
20th Century English Art Nouveau William Moorcroft Decorative Objects
Materials
Pottery
William Moorcroft decorative objects for sale on 1stDibs.
William Moorcroft decorative objects are available for sale on 1stDibs. These distinctive items are frequently made of ceramic and are designed with extraordinary care. There are many options to choose from in our collection of William Moorcroft decorative objects, although black editions of this piece are particularly popular. We have 59 vintage editions of these items in-stock, while there is 1 modern edition to choose from as well. Many of the original decorative objects by William Moorcroft were created in the Art Nouveau style in united kingdom during the 20th century. If you’re looking for additional options, many customers also consider decorative objects by Doulton Lambeth, Stevens & Williams, and Doulton Burslem. Prices for William Moorcroft decorative objects can differ depending upon size, time period and other attributes — on 1stDibs, these items begin at $375 and can go as high as $6,429, while a piece like these, on average, fetch $1,934.
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