Rare Moschino 1990's Supermarket Advertising Slogan Colourful Patterned Jeans
About the Item
- Designer:
- Brand:
- Dimensions:Marked Size: 29 waist (EU)Waist: 29 in (73.66 cm)Inseam: 27 in (68.58 cm)
- Style:1990's (Of the Period)
- Place of Origin:
- Period:
- Material Notes:100% Cotton
- Condition:Wear consistent with age and use.
- Seller Location:Sheffield, GB
- Reference Number:1stDibs: LU3407218972362
Franco Moschino
The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Franco Moschino jackets, skirts, pants and other clothing on 1stDibs.
Moschino
The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Moschino clothing on 1stDibs.
- ShippingRetrieving quote...Ships From: Sheffield, United Kingdom
- Return PolicyA return for this item may be initiated within 3 days of delivery.
- Vintage 1990's Moschino Colourful Botanical floral Pattern Denim TrousersBy Franco Moschino, MoschinoLocated in Sheffield, GBVintage 1990s Moschino Botanical / Floral print, denim trousers, with subtle 'Moschino' spell out print interlaced amongst the flowers. MADE IN ITALY ...Category
1990s Italian Pants
- 1990's Vintage Moschino Cream Crochet Lace High waisted Sheer Jeans - PantsBy Franco Moschino, MoschinoLocated in Sheffield, GBLovely Vintage 1990's high waisted Moschino trousers in a cream crochet effect floral lace material with Gold metal hardware details. Made in Italy ! Features: High waisted Gold F...Category
20th Century Italian Pants
- 1990's Stretchy Moschino Floral Scarf Print High waisted Trousers - PantsBy Moschino, Franco MoschinoLocated in Sheffield, GBVintage 1990's Moschino high waisted, figure hugging pants. Mimicking an early & inconic Gucci design that was popular with the Italian elitist's around the time! Made in Italy, of ...Category
1990s Italian Pants
- Spring 1992 Gianni Versace Runway Cheetah Leopard High waisted patterned JeansBy Gianni VersaceLocated in Sheffield, GBIconic Spring/ Summer 1992 Vintage Gianni Versace Runway Cheetah patterned, High waisted jeans with Gold Medusa Hardware details. MADE IN ITALY Features: Button fasten Zip Classic...Category
1990s Italian Jeans
- Jean Paul Gaultier AW 1992 'Shredded Face' Jacquard Denim JeansBy Jean Paul GaultierLocated in Sheffield, GBIconic Jean Paul Gaultier 'Shredded Face' jeans from the Autumn / Winter 1992 Collection. Crafted from Jacquard denim, featuring a high waisted figure ...Category
20th Century European Jeans
- Vintage 1990's Moschino Native American Colourful Pattern High Waisted TrousersBy MoschinoLocated in Sheffield, GBVibrant Vintage 1990's Moschino high waisted patterned trousers, depicting beautiful artwork of Native Americans throughout. Features: Zip Fasten High waisted Front Pockets Zip Bac...Category
1990s Italian Pants
- GUCCI off-white cotton & silk Pants w Stripes SBy GucciLocated in Zürich, CH100% authentic Gucci wide leg pants in cream, red and midnight blue silk (59%) and cotton (41%). With a striped waistband, high rise, mid-weight knit and striped hem. Unlined. Closes...Category
21st Century and Contemporary Pants
- new OSCAR DE LA RENTA 2015 virgil wool crepe cream pleated front wide croppedBy Oscar De La RentaLocated in Hong Kong, NTnew OSCAR DE LA RENTA 2015 virgil wool crepe cream pleated front wide cropped trousrs pants US2 XS Reference: MELK/A00070 Brand: Oscar De La R...Category
2010s Pants
- Vintage 90s Prada White Polyester/Spandex PantsBy PradaLocated in Sheung Wan, HK- Vintage 90s Prada white polyester/spandex pants. - Zip, press and button closure. - 90% Polyester, 10% Spandex - Size 44.Category
1990s Italian Pants
- MOSCHINO c. 1990's Cheap & Chic “Ti Amo Ti Odio” Black Cream Print Trouser PantsBy Moschino, Moschino Cheap and ChicLocated in Thiensville, WIMOSCHINO Cheap & Chic “Ti Amo Ti Odio” Black Cream Print Trouser Pants Brand / Manufacturer: Moschino "Cheap & Chic" Circa: 1990’s Designer: Franco Mosc...Category
1990s Italian Pants
- Chloe Pant Winter White w/ Open Gold Metal Detail 36 / 4By ChloéLocated in Miami, FLGuaranteed authentic Chloe tapered leg pant in winter white with metal open work in a brushed gold. Pant has open gold metal work down the side of the leg. 2 rear faux pockets. Small...Category
2010s Italian Pants
- S/S 1992 Gucci White Stretch Sea Life Fish Print Legging PantsBy GucciLocated in West Hollywood, CAPresenting a beautiful pair of Gucci leggings with a sea life motif. From the Spring/Summer 1992 collection, these white stretchy pants are covered in a...Category
1990s Italian Pants