Alphonse Mucha
Flirt Biscuits by Alphonse Mucha
1900

Name: Flirt Biscuits by Alphonse Mucha
Brand: Alphonse Mucha
Price: 19500 USD
Availability: InStock

About the Item

ALPHONSE MUCHA (1860 – 1939) Flirt Biscuits Rennert/Weill 72 Lithograph in colors c. 1900 Signed in stone, lower right margin Image: 24” x 11”, Paper: 25 ¼” x 11 ¾” Fresh crisp colors, Published and printed by F. Champenois Imprimeur, Paris, bearing his name and address in the upper panel. Very Rare “Flirt” was one of the brands of biscuits made by Lefevre-Utile, who gave Mucha several commissions over the years. This poster was meant as a point-of-sale display. It was originally mounted on cardboard with holes for hanging. Although outwardly decorous, the scene is full of ardent intimacy, and represents one of Mucha’s most romantic concepts. References to Lefevre-Utile appear in multiple places in the image is initials decorate the coy maiden’s dress, the company name is on the arch of the wrought iron gate, and there is a quarter slice of a biscuit on the lower left-hand corner. Alphonse Mucha was born in Southern Moravia on July 24, 1860. At the age of seventeen the artist left his home, to work as a painter of stage decorations at the Vienna "Ring Theater". When there was a fire at the theater, Mucha lost his job. He found new employment at the Viennese castle with Count Khuen, who became his patron and sent him to the Munich art academy a few years later. From there, Mucha went on to Paris in 1887 to continue his studies at the "Académie Julian" and then at the "Académie Colarossi". Due to a lack of support from Khuen, the student was forced to leave the academy and earn a living as an illustrator. During this time he produced a large number of drawings. These were studies for illustrations, which were later published in "Figaro illustré", "Petit Parisien illustré" and other journals. This early work and the prints for illustrated books like "L´éléfant blanc" by Judith Gauthier, at which Mucha worked during this time, still reflect the usual academic historic style of the time. By coincidence, thanks to an employer of Lemercier printers, Mucha was commissioned to design a poster for Sarah Bernhardt in 1894. This provided the launch pad for Mucha's future success and importance as an influential designer of French "Art Nouveau". From then on, the famous actress not only had Mucha design her posters but also her costumes and stages. The public also liked Mucha's works very much and he became a famous, widely talked about and celebrated master almost overnight. Around 1900 Alphonse Mucha reached the peak of his fame. Mucha's theoretical theses "Documents Décoratives" and "Figures Décoratives" influenced the applied art of the time significantly. People talked about "Mucha style" whose typical elements like the arabesque hair and the aureole surrounding the female profile, were often copied. In 1900 Alphonse Mucha took part in the Paris World Exposition, evoking general attention with his wall decorations in Bosnia and Herzegovina's pavilion. In 1904 Mucha went to America, where he produced wall decorations, stages settings and portraits during a prolonged stay in New York. Alongside he taught drawing and composition at the Chicago Art Institute. After Mucha's return to his home country, shortly before World War I, he dedicated considerable time to lithographic work. Mucha died in Prague 1939.

Creator:

Alphonse Mucha (1860 - 1930, Czech)

Creation Year:

1900

Dimensions:

Height: 33 in (83.82 cm)Width: 19.25 in (48.9 cm)Depth: 2 in (5.08 cm)

More Editions & Sizes:

Edition unknown - very rarePrice: $19,500

Medium:

Lithograph

Movement & Style:

Art Nouveau