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Senior Customer Retention Marketing Associate

We are hiring a Retention Marketing Senior Associate to help create a more personalized experience for our customers at each step in their 1stDibs journey with the goal of activating more buyers, increasing lifetime value and growing user engagement. You’ll partner with a variety of teams across the organization to develop engaging lifecycle campaigns across multiple channels including, but not limited to our website, app, email, push, sms, direct mail and display ads. 

 

What you'll do:

  • Work cross-functionally with email, integrated marketing, creative, product and engineering teams to develop and execute lifecycle campaigns that drive customer activation, retention and LTV. For example, evolving our onboarding series and developing a personalized behavioral push notifications 
  • Support and collaborate with lifecycle marketing Director in developing strategies and personally lead execution of promotional campaigns that deliver against established business goals. For example, we’re exploring creating a targeted promotional offer with strict ROI targets for previous buyers that have lapsed. You would identify audience segments, suggest offers, create financial models, brief the creative team on required assets and strategy, ensure execution in each channel, measure and finally communicate results and next steps to the executive team. 
  • Evolve transactional email, push and sms programs by conducting performance analyses and implementing A/B tests and effective messaging and personalization optimizations
  • Collaborate with customer experience team to drive customer retention and loyalty gains by refining trust-building policies, post-purchase customer journeys and issue resolution strategies 
  • Leverage customer data and marketing automation tools to develop effective audience segmentation and content personalization 
  • Manage relationships with third-party service providers

 

What you'll bring:

  • 2 - 4 years customer marketing experience, including 2+ years email marketing experience
  • Excellent interpersonal skills and the ability to manage multiple detail-oriented projects simultaneously 
  • Experience with A/B testing, campaign analysis and content optimization
  • Strong verbal & written communication skills
  • Proficient in Excel or Google Sheets
  • Familiarity with web analytics tools, such as Google Analytics, and with business intelligence reporting tools (Looker, Cognos, Tableau, etc.) a huge plus
  • Experience working with SimonData, Salesforce or other CDP and/or CRM tools preferred
  • A desire to learn & make a difference at a growing company

 

1stDibs is the world’s largest online luxury marketplace for rare and desirable objects. It has become the go-to source for the world's leading interior designers and consumers to find antiques, furniture, jewelry, vintage fashion and fine art.

Backed by Benchmark Capital, Insight Venture Partners, Index Ventures, Spark Capital and Alibaba, 1stDibs is a unique blend of expert curators and seasoned Internet executives from companies including eBay, Gilt, Google, FreshDirect, Mlb.com, Shutterfly, and Twitter.

1stDibs is an equal opportunity employer. We celebrate diversity and we are committed to creating an inclusive environment for all employees.

1stDibs is actively hiring and, in response to COVID-19, conducting all interviews and onboarding virtually. Any new or current team members will be temporarily working remotely until our offices reopen, at which point all employees are expected and required to return physically to the New York office.

For additional information about location requirements, please discuss with the hiring team following submission of your application.