De Beers Cushion Cut Diamond 18ct White Gold Aura Bracelet
About the Item
- Creator:
- Metal:
- Stone:
- Stone Cut:
- Dimensions:Length: 7.49 in (190 mm)
- Style:
- Period:
- Date of Manufacture:2000's
- Condition:Replacements made: replacement clasp. Wear consistent with age and use.
- Seller Location:Bishop's Stortford, GB
- Reference Number:
De Beers
De Beers is among the world’s largest diamond suppliers by volume. Nearly one hundred percent of the company’s revenue comes from mining and producing diamonds, and today, De Beers engagement rings, wedding rings, tennis bracelets and other pieces are widely admired by jewelry wearers near and far.
De Beers Mining Company was established as such in the 1880s by British businessman Cecil Rhodes. Initially, Rhodes provided water pumping systems to miners in South Africa before he began to purchase mines (by 1888, De Beers Mining Company owned nearly every mine in South Africa). Eventually, De Beers operated distribution and production of diamonds on a massive scale.
German-born industrialist Ernest Oppenheimer — founder of the Anglo American Corporation and a rival of De Beers in the diamond game — began to buy shares of Rhodes’s company as they became available in the early 20th century. Oppenheimer was owner and chairman of De Beers by the late 1920s.
De Beers has played a significant role in all parts of the diamond world over the years. In 1940, for example, the company partnered with the Gemological Institute of America to market the 4Cs. This system — the 4Cs being color, clarity, cut and carat weight — was established by former jeweler and founder of the GIA, Robert M. Shipley, and lays out the guidelines that determine how diamonds are graded. A lecturer with the Philadelphia, Pennsylvania-based advertising agency that worked with De Beers, N.W. Ayer & Son, traveled around the United States during the early 1940s to share guidance with jewelers on the 4Cs and on how to talk about diamonds with their clientele. The agency would play even a larger role in promoting diamonds in the years that followed.
Postwar engagement rings were intended to be simpler than those that preceded them — after the war, platinum was no longer reserved for military use and the precious stones in engagement rings were larger. In 1947, with the support of N.W. Ayer & Son, De Beers introduced the slogan “A diamond is forever” in a marketing campaign that emphasized a connection between diamonds and romance. This sparkling copy was penned by the agency’s copywriter Frances Gerety.
Newer engagement rings were designed with a focus on the beauty of the diamond, and the sale of diamonds soared. Diamond engagement rings became intertwined with the post–World War II marriage boom, which coincided with the ascension of specific diamond cuts.
Throughout the 1950s, ‘60s and ‘70s, De Beers expanded operations across the globe. In 1986 in a South African mine, the company unearthed the Centenary Diamond. One of the most famous diamonds in the world, the heart-shaped Centenary Diamond weighs 273 carats. It was unveiled in 1988 for the 100th anniversary of De Beers. Since the 1990s, rumors have swirled that De Beers sold the stone to a private buyer; the company will neither confirm nor deny the claim, citing client confidentiality.
In the early 2000s, De Beers opened stores in London, New York City, Hong Kong and elsewhere. The company is today leading an effort to prioritize philanthropic efforts as well as transparency in diamond origins.
On 1stDibs, find vintage De Beers rings, bracelets, necklaces and more.
- ShippingRetrieving quote...Ships From: Bishop's Stortford, United Kingdom
- Return PolicyA return for this item may be initiated within 30 days of delivery.
- Graff Cushion Cut Yellow Diamond 18ct White Gold Chandelier EarringsBy GraffLocated in Bishop's Stortford, HertfordshireThese Statement Earrings by Graff Diamonds feature 10 fancy yellow Diamonds of 8.00ct total and white Diamonds of approximately 2.00ct total, made in 18k White Gold. The two central yellow diamonds are laser inscribed and correspond with GIA reports stating 1.15ct, fancy yellow colour, VVS2 clarity and 1.15ct, fancy light yellow colour, VS1 clarity. These Earrings have secure omega backs. Complete with Graff Diamonds Box. Graff Cushion Cut...Category
Early 2000s Modern Dangle Earrings
MaterialsWhite Diamond, Yellow Diamond, 18k Gold, White Gold
- Cartier 18ct White Gold Ecrou De Cartier BraceletBy CartierLocated in Bishop's Stortford, HertfordshireCartier 18ct White Gold Ecrou De Cartier Bracelet Brand- Cartier Model- Ecrou De Cartier Bracelet Product Type- Bracelet Serial Number- GQ**** Accompanied By- Cartier Pouch Material...Category
21st Century and Contemporary Bangles
Materials18k Gold, White Gold
- Certified 5.6ct Cushion Cut Tanzanite and Diamond 18ct gold RingBy David JeromeLocated in Bishop's Stortford, HertfordshireThis ring designed by David Jerome is from his private collection and features one cushion cut Tanzanite totalling 5.60cts sourced in the D block mine Tanzania. Set with round brilli...Category
21st Century and Contemporary British Contemporary Cluster Rings
MaterialsTanzanite, Diamond, 18k Gold, White Gold
- Certified 15.2ct Cushion Cut Tanzanite and Diamond 18ct gold RingBy David JeromeLocated in Bishop's Stortford, HertfordshireThis ring designed by David Jerome is from his private collection and features one cushion cut Tanzanite totalling 15.20cts sourced in the D block mine Tanzania. Set with round brill...Category
21st Century and Contemporary British Contemporary Cluster Rings
MaterialsDiamond, Tanzanite, 18k Gold, White Gold
- Certified 3.1ct Cushion Cut Tanzanite and Diamond 18ct Gold RingBy David JeromeLocated in Bishop's Stortford, HertfordshireThis ring designed by David Jerome is from his private collection and features one cushion cut Tanzanite totalling 3.10cts sourced in the D block mine Tanzania. Set with round brilli...Category
21st Century and Contemporary British Contemporary Cluster Rings
MaterialsDiamond, Tanzanite, 18k Gold, White Gold
- Certified 9.94ct Cushion Cut Kunzite and Diamond 18ct gold RingBy David JeromeLocated in Bishop's Stortford, HertfordshireThis ring designed by David Jerome is from his private collection and features one natural unheated cushion cut kunzite totalling 9.94cts sourced i...Category
21st Century and Contemporary British Contemporary Cluster Rings
MaterialsDiamond, Kunzite, 18k Gold, White Gold
- De Beers 18ct White Gold 4.70ct Diamond BraceletBy De BeersLocated in Birmingham, GBDe Beers 18ct White Gold 4.70ct Diamond Bracelet Elevate your wrist with the timeless allure of the Pre-Owned 18ct White Gold De Beers Diamond Bracelet. Crafted with exquisite prec...Category
21st Century and Contemporary British Modern Bracelets
MaterialsDiamond, 18k Gold, White Gold
- 18ct White Gold Round Brilliant & Baguette Cut Diamond BraceletLocated in Cape Town, ZAThis Beautiful studded Bracelet is set in 18 carat White Gold, weighs 12.9 grams and measures 18cm in length, 5mm wide. This Bracelet features 27 Round Brilliant Cut Diamonds weighin...Category
21st Century and Contemporary Unknown Modern Tennis Bracelets
MaterialsDiamond, 18k Gold, White Gold
- 18ct White Gold Tanzanite & Diamond Tennis BraceletLocated in Cape Town, ZAThis Beautiful studded Tennis Bracelet is set in 18 carat White Gold, weighs 11.2grams and measures 19cm in length, 2mm wide and 3mm in height. This Bracelet features 34 RBC Tanzanit...Category
21st Century and Contemporary Unknown Modern Tennis Bracelets
MaterialsDiamond, Tanzanite, 18k Gold, White Gold
- 18ct white gold tennis bracelet in rubover settingLocated in London, GB18ct white gold tennis braclet featuring 34 round brilliant cut diamonds of H/I/J colour, pique clarity weighing a total of 3.40cts in a smooth rubover setting. With a safety clasp ...Category
Early 2000s European Modern Tennis Bracelets
MaterialsDiamond, 18k Gold, White Gold
- 18ct White Gold Diamond BraceletLocated in Cape Town, ZAThis beautiful bracelet set in 18 carat White Gold, weighs 5.5 grams and measures 18.5cm long. This bracelet features 6 RBC Diamonds weighing 0.42 carat in total and 6 RBC Diamonds t...Category
21st Century and Contemporary Unknown Modern Modern Bracelets
MaterialsDiamond, White Gold
- 18CT Rose Gold Fancy Sapphire and Diamond BraceletLocated in Sydney, NSWA phenomenal assorted fancy, radiant cut, (no heat)(based on my opinion) sapphire and round brilliant cut diamond 18ct rose gold bracelet. ...Category
2010s Contemporary Modern Bracelets
MaterialsDiamond, Sapphire, Rose Gold
Recently Viewed
View AllRead More
How Do You Authenticate and Care for an Yves Saint Laurent Handbag?
When it comes to the legendary French design house, there is no substitute for true craftsmanship. Xupes shows us how to spot it.
The Personal Luxury Goods Market amid COVID-19
1stDibs dealers discuss the challenges of this unprecedented time, and the signs of hope.