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Armand Rassenfosse"Grande Brasserie Van Velsen" from "Les Maitres de L'Affiche" series1896
1896
About the Item
RASSENFOSSE, ARMAND
(1862 – 1934)
"Grande Brasserie Van Velsen"
Original lithograph from “Les Maitres de L’Affiche” series
Printed by Imprimerie Chaix, Paris
Bearing MDL stamp lower right, from issue #3, 1896. Plate # 12
Unframed Size: 11 3/8 x 15 3/4”
The “Les Maitres de l’Affiche” series was offered as a subscription series to collectors every month for 60 months, from December 1895 through November 1900. The “Maitres de l’Affiche,” were issued as separate numbered sheets, referred to as “plates”. They were numbered, with the printers name “Imprimerie Chaix,” in the margin at the bottom left hand corner, “PL.1” to “PL.240.” In the margin at the bottom right hand corner of each, is a blind embossed stamp from a design of Cheret’s. The smaller format and the fact the “Maitres” were a paid subscription series, allowed Imprimerie Chaix to use the latest state of the art printing techniques, not normally used in the large format posters due to cost. A very high quality of paper was used, where as the large format posters were printed on lesser quality newsprint, due to cost and a short expected life span. This explains why the quality of the printing, in the “Maitres de l’Affiche,” usually far exceeds that of their larger counterparts.
Part of the famous Belgian “Liege Trio” (Berchmans, Donnay, and Rassenfosse), whose printer Auguste Bernard (1854-1907) played an important role in the ascent of the poster artist in Belgium, Rassenfosse creates a clean, effective, well drawn design. His interesting use of an elegant woman, seen in part through the bottom of the beer glass, gives the brewery Van Velson, a sophistication one might only expect to find in a wine or champagne poster.
- Creator:Armand Rassenfosse (1862 - 1934, Belgian)
- Creation Year:1896
- Dimensions:Height: 21.5 in (54.61 cm)Width: 17.5 in (44.45 cm)Depth: 1 in (2.54 cm)
- More Editions & Sizes:Edition size unknownPrice: $375
- Medium:
- Movement & Style:
- Period:
- Condition:
- Gallery Location:Hinsdale, IL
- Reference Number:
About the Seller
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