Candice Pool Neistat’s Jewelry Is Inspired by History, Not Trends

Candice Pool Neistat Finn New York
Finn founder Candice Pool Neistat, pictured in her lower Manhattan studio, employs historic motifs to create jewelry with a modern vibe. Top: A selection of Finn jewels includes a chocolate tourmaline cocktail ring and a diamond arrowhead bangle, displayed on an Andrea Miranda Salas ceramic box from Greenpoint Hill.

Candice Pool Neistat’s Finn jewelry has had a cult following virtually from its inception, in 2004. But she is perhaps more famous for her appearances in videos and social media posts created by her husband, YouTube personality Casey Neistat, as well as their Couples Therapy podcast, which launched last year. A prolific content creator, Casey boasts more than 11 million subscribers to his YouTube channel.

Surprisingly, given Neistat’s well-documented globe-trotting hipster lifestyle, Finn is not driven by trends. In fact, the designer confesses that when she has dabbled in trends that caught her fancy, like ear climbers, the styles haven’t been as well received. “It’s not what Finn clients want.”

Instead, Finn has an old jewelry soul. Its designs are largely influenced by historical styles that Neistat reinterprets in fresh and modern ways. One of her favorite muses is the Victorian era. “I am drawn to Victorian jewelry because of the engraving, the colors, the yellow gold and the sentimentality,” she says. “Similar to the symbolism found in Victorian jewelry, Finn styles are made to be mementos and markers of time in a relationship rather than just an accessory.”

Finn jewelry on a Greenpoint Hill platter
A rose-cut diamond and platinum engagement ring in a vintage jewelry box, a pair of baguette eternity bands and an articulated snake ring are arrayed on a Minh Singer Halo platter from Greenpoint Hill.
An array of Finn bracelets includes (from top) an 18-karat gold octagon bangle, a Souvenir cuff, a diamond arrowhead bracelet and a princess bangle. The rings are (from left) an octagon eternity ring, a hendecagon eternity ring, a ruby and diamond eternity band, a pair of diamond eternity bands and a jumbo arrow ring.

Neistat spots a lot of Victorian items when she is visiting the jewelry district around 47th Street in Manhattan, where all the Finn pieces are manufactured. One of her boldest jewels, the Souvenir bracelet, was inspired by a gold hinged bangle with “souvenir” written across the front in black enamel. Such pieces were fashionable during the 19th century, when people picked them up on European vacations. “It didn’t matter where you went, the fact that you had something that said ‘souvenir’ meant you went somewhere, and that was like a status thing and something to be proud of,” explains Neistat. “I love the whole idea of it and got super into the history. But when I went back to get the bangle, it was gone, so I decided to make my own.”

Neistat’s version is a shiny gold cuff emblazoned with “Souvenir” in block letters set with almost half a carat of diamonds. It carries a different meaning for her than the original did for the Victorians. “It could be a souvenir a husband buys for an anniversary,” she explains. “It could be a souvenir for a woman when she gets a new job.” Among other Finn pieces with a Victorian vibe are gold bands hand-engraved with dates or names and rings in the form of love knots or snakes.

If the Finn collection as a whole seems to embrace a lot of motifs, that’s not an accident. Although the designs share an aesthetic, Neistat doesn’t create traditional jewelry with a unifying theme each season. “The times I have done a complete collection in the past, I felt like I was designing it to appease the press,” she says. “Now, if an idea pops, I make it. If it works, it works, and if it doesn’t, we don’t do it.”

Finn Jewelry
Left: A micro laser is used to permanently (or for as long as desired) affix an 18-karat gold Chains of Love bracelet to a client’s wrist. Right: A ruby and diamond eternity band, a ruby, emerald and yellow sapphire band and diamond eternity bands.
Finn New York layered necklaces
Finn’s delicate, layering-friendly pieces include a baguette pendant necklace, a diamond puffed heart necklace and two pavé diamond scapular necklaces.

One idea that popped into Neistat’s head was for a heavy solid-gold octagonal bangle. To make the piece comfortable and easy to wear, she decided it needed to be hinged, allowing it to fit more closely around the wrist than a bangle that slides on. She also wanted the clasp to be hidden, so the bracelet exterior would be smooth.

The resulting piece is a perfect example of the Finn aesthetic. Although it appears simple, the craftsmanship involved in its creation is exceptional. The details of Neistat’s creations may not be obvious at first glance or always captured in photographs, but they make Finn jewels wonderful to wear. And that is what separates her collection from other, less-expensive designs of the same scale.


Candice Pool Neistat’s Talking Points

“The beauty of this engagement ring is the simplicity.”

“The jade apple is so beautiful on. The jade is cut just for this piece, and the seeds are little pear-shaped diamonds.”

“The snake is a common motif, but ours is playfully articulated and moves around the eternity band.”

“Comfort is something I won’t compromise on. This geometric ring is rounded on the inside so no harsh angles touch your finger.”

“We have custom made this in different color combinations to honor children and anniversaries.”

“A humorous and stately ring. The size looks even better on a pinky.”

“All eternity bands are not created equal. The diamonds I use and the skill of our setter make this ring especially gorgeous.”

“This is a playful take on ska colors. Combining fun and luxury is what jewelry is about for me.”

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